1. LEONARDO.COM
Case Study: Scott’s Inn & Restaurant
How Scott’s Inn &
Restaurant Increased
Occupancy by 12% and
Decreased Marketing
Costs by 37.5%
Scott’s Inn & Restaurant, located in Kamloops,
British Columbia, Canada, is right in the heart
of the adventure seeker’s wonderland. The 52-
room property is proud to be family-run for over
30 years.
Like many small properties, the property doesn’t have
a large marketing budget to spend on reaching new travel shoppers and showing them
everything they have to offer.
The Challenge: Decrease Marketing Spend and Increase Results
They were looking for a way to decrease the amount of money they were spending on online
marketing while also seeing better results – namely, increased direct bookings on their
website.
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Property Type
Independent
# of Rooms
52
Location
Kamloops,
BC
Customer
December
2014
PROPERTY PROFILE:

2. “Overall, our
summer occupancy
is up 12% since
switching to Vizlly.
Before, groups
didn’t see what we
had to offer, like
our kitchens and
stove-tops in some
rooms. Our old
website didn’t show
that. Now, our new
website does and
we’re seeing the
results.”
Percy Amaria
Director of Operations
of Percy Amaria Group
LEONARDO.COM
“We were spending a ton of money on marketing. We paid thousands to create our website
and then every time I wanted to make a change, I had to pay an hourly fee plus hundreds in
monthly maintenance fees. If I wanted to change a picture, I had to send an email to a third-
party. It was such a headache. Plus with competition so high these days, we wanted our
properties to stand out more with a better website,” said Percy Amaria, Director of Operations
of Percy Amaria Group, who handles the online marketing for Scott’s Inn & Restaurant and
Vernon Inn & Suites.
The Solution: Vizlly, an Easy-to-Use, Multi-Channel
Digital Marketing System
Percy subscribed to Vizlly, Leonardo’s Multi-Channel
Digital Marketing System, to create new websites,
mobile websites, social media apps and digital brochures
for third-party travel websites. “We’re an independent
property. We don’t have a big budget to spend on
websites and marketing. With Vizlly, we saved quite a bit
of money. Our cost to maintain our website has dropped
dramatically, from hundreds of dollars a month to literally
zero. We’re also in control now. We don’t have to depend
on some third-party to update our website for us,” said
Percy.
Increasing Occupancy by 12%
Using Vizlly, Percy is better able to showcase everything
the property has to offer. By giving travel shoppers
the content they were looking for, he’s increased

3. LEONARDO.COM
conversions on their websites, resulting in increased bookings. “Overall, our
summer occupancy is up 12% since switching to Vizlly. We also have more
group bookings – before, groups didn’t see what we had to offer, like our kitchens
and stove-tops in some rooms. Our old website didn’t show that. Now, our new
website does and we’re seeing the results,” said Percy.
Enhancing Their Search Engine Optimization
One of the biggest differences Percy has noticed since transitioning to Vizlly is
improved search engine rankings. Currently, approximately 50% of his website
traffic is organic, which has helped increase direct bookings – so much so that
they’ve cut their online advertising costs by 37.5%. “We can spend less on PPC
(pay-per-click advertising) now because the
website is doing so much more for us,” he
said.
Showcasing Their Unique Features,
Including Their Restaurant
Travel shoppers come to Scott’s Inn &
Restaurant for the mouth-watering home-
cooked meals – the restaurant is even a
top local attraction. Thanks to their new
visually-driven website, they can better
showcase their restaurant and give travel
shoppers another reason to choose their
property over the competition. “I know one
thing for sure: the owners told me sales of
the restaurant have gone up by 15 to 18% and that’s because of many things we
do like advertisements but definitely Vizlly too,” he said.
Reaping Success
“The owners are extremely happy. The dollars are coming in and we’re saving
money. And I look good. This is a very good platform, especially for small hotels –
it’s the only platform for small properties like us.”
Learn more about increasing direct bookings with Vizlly.
Leo_CA_Scotts_15.0289
leonardo.com/contact-us
sales@leonardo.com
1-877-593-6634