Multi-Channel Marketing: The Right Content at the Right Time
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Multi-Channel marketing can be summed up as; Utilizing, combining and measuring different channels of media together for any marketing campaign. This can include, SMS, facebook, mobile sites and many forms of off-line marketing.
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Multi-Channel Marketing: The Right Content at the Right Time
- 2. A Successful Marketing Campaign:
- 3. Marketing In Todays World What is the ideal way for a business to connect with it’s customers?…
- 4. Solutions • Integrate and track all your marketing efforts • The right content at the right time with the right media to the right customer • Innovative promotions to drive customer activity Increased Activity • Ticket sales • Merchandise sales • Strong long-term relationships with fans • Fruitful relationships with partners and sponsors • Better efficiency (save time and costs) Integrated Cross-Channel Marketing (Sports Franchise Example)
- 5. Reduce friction between your brand/product and the customer Capture the customer in the moment Off-line methods to create on-line goals and vice versa How…
- 6. What happens to the Bottom Line? Build 1 Launch 2 Monitor 3 Report 4 The Ultimate Solution: Rinse and Repeat
- 7. ENGAGE RETAIN GROW CUSTOMER VALUE GROW THE COMPANY Essentially…
Notas del editor
- Transition from slide 2. Cross-Channel marketing encompasses all three aspects of marketing. These variables are meant to be tweaked on a regular basis based on past results.
- Understand everything you can about themand their activities (who what where when why). Touch your customers using social media, mobile devices and allow your customers to connect . Sports fans are especially driven by emotion, excitement and experiences.
- Cross-channel marketing is about making all media channels work together to drive better results and provide a better experience for today’s consumer
- BC lions using a compelling call to action on a poster (Text to win season tickets and 1 on 1 QB training with Travis Lulay) Directing the customer to a mobile landing page after SMS.
- Close – Design, location based marketing
- enthusiasm from the belief in your product, customer can pick it up one of the most important things. I’ve been speaking to and building relationships with marketing leaders within companies, competitive