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Ben Gott      head of web analytics      ben.gott@periscopix.com      uk.linkedin.com/in/brgott© Periscopix 2011
© Periscopix 2011
If we all sold baked              goods……     (Web analytics would be a           piece of cake)© Periscopix 2011
© Periscopix 2011
YouTube               cpc               mobile               display© Periscopix 2011
Converting visitors                     Disinterested visitors                    Socially engaged visitors               ...
I searched Google    I clicked through on                     for “cake recipes”    your Tweet about                      ...
!!!?© Periscopix 2011
© Periscopix 2011
The Recipe for Success© Periscopix 2011                    www.periscopix.co.uk
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Periscopix google event 2011 google analytics presentation

Ben Gott's Periscopix Head of Analytics presentation on Google Analytics from the 2011 Periscopix Google Event.

Caketastic !

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Periscopix google event 2011 google analytics presentation

  1. 1. Ben Gott head of web analytics ben.gott@periscopix.com uk.linkedin.com/in/brgott© Periscopix 2011
  2. 2. © Periscopix 2011
  3. 3. If we all sold baked goods…… (Web analytics would be a piece of cake)© Periscopix 2011
  4. 4. © Periscopix 2011
  5. 5. YouTube cpc mobile display© Periscopix 2011
  6. 6. Converting visitors Disinterested visitors Socially engaged visitors New visitors Returning visitors© Periscopix 2011
  7. 7. I searched Google I clicked through on for “cake recipes” your Tweet about  “Free cake Friday”  “I was actuallylooking for urinal I clicked on PPC ad cakes” for “cupcakes”   I looked at your I do everything instructional videos on on my iphone, YouTube your images are  too big © Periscopix 2011
  8. 8. !!!?© Periscopix 2011
  9. 9. © Periscopix 2011
  10. 10. The Recipe for Success© Periscopix 2011 www.periscopix.co.uk

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