This document summarizes trends in teen communication and their implications for public health campaigns. It finds that while 73% of online teens use social media networks, blogging has declined 50% and only 8% use Twitter. Teen mobile use is also increasing, with 95% of teens owning cell phones. As teens shift to mobile communication, successful public health campaigns will need to adopt multi-pronged, mobile-friendly approaches to reach different groups of teens.

1. Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns Kristen Purcell, Associate Director for Research Amanda Lenhart, Senior Research Specialist Pew Internet & American Life Project Above the Influence Campaign Summit Washington, DC September 29 th , 2010

4. US Teen and Adult Internet Use

5. Teen Internet Access

6. Online social network sites

7. US Adult and Teen Social Media Use Percent of internet users in each age group who use…

8. Teen Social Network Site Use by Age

10. Teen Twitter use

11. What else do teens do online?

12. Content Sharing is Flat for Teens

13. Remixing is flat

14. Blogging is on the decline

15. Online health information seeking

17. US Teen Mobile Use

18. US Teen Mobile Use

19. US Teen Mobile Use