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InnovationOps
Delivering Innovation At Speed: Being An Asymmetric
Disruptor
@Peter_Fossick
peter.fossick@factotum-design.co.uk
Arthur C. Clarke Predicted the
Future of Remote and Flexible
Work in 1964…
“Communication will be
instantaneous, remote work will
be a reality and commuting will
come to a halt.”
“Trying to predict the future is a discouraging,
hazardous occupation…”
“21st century corporate
survival requires
companies to continually
create a new set of
businesses by inventing
new business models”
David Butler
Founder of Be Curious Partenrs and former VP
Innovation and Entrepreneurship, Coca-Cola
The Horizons Model
DEFEND
Today
1 Year
Horizon 1
DIFFERENTIATE
Extend Capabilites
1 - 2 Years
Horizon 2 DISRUPT
North Star
Horizon 3
New Capabilities
2 - 5+ Years
$2T
Digital transformation
global spend
$1.6T
Will be written off = Wasted!
Source: IDC 2019
Will show
a ROI
$400B
Symmetrical
Organisations
Incremental change
is too slow!
Revolution
is fast
Asymmetrical
Organisation
Innovation
Natives
To incumbents, hese new businesses look like minimal market viable products MMVP
“Innovative teams and people… don’t
try to search for a solution until they
have determined the real problem,
and even then, instead of solving that
problem, they stop to consider a wide
range of potential solutions.
Only then will they finally converge
upon their proposal. This process is
called ‘design thinking.”
Don Norman, Rethinking Design Thinking
Design Thinking comes in
lots of flavours…
A Learning Culture
Clear Objectives
Iterate at speed
Operationalised
Innovation
Different approaches for different challenges and scenarios
Customer Centric
Collaborative
Data Informed
Iterative
Operationalised
Agile
Reactive
(Tactical)
Anticipatory
(Exploratory)
Incremental
(Iterative)
Radical
(Disruptive)
Novel technology
Competitiveness
Impact on Market
Incremental
Innovation
Continuos
improvements on
existing products and
services
Radical
Innovation
Technical
breakthrough that
transforms industries
Disruptive
Innovation
New Service or
Business Model
coupled with
Technology that
disrupts market
Sustaining
Innovation
Evolve products
Improves a product or
service in an existing
market
Different approaches for different challenges and scenarios
Customer Centric
Collaborative
Data Informed
Iterative
Operationalised
Agile
Reactive
(Tactical)
Anticipatory
(Exploratory)
Incremental
(Iterative)
Radical
(Disruptive)
Novel technology
Competitiveness
Impact on Market
Incremental
Innovation
Continuos
improvements on
existing products and
services
Radical
Innovation
Technical
breakthrough that
transforms industries
Disruptive
Innovation
New Service or
Business Model
coupled with
Technology that
disrupts market
Sustaining
Innovation
Evolve products
Improves a product or
service in an existing
market
Different approaches for different challenges and scenarios
Customer Centric
Collaborative
Data Informed
Iterative
Operationalised
Agile
Reactive
(Tactical)
Anticipatory
(Exploratory)
Incremental
(Iterative)
Radical
(Disruptive)
Novel technology
Competitiveness
Impact on Market
Incremental
Innovation
Continuos
improvements on
existing products and
services
Radical
Innovation
Technical
breakthrough that
transforms industries
Disruptive
Innovation
New Service or
Business Model
coupled with
Technology that
disrupts market
Sustaining
Innovation
Evolve products
Improves a product or
service in an existing
market
1
(Digital) Product 

Management
Rapidly Evolve Offerings
2
Service

Design
Reimagine Offerings
3
New Product 

Innovation & Labs
Identify New Offerings
4
Lean

Startup
Create new businesses
models and value
propositions
FRONT STAGE
BACK STAGE
Line of Visibility
Culture
People Business
Model
Systems
Data
Policies
Financial
Systems
Model
Delivery
Model
Touchpoint
Support
Marketing
Channels
Offering
Model
Products
Usability
Experience
Brand
Operations
Processes
EXPERIENCE
PLATFORM
Policy
Usability
Experience
Support
Touchpoints
Channels
Digital
Physical
People
Systems
Marketing
Brand
Finance
Products
Culture
Operations
Process
Data
PLATFORMEXPERIENCE
Front Stage Back Stage
The Stage Model
Value Domains - Innovation Focus
Policy
GraphicalUserInterface
ConversationalUI
Effort
Content
Pre-Use-AwarenessJourney
Pre-Use-ResearchJourney
Pre-Use-DecisionJourney
Use-EngagementJourney
Use-ActivationJourney
Use-OnbaordingJourney
Use-X-SellandUpsellJourney
Post-Use-SupportJourney(Support)
Post-Use-DepartureJourney(Close)
Post-Use-Re
ColleagueSupported
ColleagueLed
Partner/IntermediarySupported
Partner/IntermediaryLed
Self-Led
Usability
Experience
Support
Touchpoints
Channels
Digital
Physical
Telephony
OwnedPremises
Partner/IntermediaryPremises
DevicesieKiosk
Mail(Print)
PointOfSale
Owned(Website/App)
Paid(ieVideoAdonGoogle)
SocialNetwork(FB,Instagram
EarnedMedia(Bloggersetc)
People
Targets/Incentives
Collaborative
Capabilities
Purpose
Learning
ServiceOperations
Risck
HR
LoansApprovals
Risk
CreditRisk
RelationshipManagement
Governance
Compliance
Tracking
DesignSystems
Systems
ProcessesandPayments
APIs
Products/Apps
GroupFunctions
DataandAnalytics
Infrastructure
Marketing
Content
Brand
BrandReputation
BrandStrategy
Relevancy
Reach
Quality
Fees
ReducingComplexity
Compliance
Subscriptions
Finance
Change Candidates
Products
ProductOffering
Features
Benefits
Interoperability
Culture
Skills/Competencies
Operations
Process
Data
DataModels
DataManagement
ReportingArchitecture
DataController/Owner
DataProcesser/Custodian
Contracts
Reporting
Intermediaries
Suppliers
PLATFORMEXPERIENCE
Front Stage Back Stage
The Stage Model
External
Incubator
Co-
Experimentation
Track
External
Hackathon
Co-Creation
Session
Internal
Incubator
Community of
Practice
Design
Sprint
Design
Thinking
Training
Venture
Fund
Structural
Partnership
External
Accelerator
Co-
Development
Track
Internal
Innovation
Lab
Innovation
Tranformation
Strategy
Internal
Accelerator
Centres of
Excellence
Low Investment 

$
High Investment

$$$$$
External
Focus
Internal
Focus
HUNTERS
Inventive & 

Innovative
Speculative

Development

EXPLORERS
BUILDERS
Structural
Transformation
Incremental
Change 

IMPROVERS
Engineering
(DevOps)
Design
(DesignOps)
Business
(EntOps)
Insights
(ResearchOps)
Front-End Dev
Visual Design
Product Design
Experience Design
Spatial Design
Business Design
Comms Design
Branding and Identity
Processes
Back-end
D
ev
System
s
D
esign
O
perations
InnovationOps
Leadership
People
Practices
Processes
Tools
Culture
Outcomes
DesOps DevOpsResOps BizOps
THE 4 QUADRANTS
THESIXPILLARS
InnovationOps
Creative
Director
Branding
Business
Analyst
Business
Senior
Director
Strategy
Lead
Rsearcher
Research
Lead
SERV/UX/UI
Designer
Design
Delivery
Lead
Technology
Cast the right people and skills
Business
Design
Service
Design
UX
Design
UI
Design
Engineering &
Development
Visual
Lean Start-Up
Right Methods and Practices
Service Design Experience Design Visual DesignUser Research
Content StrategyProduct Design Brand Strategy Business Design
Brand Strategy
Communities of Practice
DEFINE
DELIVERYDISCOVERY
Ideate
& Prototype
Iterate
Products
& Service
Insights
Evaluate
Sprint
Planning
Analysis Measure
Sprint
Planning
Sprint
Planning
Sprint &
Release
Sprint
Sprint
Research
Kanban
Data
Product/Service
Backlog
Hypotheses
Kanban
Templates to support collaboration
SERVICE VALUE STRATEGY CANVAS
Value-In-Use
Customer Experience Statement Interactions
Core Partners Enriching Partners
Core Relationships Enriching Relationships
Service EcoSystem
Collaboration & Partnership Management
Core Services Enriching ServicesFocal Organisation
Who are the third party
partners that delvier
these features and
attributes on which you
are dependent?
With what organisations
and people do you have
core relationships ie
Bank Manager?
With what organisations
and people do you have
relationships that
supports your core
offering?
What services do you
offer that make your
service offering better?
Who are the thrid parties
that provide none core
services but add vale.
Describe the
organisation and
operating model.
Who and what does the
customer interact with? Ie Actors
and Touchpoints
Who is your target
customer or
segment?
What are the core service
features and attributes?
What is the type of eperience
that you wish to delvier
Problems
Top 3-5 problems to solve
Solutions
What are the features of the
service
Channels
Route to customers
inbound and Outbound
Direct and Indirect
Unique Value Proposition
A clearly articulated and
compelling value proposition
that is different and delivers
beneits to the user.
A good UVP gets into the head
of the customer.
Unfair Adanvatage
What are the unique
differentiators that are dificult
to copy?
ie Intellectual property
The secret sauce!
The Customer Segments
Who is/are the end users
How can we segment them?
Key Metrics
What activties do we meas -
ure to demonstrate success.
Revenue
Revenue Model (ie Subscription)
One-Off Purchases
Life Time Value
Gross Margins
SERVICE
Cost Structure
Set-Up Costs (Capability)
Customer acquisiton costs?
People and Talent?
IT Costs
MARKET
LEAN CANVAS
VALUE PROPOSITION CANVAS
Products & Services
This Canvas helps you create value for your customers.
How can you help users/
customers to relieve painpoints.
Which problems can you remove
or solve?
Extra or unnecessary steps/
phases
Points of inefficiency—often
found in doing
Points of confusion—often found
in thinking
Points of frustration—often found
in feeling
Client Project
Gain Creators
Customer Jobs & Tasks
Pain Relievers
Gains
Pains
What can you offer your
customers to achive gains?
What benefits can you provide ?
What do you need to
outperform?
How do you increase adoption?
How can you help customers
fulfil their goals?
List all the products and services your
vlaue propositions is built around.
What additional services provide value and
the customer perform tasks or fufil goals.
What are products they use (digital or
physical)
What are services they use (digital or
physical)
Describe the benefits your customers expect.
What do they desire?
This includes features, functions, social gains, ideological
alignment, cost savings, cultural values
Describe negative emotions
Undesired costs or situations and risks that
your customers experiences pre, during
and post service or product use.
Describe what a specific customer
segment is trying to get done. It could be
the tasks they are trying to perform and
complete, problems they are trying to solve
or the needs they are trying to satisfy.
Distributed and dynamic teams
- a digital first approach to work
Workshops, Ceremonies and Rituals
Tools - integrated for efficiency and flow
(de
v)
1. Culture
Organise
Organisational Structure
Innovation Group Structure
Remit Definition
Behaviours
Goals & Objectives
Environments & Facilities
Learning Mindset
People
Personality
Career Paths
Hiring & On-boarding
2. Practices
Standardise
Innovation Principles
Processes
Design Systems
Harmonize
Language
Research Repositories
Innovation Asset Management
Enable
Playbooks
Tools
Communities of Practice
3. Impact
Measure
Innovation Practices
ROI
OKRs and KPIs
Communicate
Share Success Stories
Recognise Achievement
Build Partnerships
Prioritise
Change Candidates
Value Creation
Roadmap
Innovation Triptych
Thank You!
Peter.Fossick@factotum-design.co.uk
Linkedin: https://www.linkedin.com/in/peterfossick/
40

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