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The reinvention of libraries

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Lee Rainie, the Director of the Pew Internet Project, will present the Project's latest findings about the changing role of libraries and patrons' interest in new services. He will also describe Project research into the way people use mobile devices and social media.

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The reinvention of libraries

  1. 1. Reinventing of LibrariesThe keys to the future in 7 questionsLee Rainie - @lrainieDirectorPew Research Center’s Internet & American Life ProjectPresented to: Massachusetts Library SystemJune 13, 2013
  2. 2. “Tell the truth, and trust the people”-- Joseph N. Pew, Jr.
  3. 3. The big questions1. What’s the future of knowledge?2. What’s the future of referenceexpertise?3. What’s the future of public technology?4. What’s the future of learning spaces?5. What’s the future of community anchorinstitutions?6. What’s the franchise?
  4. 4. Q7: Where do we fit on the dashboard?ALA’s “Confronting the Future”Totally physical(facilities and media)Individual focusCollection library(physical and virtual)PortalEverything foreveryoneTotally virtual(facilities and media)Community focusCreation library(social, maker space)ArchiveSpecialized niche
  5. 5. 5 big reasons your foundation is solid
  6. 6. 1) Libraries are appreciated91% say libraries areimportant to theircommunities76% say libraries areimportant to them andtheir familiesRobert Dawson photography - Library Road Trip
  7. 7. 72) Libraries stack up well vs. othersHow confident? How important?63 28Library to community
  8. 8. 3) People like librarians• 98% of “ever” library visitors say interactions are “very positive”• 81% of library visitors say librarians are “very helpful”• 50% of “last year” visitors got help from a librarian
  9. 9. 4) Libraries have rebrandedthemselves as tech hubs80% of Americans sayborrowing books is a“very important” servicelibraries provide80% say reference librariansare a “very important”service77% say free access tocomputers and theinternet is a “veryimportant” service76% say quiet study spacesare a “very important”service
  10. 10. Sidebar on tech adoptionBroadband (68%)/ Internet (85%)0%10%20%30%40%50%60%70%80%June2000April2001March2002March2003April2004March2005March2006March2007April2008April2009May2010Aug2011Dec2012Broadbandat homeDial-upat home68%3%
  11. 11. Sidebar on tech adoptionMobile – 91% … smartphone 56% … tablets 34%326.4Total U.S.population:319 million2012
  12. 12. 9%49%67%76%86% 87% 92%7%8%25%48%61%68% 73%6%4%11%25%47%49% 57%1%7%13%26%29%38%0%20%40%60%80%100%2005 2006 2007 2008 2009 2010 2011 201218-29 30-49 50-64 65+Sidebar on tech adoptionSocial networking – 61% of all adults72% of internet users
  13. 13. SNS UsersWhich groups are most likely?• Internet users under 50• 18-29 most likely of any demographiccohort (83%)• Women• Urban more likely than rural
  14. 14. Facebook Users• Facebook remains themost-used SNS platform –two-thirds of online adultsare Facebook users (67%)Which groups are most likely?• Women• Those under 50, especially 18-29
  15. 15. Twitter Users• 16% of internet usersare on Twitterthis has doubled since Nov. 2010Which groups are most likely?• Those under 50, especially 18-29• African-Americans are more likelythan whites• Urban-dwellers
  16. 16. Pinterest Users• 15% of internet usersare on PinterestWhich groups are most likely?• Whites• Under 50 – 18-29 do not stand out• Well-educated• Higher Income• Women - 5x more likely than men
  17. 17. Instagram Users• 13% of internet users areon InstagramWhich groups are most likely?• Women• Those under 50, especially 18-29• African-Americans and Hispanicsmore likely than whites• Urban-dwellers
  18. 18. Tumblr Users• Just 6% of internet usersare on TumblrWhich groups are most likely?• Those 18-29 (13%)
  19. 19. 5) Reading is alive and well75% of those ages 16 and older read a book in the previousyear, including 23% who read an e-book15 is the mean/average number of books read in past 12months and median/midpoint is 624 is mean/average for e-book readers30% of e-content consumers who are reading more nowbecause e-content is available 41% for tablet owners5% of those 16+ have borrowed an e-book from a library – andthey are book buyers, too!
  20. 20. 1 big PR problem that is not hard to fix
  21. 21. Answer the Marvin Gaye question• 22% say that they know all or most of the servicestheir libraries offer• 46% say they know some of what their libraries offer• 31% said they know not much or nothing at all ofwhat their libraries offer
  22. 22. How to fix: Go to already-affectionate publics53%75% 76%84%91%0%20%40%60%80%100%Used library last12 monthsRead a book inpast 12 monthsLibrary isimportant tome/familyEver visitedlibraryLibrary isimportant tocommunity22% 23%31% 38%
  23. 23. What they want you to do
  24. 24. 82%85%14%11%3%2%0% 20% 40% 60% 80% 100%Should definitely do Should maybe do Should definitely not doCoordinate more closely with local schools inproviding resources to kidsOffer free early literacy programs to helpyoung children prepare for school
  25. 25. 53%59%61%30%28%27%5%9%9%0% 20% 40% 60% 80% 100%Should definitely do Should maybe do Should definitely not doMore comfortable spaces for reading, working, relaxingOffer a broader selection of e-booksSeparate spaces for different services
  26. 26. 41%42%43%47%36%34%39%38%20%19%14%12%0% 20% 40% 60% 80% 100%Should definitely do Should maybe do Should definitely not doOffer more interactive learning experiences similar to museumsHelp users digitize material such as family photos / historical documentsMove most library services online so users can access themwithout having to visit libraryMake most services automated, so people can find what they need andcheck out material on their own without help from staff
  27. 27. 20% 39% 36%0% 20% 40% 60% 80% 100%Should definitely do Should maybe do Should definitely not doMove some print books and stacks out ofpublic locations to free up more space forthings such as tech centers, reading rooms,meetings rooms, and cultural events
  28. 28. What they say they’d use
  29. 29. 33%34%35%35%37%30%28%34%28%36%35%36%29%35%26%0% 20% 40% 60% 80% 100%Very likely Somewhat likely Not too likely or not at all likelyCell app to use to access library servicesA tech “petting zoo” to try out new stuffCell GPS app to navigate libraryOnline research service – “ask a librarian”Kiosks (“Redbox”) around town for lib. checkouts
  30. 30. 23%26%26%28%29%28%32%32%29%35%48%40%39%41%34%0% 20% 40% 60% 80% 100%Very likely Somewhat likely Not too likely or not at all likelyPre-loaded e-book readersClasses on how to download e-booksPersonalize, Amazon-style recommendationsDigital media lab to digitize personal materialInstruction on how to use e-reading devices
  31. 31. Be notafraid
  32. 32. Libraries.pewinternet.orgLee RainieEmail: lrainie@pewinternet.orgTwitter: @LrainieKathryn ZickuhrEmail: kzickuhr@pewinternet.orgTwitter: @kzickuhrKristen PurcellEmail: @kpurcell@pewinternet.orgTwitter: @kristenpurcell
  33. 33. Further thoughts on the big questions
  34. 34. Q1: What is the future ofknowledge?• How is it created?• What are its interfaces?• How is it disseminated?Homework: Too Big To KnowDavid Weinberger
  35. 35. Q2: What is the future ofreference expertise?• How do you search for information?• How do you aggregate / curate it?• What new literacies are required tounderstand it?Homework: Sullivan & Co.
  36. 36. Q3: What is the future of publictechnology• What is the future of knowledge accesspoints?• What divides persist / emerge?• What lending models are enabled in a newera of property / subscription / sharing?Homework: Confronting the Future: Strategic Visions forthe 21st Century Public LibraryRoger Levien
  37. 37. Q4: What is the future oflearning spaces• What fosters collaboration? Creativity?Problem solving?• What is the role of solitude and quiet spaces?• What other alliances can you strike withinstitutions that share your goals aboutproviding key information to your community?Homework: A New Culture of LearningDouglas Thomas & John Seely Brown
  38. 38. Q5: What is the future ofcommunity anchor institutions• Does local matter?• What does our community need?Homework: Informing Communities:Sustaining Democracy in the Digital AgeKnight Commission on the InformationNeeds of Communities
  39. 39. Q6: What’s the franchise?• What’s the commodity?Homework: The Innovators DilemmaThe Innovators SolutionClayton Christensen, Michael Raynor