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How to explain online social networks in small companies and plan content for them - workshop on BabelCamp 2014 in Brno

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During the #babelcamp2014 in Brno I was asked to run workshop about online social networks for SMB. I was supposed to discuss how to explain social to the owners of SMB companies.

I added some outputs from the discussion during workshop to the presentation, so this is the SlideShare version if it.

The reason of choosing this topic was that we will start our online courses about social media targeted to SMB during the second half of September on www.socialmediaskoleni.cz Stay tuned.

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How to explain online social networks in small companies and plan content for them - workshop on BabelCamp 2014 in Brno

  1. 1. How to explain online social networks in small companies and plan content for them BabelCamp, Brno, 6. 9. 2014
  2. 2. We both use social media for companies. We help with strategies, create content, communicate in the name of brand. And we also run courses about social media marketing, so …
  3. 3. … so we decided to start online courses. Everything what you can learn offline, you can learn also online. We will start www.socialmediaskoleni.cz during the second half of September.
  4. 4. Few numbers about SMB and online social networks
  5. 5. 46,6 %
  6. 6. 46,6 % of employers in Czech Republic are from 45 to 59 years old = 77 400 entrepreneurs *Data from Czech Statistical Office
  7. 7. 9,9 %
  8. 8. 9,9 % of people in Czech Republic are from 45 to 59 years old = 1 041 525 persons *Data from Czech Statistical Office
  9. 9. 11,9 %
  10. 10. 11,9 % of Facebook users in Czech Republic are from 45 to 59 years old = 500 000 users *Data from Facebook
  11. 11. What type of users are they? They spend less time online on Facebook They have less friends on Facebook They like less Pages on Facebook They often do not know the difference between profile and Page They don’t know how to setup the privacy
  12. 12. What else?
  13. 13. Necessary to explain Even it’s quite theoretical, they need to understand the change in communication models from one-to-many to many-to-many. Because this change causes that they can communicate directly with customers, but also that they do not own their brands anymore. Everybody can write anything about them.
  14. 14. They need to understand, that social media are not only social networks. That there are also blogs, wikis, collaborative systems, etc.
  15. 15. Explain that they already have their social network
  16. 16. Need to understand that people are not on SM because of brands, but because of other people
  17. 17. Now they understand, how it works. What’s next?
  18. 18. If not, how do you want to use marketing channels (and also social media) properly. Social media marketers need to know the overall marketing strategy and get the good brief.
  19. 19. You can easily morph from social media manager to the marketing strategy planner
  20. 20. Sometimes it’s better to not use social than use them badly! And good consultant can convince client to not use social if there’s no sense for using it.
  21. 21. Content is not a cheap thing. Even if you manage social media in-house, you have to pay the time of your people. And quality content is crucial. But SMB owners need to understand, that content for social has to be different than their usual communication.
  22. 22. Thank you for your attention Jenda Perla jendaperla.cz linkedin.com/in/jendaperla facebook.com/SocialMediaManiac twitter.com/Perlino

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