FEARLESS BRAND STRATEGY.

FEARLESS
is all about figuring out
what you do and why you
do it.
Then helping you say it
better.
We are a niche brand strategy agency that
develops wide-reaching, well-rounded
communication strategies for a variety of
brands within diverse industries.
We are a team of highly skilled Brand
Strategists that develop and execute brand
campaigns which are guided by target
audience insights but driven by brand bravery.
Our services include high-level brand strategy,
insights research, and day-to-day brand
guardianship.
We help brands become better by matching
their purpose with a relevant cause, igniting a
passion in their internal teams and engaging
with their audiences on a meaningful level.
We create reasons to believe, sustainable
points of difference, and brand loyalty.
We turn your organisation into more than just a
brand.

PROBLEMS
we solve.
NO BRAND STRATEGY
We have worked with startups and small
businesses to create brand strategies from
the ground up. We have also worked with
established organisations to reimagine their
business opportunities.
NO PURPOSE
Are you only in business to make money?
Without a belief system and a cause, you’re
in danger of becoming obsolete in today’s
transparent and socially aware world. We help
you find a cause.
NO POINT OF DIFFERENCE
Find yourself in a crowded market space
where everybody is saying (and selling) the
same thing? It’s time to offer new value and
achieve a sustainable point of difference. We
can help with that.
NO CLEAR MESSAGE
Is your brand shouting into the void and only
hearing your echo back? You need a clear and
succinct message to cut through the noise
of sameness. Something that will have your
audience standing to attention. We do that for
you.
OUT OF TOUCH
Have you been in business for ages and are
now seeing your sales steadily declining
for seemingly no reason? You’ve probably
lost touch with the needs and wants of your
customer. You need to get back on the same
page and address the pain-points that your
customers are experiencing. We do that too.

PEOPLE
we serve.
GREAT BRANDS
We work with brands that recognise the
importance of getting their messaging right
from the word “go”. Understanding that it’s not
always about immediate ROI, our favourite
clients are the ones that enjoy the process and
the ones that get as excited about their brand’s
strategy as we do.
OTHER NICHE AGENCIES
We believe that a jack-of-all-trades is a master
of none. That is why we work with other niche
agencies, combining our individual strengths
to develop actionable and enduring brand and
communication strategies.
ACCOUNTING FIRMS
We help accounting firms add “branding” to
their livery. After all, who knows your business
more than your accountant? By joining forces,
we develop brand strategies that fully align
with a brand’s business goals.
MANAGEMENT CONSULTANTS
Working with people who have insights
into industry best practices and are solely
driven to help organisations improve their
performance is a match made in heaven. Our
brand strategies + their consultancies = proven
success.

VISION
mission, and purpose.
BRANDS THAT GIVE BACK
We envision a business world that is more
focused on people, not just profit.
CREATING BETTER BRANDS
Our mission as an agency is to create
brands with purpose. Brands that make a
real difference to people’s lives and play
meaningful roles in society.
HELP BRANDS CREATE BETTER FUTURES
Our purpose is to elevate the importance of
cause-related brand strategy in the minds of
business leaders and make them more aware
of their impact on the world.

SERVICES
we provide.
BRAND STRATEGY
We create and reinvigorate brands through
our collaborative Brand Development Process.
Working with key stakeholders, we cut through
the fluff and create succinct, powerful, and
purposeful brand messages.
INSIGHTS RESEARCH
We engage your target clients and distribute
internal surveys to gain relevant insights that
fuel the brand and communication strategies.
COMMUNICATION STRATEGY
We help strengthen all forms of communication
by providing strategies that help you launch
the right message, to the right person, at the
right time.
BRAND GUARDIANSHIP
After all is said and done, we keep
you on track. By making sure that your
communications stay consistent and relevant,
we ensure that your brand stays focused and
committed to your cause.

THINGS
we don’t do.
ONGOING ACCOUNT MANAGEMENT
Think of us as a mama bird. Once we believe
that you are ready to leave the nest, we will
push you out with both hands. But understand,
we only do this when we know that you are
prepared to face the big wide world. And if you
ever need to come back into mama’s warm
embrace, we’ll have open arms.
WORK FOR ARSEHOLES
We’ve had our fair share of people coming
through our doors asking for a logo that they
“can get cheaper on Fiver”. We’ve had enough.
We only work for people who understand the
value of what we bring to the table (and who
know the difference between a logo and a
brand strategy).

PROCESS
we take you through.
1. INSIGHTS RESEARCH
Before we dive into your brand, we have to
understand it’s inner workings and external
environment. To do this, we will interview past,
current, and potential clients, as well as survey
your internal staff.
2. BRAND DEVELOPMENT PROCESS
Armed with the insights we’ve gained, we will
take you and your key stakeholders through
our proprietary Brand Development Process
that enhances your brand essence, articulates
your brand positioning and discovers any new
value your brand can add to the market. This
is done either in one three-hour workshop
or three two-hour workshops, depending on
which program you choose.
3. BRAND ESSENCE
This is a comprehensive and rigorous brand
evaluation and development exercise that
ensures the delivery of a powerful single-
minded brand essence that will be in-line
with your business objectives, mission and
strategies.
4. BRAND POSITIONING
This establishes a solid position for the brand
amongst your target customers and sets out
key parameters for success through visual
brand mapping and differentiating against your
immediate competition.
5. BRAND VALUE INNOVATION
Value Innovation defies competition based
strategy. It seeks to create a sustainable
point of difference, driving the brand into new
uncontested market spaces by creating buyer
value that has never been offered before.
6. COMMUNICATION STRATEGY
With the combined power of the insights
research and an in-depth understanding of
your brand, we will assess and recommend
the appropriate channels to distribute your
newfound message. Depending on the Brand
Development process, this may also include
initial creative concepts.
7. INITIAL ROLLOUT
Once all the stakeholders agree on the
direction of the communication strategy,
we will either hand it over to your in-house
team, or source the appropriate industry
partners to help rollout the finalised brand and
communication strategies.
8. BRAND GUARDIANSHIP/BRAND REFRESH
Our process is both time and cost efficient. This
allows brands to reevaluate their strategies
on a more regular basis to ensure that their
messaging and purpose remains relevant to
their target audiences in the long run.

PRICES
we charge.
A MINIMUM OF $3,000
The final price of your project will
be determined by:
-Which Brand Development program you choose
-What kind of Insights Research you require
-Whether you choose to be on a retainer
-Any initial content creation needed (plus corrections)
-Any additional creative concept development
-If you require initial Brand Guardianship
-Any additional consultation
For a full price list or a proposal,
please contact us directly.

READY
to be brave?
WE’RE READY TO CHALLENGE YOU.
Want us to help you find your purpose as a
brand? Get in touch with us. We’ll be happy to set
up a free initial consultation or help in any way we
can.
Suite 1, 138A Church Street, Brighton, VIC
3186, Australia.
P: (+613) 8560 3133
W: www.fearless.com.au
E: peter.sandor@fearless.com.au