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Digital differences

Digital differences

  1. DigitaldifferencesKathryn Zickuhr, Research AnalystPew Research Center’s Internet & American Life ProjectWichita State University Elliott School of CommunicationsOctober 17, 2012
  2. Kathryn ZickuhrResearch AnalystPew Research Center’sInternet & American Life Projectkzickuhr@pewinternet.org@kzickuhr@pewinternet@pewresearch
  3. PewResearchCenter•  Public opinion attitudes toward the press, politics and public policy issues•  The performance of the U.S. press•  The social impact of technology•  Worldwide public opinion•  Religion and public life•  The U.S. Hispanic population•  Social and demographic trendspewresearch.org
  4. PewResearchCenter•  Public opinion attitudes toward the press, politics and public policy issues•  The performance of the U.S. press•  The social impact of technology•  Worldwide public opinion•  Religion and public life•  The U.S. Hispanic population•  Social and demographic trendspewresearch.org
  5. About Pew Internet•  Part of the Pew Research Center, a non- partisan “fact tank” in Washington, DC. –  Provide high quality, objective data to policymakers, journalists, researchers, etc.•  Does not promote specific technologies or make policy recommendations•  All slides, reports, and data sets are available at pewinternet.org
  6. About our researchAll data from nationally representativetelephone surveys:•  United States only•  Adults (ages 18+) and teens (ages 12-17)•  In English and Spanish•  On landlines and cell phonesQualitative: Focus groups, online panels
  7. Factors•  Age group•  Race/ethnicity•  Household income•  Educational attainment•  Quality of access
  8. Internet
  9. Internet use since 1995% of adults ages 18+ who go online 90% 82%   80% (April   70% 2012)   60% 50% 40% 30% 20% 10% 14%  (June  1995)   0%Source: Pew Internet surveys
  10. Almost two-thirds of American adultshave home broadband Dial-up Broadband 80% 70% 66% 60% 50% 40% 30% 20% 10% 3% 0% June April March March April March March March April April May Aug April 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Source: Pew Internet surveys@kzickuhr  @pewinternet   pewinternet.org  
  11. What is the MAIN reason you do not usethe internet? (asked of non-users) Just not interested 31%   Dont have a computer 12%   Too expensive 10%   Too difficult 9%   Its a waste of time 7%   Dont have time to learn 6%   Dont have a access 6%   Don’t want/need it 4%   Too old to learn 4%   Physically unable 2%   Just dont know how 2%  Worried about viruses/spam/etc 1%   0%   5%   10%   15%   20%   25%   30%   35%   Source: Pew Internet 2009 survey.@kzickuhr  @pewinternet   pewinternet.org  
  12. Internet use vs home broadband by age Use  Internet   Have  home  broadband   100   97   91   90   80   75   77   77   70   62   60   53   50   39   40   30   20   10   0   18-­‐29   30-­‐49   50-­‐64   65+  % of all adults 18+ @kzickuhr  @pewinternet  Source: Pew Internet April 2012 survey. pewinternet.org  
  13. Internet use vs home broadband byyearly household income Use  Internet   Have  home  broadband   100   97   93   90   87   85   87   80   71   68   70   60   50   46   40   30   20   10   0   Less  than  $30,000   $30k-­‐$49,999   $50k-­‐$74,999   $75,000+  % of all adults 18+ @kzickuhr  @pewinternet  Source: Pew Internet April 2012 survey. pewinternet.org  
  14. Internet use vs home broadband byeducational attainment Use  Internet   Have  home  broadband   100   95   90   87   90   80   75   74   70   58   55   60   50   40   34   30   20   10   0   No  high  school   High  school  grad   Some  College   College  +   diploma   % of all adults 18+ Source: Pew Internet April 2012 survey.@kzickuhr  @pewinternet  
  15. Internet use vs home broadband byrace/ethnicity Use  Internet   Have  home  broadband   100   90   84   80   77   75   71   70   60   54   51   50   40   30   20   10   0   White,  Non-­‐Hispanic   Black,  Non-­‐Hispanic   Hispanic  (English-­‐  and   Spanish-­‐speaking)  % of all adults 18+ @kzickuhr  @pewinternet  Source: Pew Internet April 2012 survey. pewinternet.org  
  16. Gadgets
  17. Gadget ownership by age group Ages 18-29 Age 30-49 Ages 50-64 Age 65+ 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Cell phones Desktops Laptops E-readers TabletsSource: Pew Internet surveys. Data is for adults age 18+. pewinternet.org
  18. Gadgets by household income < $30k/yr $30k-$49,999 $50k-$74,999 $75k+ 120% 100% 80% 60% 40% 20% 0% Cell phones Desktops Laptops E-readers TabletsSource: Pew Internet surveys. Data is for adults age 18+. pewinternet.org
  19. Gadget ownership by education No high school diploma High school grad Some college College + 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Cell phones Desktops Laptops E-readers TabletsSource: Pew Internet surveys. Data is for adults age 18+. pewinternet.org
  20. Gadget ownership by race/ethnicity White Black Hispanic* 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Cell phones Desktops Laptops E-readers TabletsSource: Pew Internet surveys. Data is for adults age 18+. *  English-­‐  and  Spanish-­‐speaking  
  21. Amost nine in ten adults (and three- quarters of teens) have a cell phone 100   95%   94%   86%   77%   80   67%   60   40   20   0   12-­‐17   18-­‐29   30-­‐49   50-­‐64   65+   Teen data: July 2011 Adult data: Feb 2012Source: Pew Internet surveys. pewinternet.org
  22. Cell phone ownership (total) byrace/ethnicity 100%   90%   80%   70%   60%   50%   87%   88%   88%   40%   Cell  phone  (total)   30%   20%   10%   0%   White   Black   Hispanic                                                             (English-­‐  and  % of all adults 18+ Spanish-­‐speaking)  Source: Pew Internet February 2012 survey.
  23. Cell phone activities by race/ethnicity% of adult cell phone owners 18+ within each group who do the following activities with their cell phone White, non- Black, non- Hispanic Hispanic Hispanic (n=196)Send or receive text messages 70 76 83*Take a picture 71 70 79*Access the internet 39 56* 51*Send a photo or video to someone 52 58 61*Send or receive email 34 46* 43*Download an app 28 36* 36*Play a game 31 43* 40*Play music 27 45* 47*Record a video 30 41* 42*Access a social networking site 25 39* 35*Watch a video 21 33* 39*Post a photo or video online 18 30* 28*Check bank balance or do online banking 15 27* 25**indicates statistically significant differences compared with whites.Source: Pew Internet May 2011 survey
  24. About half of adults (and almost a quarter of teens) have a smartphone 80%   70%   66%   59%   60%   50%   40%   34%   30%   23%   20%   13%   10%   0%   12-­‐17   18-­‐29   30-­‐49   50-­‐64   65+   Teen data: July 2011 Adult data: Feb 2012Source: Pew Internet surveys. pewinternet.org
  25. Cell phone ownership (total) byrace/ethnicity 100%   90%   80%   70%   60%   50%   87%   88%   88%   40%   Cell  phone  (total)   30%   20%   10%   0%   White   Black   Hispanic                                                             (English-­‐  and  % of all adults 18+ Spanish-­‐speaking)  Source: Pew Internet February 2012 survey.
  26. Smartphone ownership by race/ethnicity 100%   90%   80%   70%   40%   42%   39%   60%   50%   Other  cell  phone   40%   Smartphone   30%   44%   45%   49%   20%   10%   0%   White   Black   Hispanic                                                             (English-­‐  and  % of all adults 18+ Spanish-­‐speaking)  Source: Pew Internet February 2012 survey.
  27. •  88% of American adults own a cell phone•  55% of adult cell owners go online using their phones•  31% of cell internet users say they mostly go online with their cell phone.
  28. 31% of cell internet users are“cell-mostly”: •  51%  of  African-­‐American  cell  internet  users  do  most   of  their  internet  acYviYes  on  their  cell  phones   •  42%  of  LaYno  cell  internet  users   •  24%  of  whites   •  45%  of  all  18-­‐29  year  olds  who  use  the  internet  on   their  cell  phones  are  “cell-­‐mostly”  10% cite access (lack of computer or homeinternet) as main reason
  29. Factors•  Age group•  Race/ethnicity•  Household income•  Educational attainment•  Quality of access
  30. Thank you!Kathryn ZickuhrResearch AnalystPew Internet & American Life Projectkzickuhr@pewinternet.orgAll data, slides, and reports available atpewinternet.org

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