Modern Recruiters Guide to Twitter
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Recruiting, sourcing, social media, social recruiting, staffing, twitter, recruiting trends
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Modern Recruiters Guide to Twitter
- 1. THE MODERN RECRUITER’S GUIDE TO TWITTER Presented by Carmen Hudson Principal Consultant, Recruiting Toolbox Recruiting Trends Sourcing and Recruiting Social April 11, 2013
- 2. ABOUT ME
- 4. TWITTER IS A LOT LIKE HOT YOGA It’s a hot mess But, it’s good for you You get better the 1 2 3 more you do it
- 6. FEAR IS RATIONAL Intellectual Productivity Capital Security
- 7. LINKSTERS SEND 110 TEXT MESSAGES A DAY HOW WE COMMUNICATE Not only are we using different tools to communicate, the way we communicate is changing. Brevity, casual language and visual aids are valued over wordy, formal communications. And, studies show that “Linksters” think very differently about privacy, freedom of speech and information transparency.
- 8. DON’T BE SCURRED Harvard Business Review Any organization can get lucky and have a single successful implementation of social media. Social leaders, on the other hand, build collaborative capability through a learning process that starts with understanding their current attitude and taking the steps required to building The Social Organization How to Use Social Media to Tap the Collective Genius of Your Customers and Employees confidence and trust. This By Anthony J. Bradley and Mark P. McDonald Harvard Business Review Press, October 2011 turns a single social media success into a sustained source of competitive advantage..
- 9. WHAT IS TWITTER? 01 Persona 02 Person 03 Company 05 04 Media Product 06 Event
- 11. TWITTER FOR BRANDING JOBS ENGAGE | LEARN Post jobs, feature hot Your fans want to hear jobs, video from you – they will previews, just don’t consume anything spam your followers new, original, interesti with constant job ng or funny tweets. Ask for the Retweet INFORM ADVERTISE Think beyond your Target potential website to keep candidates and clients candidates and clients through Twitter’s informed about your relatively new successes, your advertising platform. process, your team
- 14. TWITTER FOR CONNECTING JOBS ENGAGE | LEARN Twitter is a great Use the status updates place to post a few to engage your jobs, but ensure that network. Join the existing employees conversation by @ retweet them for replying and maximum effectiveness retweeting. Organize using lists and favorites INFORM MAKE IT PERSONAL Custom design a Follow back, retweet Twitter background and use @ replies to aligns to your engage and grow employer brand, and followers. Use first that gives your names. Don’t forget to followers additional thank, congratulate, sha information about re and have a good time your company. Your Twitter page should drive candidates to
- 15. TWITTER FOR SOURCING JOBS ENGAGE | INFORM Post jobs and engage Twitter is one of the your followers. Think best places to keep up of Twitter as the place with industry trends to post your “Hot and learn from Jobs” experts. Direct your followers to internal and external content SOURCE FIND Twitter users often do Grow your network not overlap with through targeted LinkedIn users. Twitter Twitter advertising, profiles – even inactive ones – are a great source of passive candidates
- 21. FIND & FOLLOW MEETUP HIGHLIGHT Meetups are informal Highlight is a gps- gatherings organized enabled mobile app around that allows you to see topic, profession, or who’s nearby. event. Search for group members or consider sponsoring a meetup. QUORA SLIDESHARE Quora is a Q&A site 16 Million users edited and organized upload presentations by users. The site has to slideshare – find over 500,000 experts on any registered users. topic, follow brands, share documents.
- 22. KEEPING UP KEEPING TRACK HOOTSUITE: MY SECRET WEAPON Manage almost all of your social media activities from one dashboard. Pre-schedule tweets and status updates. Instantly post to all of your social media properties. Track followers and fans, and measue the results. .
- 23. LET’S CONNECT carmen@recruitingtoolbox.com E LI http://www.linkedin.com/in/carmenhuds on/ T @peopleshark W www.recruitingtoolbox.com S http://www.slideshare.net/Peopleshark
Notas del editor
- TALENT42 TODAY ONLY DISCOUNT – PEOPLESHARK IS THE PW FOR $100 OFF
- A little about me….
- I could break somethingI could embarrass myselfI don’t have the timeI could be hypnotized by an evil twitter zombieand find myself running a communeWhat are YOU afraid of?
- http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/SEARCH: site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuitThere are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)
- The Social OrganizationHow to Use Social Media to Tap the Collective Genius of Your Customers and EmployeesBy Anthony J. Bradley and Mark P. McDonaldHarvard Business Review Press, October 2011
- Persona –listsPerson – me – grew followers organically, follow promiscuously - FOLLOWERSCompany -Lennar – homebuilder – 150K followers – hashtag #smmw@totalpicture – how to follow, add to listOld Spice – Funny – Challenge other brands on twitterEvent - HASHTAGSWhat is the common denominator? BRAND
- http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/1 billion monthly active users as of October 2012. (source: Facebook Press)Facebook hosts 42 million “Pages” with 10 or more likes. (source: Jeff Bullas)584 million daily active users on average in September 2012. (source: Facebook Press)52% of job seekers used Facebook to help find work in 2012. (source: jobvite)14% job seekers searched for jobs on Facebook. (source: jobvite)23 percent of Facebook’s users check their account 5 or more times daily. (source: Socialnomics)Approximately 81% of Facebook’s monthly active users are outside the U.S. and Canada. (source: Facebook Press)Facebook has seen a 41% growth in active users from Russia, South Korea, Japan, India and Brazil during 2012. (source: DreamGrow)25% of users on Facebook don’t bother with any kind of privacy control. (source: AllTwitter)Facebook users can reach an average of more than 150,000 Facebook users through their Facebook friends; the median user can reach about 31,000 others. (source: pewinternet)1 in 5 job seeker had a contact share a job on Facebook (source: jobvite)250 million photos are uploaded to Facebook every day. (source: Jeff Bullas)65% of Facebook users are 35 or older, The average Facebook user is 40.5 years old. (source: pingdom)70% of Facebook-using job seekers are male, 63% are under the age of 40, 40% earn more than $75,000 and 36% are college graduates. (source: jobvite)604 million monthly active users who used Facebook mobile products as of September 30, 2012. (Source: Facebook Press)
- http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/FEATURES: skills and expertise and linkedin signalAs of September 30, 2012, LinkedIn had more than 187 million members in over 200 countries and territories. (source : LinkedIn Press)63% of LinkedIn members are located outside of the United States. (source : LinkedIn Press)Two new members sign up to LinkedIn every second. (source : LinkedIn Press)There are more than 1 million LinkedIn groups. (source : LinkedIn Press)38% of job seekers use LinkedIn to help find work in 2012. (source: jobvite)19% of job seekers had a contact share a job on LinkedIn. (source: jobvite)11% of job seekers searched for jobs on LinkedIn. (source: jobvite)79% of LinkedIn users are 35 or older; the average LinkedIn user is 40.5 years old. (source: pingdom)60% of LinkedIn-using job seekers are male, 62% are under the age of 40, 51% earn more than $75,000 and 50% are college graduates. (source: jobvite)
- http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/SEARCH: site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuitThere are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)
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