A strategy to maximize your business' online testimonials and reviews that people search for online and which Google rewards you for with increased search ranking, leading to increased sales for you. Get more online reviews & sales for your business with 5 Star. For more info or email at info@noticedwebsites.com. I'll be happy to answer any questions you have.

1. How to Get Chosen from the Crowd

2. The Problem with SEO
It’s obvious that you need to be at the top of the Search Engines when people look for you
Problem is, getting to the top isn’t easy these days and it’s not cheap either
It’s Time To Stop Chasing Search Results...

3. The Problem with SEO
But here’s the real problem, and what most marketing companies are not telling you:
Being at the top is still not enough to guarantee leads and sales for your business.

4. Even If You’re At the Top of Search Engines, You’re Still Competing With the Other 10
There’s nothing that makes you standout
& no reason for a customer to choose you over the other 10
The following slide illustrates the above point & shows the power of reviews…

5. So, Who Would YOUchoose?
1.
3.
2.
4.
Based on 3 reviews
Based on 12 reviews
Based On 16 reviews
Based On 24 reviews

6. 4.
Based On 24 reviews
Why? #4 has lots of positive reviews
Potential customers tend to chose listings with lots of reviews (If #1 had few reviews, it might not even be chosen)
You & Your Customers Are Likely Going to Shortlist at Least

7. What Customers Are Looking For
They scan each listing for any reviews. They want to see what other people are saying on each listing
They’re looking for what’s know as Social Signals: What other customers are saying about your business online
…& #4 had most Social Signals out of the listed

8. The Power of Positive Reviews:
A Study Showed…
Over halfsurveyed say that positive online reviews
make them more likely to choose a local business
Do you have a minimum of 6-10 positive reviews
to help a potential customer choose you?
Source: BrightlocalLocal Consumer Survey, 2013
79% trust online reviews, where there are 6-10+ reviews, as much as personal recommendations

9. The Power of Reviews
Also, the more reviews you have, the more likely your are to improve your overall search engine rankings…
…all while increasing the chances of making
the chances of making a sale

10. Why? Local Search Ranking Factors
Source: http://moz.com/local-search-ranking-factors
Importance
of reviews

11. Why do Search Engines Care About How Many ReviewsYou Have?
They want to deliver the best results for users…So who do you think they’re going to favor...
…a company with no reviews?
... Or a company with dozens of glowing ones?

12. Also, People Are Researching Businesses Online Before Buying
70% now research businesses online before buying
Implication?
The more positiveonline reviews you have,
the more potential sales for your business
88% say they are influenced by online reviews in their buying decisions
Source: BrightlocalLocal Consumer Survey, April 2011 & Dynamic Research, April 2013

13. More Reviews = More Money
“
“
=
$$$
Bad reviews cost you money
A Harvard Business School study (Oct. 2011) found a one star rating decrease can reduce revenues by nearly 10% So it literally pays you to stay on top of all reviews that are posted about your business

14. As well, Smart Phone Users Are Looking For You While About
95% of Smartphone users have searched for local information
1/3 of all searches for a local business are now made on a mobile device
Source: ComScore, Nielson, Gartner, Googeand Other Reported Studies

15. Aftera Search...
61%of mobile searchers call a business
59%visit the actual location
90%of these people take action within 24 hours!
Source: ComScore, Nielson, Gartner, Googeand Other Reported Studies

16. Your Goal Then Is To…
Get the best reviews you can
And get as many reviews you can

17. Trouble is it’s Hard to Get
Positive Reviews in Practice
People more likely to post & share negative online reviews than positive ones
Only takes a few negative reviews online to sink your online reputation and sales
Source: Dynamic Research, April 2013

18. Best Ways to Deal With Negative ReviewsCatch them before they’re published & then convert them into positive ones
Monitor for published ones, follow up with ones you can convert into positive ones

19. Best Ways to Deal With Negative Reviews
Have ways to get as many positive reviews as possible to drown out the few negative ones you’re bound to get (can’t please everyone all the time!)
Let some negative reviews get published!
People doubt a business’ reviews authenticity
if they’re all 5 stars.

20. Ways to Get Many Positive Online Reviews
Provide excellent customer service and specials
List your business on as many social media, directories, & review sites as possible so people can review you
Monitor your sites for negative reviews & follow up with ones you can convert into positive ones
Make it easy for customers to leave you reviews on the above sites and on your website

21. Specific Ways to Achieve This
List your business/create a page on key sites like Google My Business, Yelp, Facebook, Hotfrog, etc.
Have a feedback form & links to key sites on your website for customers to leave you reviews
Place links to your feedback form & key sites on your marketing materials & get customers to visit these links to leave reviews
(Note: achieving a 10%+ review rate is considered very good)

22. Specific Ways to Achieve This
Use tools like Google Alerts, Whostalkin.com to monitor mentions/reviews of your business
Ask everycustomers after each sale to leave a review on your site or via your marketing materials
Consider offering discounts on next purchase if customers show proof left you a review---good or bad---to maximize customers leaving you reviews
(Note: achieving a 10%+ review rate is considered very good)

23. It automates
getting more positivereviews &
thus more sales for you!
5 Star “App” Solution

24. What is 5 Star?
It’s also software for your website that enables customers to submit reviews onto your website
It’s a website you login to manage your reviews (you do not have to have a website to use 5 Star)
It collects customer emails & emails them asking for reviews for your website & online review sites
Continued….

25. What is 5 Star?
It tells you when you receive a bad review for you to follow up to convert into a good one
It only “asks” happy customers to leave reviews on online review sites that you selected
It creates a link to your feedback page. Add this link to your marketing materials for customers to later leave you reviews
It’s feature rich, e.g. has a report feature, etc.

26. 5 Star is Easy to Use
It’s customizable, can run automatically or manually
Just point and click options, enter text to operate:

27. See how the following businesses use 5 Star
to get more customer ratings, online reviews
& sales, too….
5 Star in Action

28. They offer incentives to get customer emails to
maximize customer feedback & repeat business.
1. SawbucksPub.com Uses 5 Star

29. -They enter emails & 5 Star emails customers asking for feedback.
-TIP: Consider offering an incentive like 10% off next visit for good
andbad feedback to maximize your customer feedback rate.
Customerclicks to
provide feedback

30. Customers Provide Feedback Screen

31. The PositiveFeedback Thank You Page
5 Star prompts happy customers to leave reviews on online review
sites like Google+, Yelp, Urban Spoon, etc. that you choose.

32. E.g. their 2014 Super Bowl party collected 217 emails
to email future specials to & 10 testimonials for their site.
Result? More testimonials
& potential repeat business

33. 2. KiteboardingCairns.com.au Uses 5 Star to Get a “Feed” of Customers Reviews on Their Site…

34. Result? KiteboardingCairnsis #1in Google with
5 Star’s Help!
Popular local search term

35. Why? Local Search Ranking Factors
Source: http://moz.com/local-search-ranking-factors
Importance
of reviews

36. 5 Star BenefitsYour Business
CatchNegative Reviews
Get More Positive Reviews
Capture & Publish TestimonialsMore Repeat Business and Referrals
Better Search Rankings
85%of consumerssay they read online reviews for local businesses &
79%trust online reviews, wherethere are 6-10+ reviews, as much as
personalrecommendations. Source: BrightlocalLocal Consumer Survey 2013
(As shown inthese business examples)

37. What KiteBoardingCairns.com.au
Said About Having a Feed of Reviews on Their Site

38. Thank You for
Watching
This Presentation

39. For Any Questions of This Presentation
Please Contact:
Facebook.com/noticedwebsites
Twitter.com/noticedwebsites
info@noticedwebsites.com
NoticedWebsites.com
Box 413, 8060 Jones Rd
Richmond,BC V6Y 4K5 Canada
(604)417-1020
Copyright 2014, NoticedWebsites.com

40. The 5 Star “App” Solution
To find out more go to:
http://noticedwebsites.com> 5 Star Presentation
It takes the workout of getting
more positivereviews for you!
Try 5Star for free &enter your membership at signup
& also get a free QR code that links & markets your new
testimonial feedback page to your customers.