Idea Generation & Validation: No Rules, Steal Ideas, Test Globally

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This document discusses idea generation and validation in 7 steps: idea generation, sharing ideas without rules, testing ideas globally or locally, and validating ideas through closed-ended testing or open-ended sales.

Educación

Idea generation and validation
• Idea generation
• Overrated
• No rules
• Steal it
• Share it
• Test it
• Global vs local
• Validation
• Closed-end validation
• Open-ended validation
• Sales

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