Singapore CTT National Values Assessment Results Aug 2012

How we view Singapore society and the workplace
as these are today, and what we want them to be
23rd August, 2012

Copyright © aAdvantage Consulting 2012. All Intellectual Property Reserved. 1

Contents

1. Introduction

2. Results
i. How Singapore Residents View the Current and Desired
Singapore Society
ii. How Singapore Residents View the Current and Desired
Singapore Workplace

For all queries on the survey and results, please contact:
Vincent Ho, Director Ho, aAdvantage Consulting
Email: vincent.ho@aadvantage-consulting.com
Tel: 6853 2658


01
Introduction

www.aadvantage-consulting.com

Introduction
Objectives of the Study

• Obtain preliminary insights into what matters to Singapore Residents.
• Generate meaningful dialogue about the society and workplace
environment that Singapore Residents desire.

The survey examined what Singapore Residents consider are:
 The values and behaviours that best describe them at a personal level;
 Their perception of Singapore society and their workplace as these are
today, and what they want them to be, ideally.


Introduction
Maslow’s Needs to Barrett’s Consciousness

Self-Actualization

Know and
Know and
Understand
Understand

Abraham Maslow Self-esteem Richard Barrett
Love & Belonging

Safety

Physiological

Needs Consciousness


Introduction
The Barrett Seven Levels of Personal Consciousness
Selfless service
Being your purpose. Compassion, humility, forgiveness. Caring for humanity and
the planet.

Common Good
Making a positive difference in the world
Living your purpose. Empathy, alliances, cooperation, intuition, mentoring and
focus on wellbeing (physical, emotional, mental, spiritual).

Finding meaning in existence
Finding your purpose. Integrity, honesty, authenticity, passion, enthusiasm,
creativity and humour & fun.

Letting go of fears.
Finding the courage to grow and develop. Adaptability, life long learning,
continuous renewal and personal growth.

Feeling a sense of self-worth
Confidence, competence, self-reliance.
Fear: I am not enough.
Leads to need for respect and recognition and power, authority or status seeking.
Self interest

Feeling protected and loved
Family, friendship, loyalty, safety.
Fear: I am not loved enough.
Leads to jealousy, blame, and discrimination.
Satisfying physiological and survival needs
Health, security, financial stability.
Fear: I do not have enough.
Leads to control, domination, demanding, and impatience.

Introduction
The Barrett Seven Levels of National Consciousness
Global sustainability
Human rights, long-term perspective, ecological resilience, peace, focus on future
generations and inter-generational equity. Global perspective.

Common Good
Strategic alliances and regional partnerships
Regional collaboration, environmental awareness, quality of life, community
involvement and sustainability. Caring for nature and for the disadvantaged.

Strong cohesive culture
Shared vision and values. Fairness, transparency, trust, shared vision and values,
citizen dialogue and social cohesion. Positive collective spirit.

Democratic processes and continuous renewal
Freedom, equality, empowerment, accountability, adaptability, shared values,
entrepreneurship and consensus.

Institutional effectiveness
Law abiding, community/national pride, governmental efficiency and high quality
public services. Bureaucracy, central control, elitism, complacency, and apathy.
Self interest

Sense of belonging & social stability
Neighbourliness, conflict resolution, racial harmony and a focus on family and
friendships.
Inequality, discrimination, intolerance, hatred, and loneliness/isolation.

Economic stability and citizen security
Prosperity, health care, employment, emergency services/defence and social
safety nets. Corruption, violence, poverty, environmental pollution, and greed.

Introduction
The Barrett Seven Levels of Organisational Consciousness
Service to humanity and societal contribution
Social responsibility, long-term perspective, ethics, compassion and humility.

Common Good
Internal/External collaboration, community involvement
Environmental awareness, employee fulfilment, coaching/mentoring and caring
for the local community.

Sense of purpose & strong internal community
Shared vision and values. Commitment, creativity, enthusiasm, integrity, honesty,
generosity, fairness, openness, transparency and trust.

On-going improvement and employee participation
Adaptability, accountability, empowerment, teamwork, goals orientation and
continuous improvement.

High performance systems and processes
Reliability, quality, efficiency, productivity and excellence. Bureaucracy, hierarchy,
confusion, and complacency.
Self interest

Positive relationships that support organisation needs
Loyalty, open communication, customer satisfaction. Manipulation, blame,
favouritism, and secrecy.

Financial viability and people safety
Financial performance, organisational growth and employee health and safety.
Control, greed, exploitation, and micro-management.

Introduction
Completed National / Regional Values Assessments

Australia Finland South Africa

Belgium France Spain (r)

Bhutan Iceland Sweden

Brazil Latvia Switzerland

Canada Macedonia (r) United Kingdom (r)

Denmark Singapore USA

(r) = Region


Introduction
Methodology
• 2,000 Singapore residents (Singapore Citizens & Permanent Residents) were
interviewed.
• Survey period: June to July 2012.
• Stratified quota sampling across Gender, Age, Housing Type across all
zones.
• Data collection through Face-to-Face Interview (Street intercept &
Households) and Online Survey.


Introduction
Respondent Profile
Gender Male , Age
981,
Male, 981, 49.1%
Female, 65 and above, 15-30 years,
49.1%
1,019, 216, 10.8% 502, 25.1%
51.0%

31-45 years,
46-64 years,
Female, 1,019, 51.0% 596, 29.8%
686, 34.3%

Landed
Housing Type
property
Landed Property (incl.
(incl. shop
shop house), 155, 7.8% HDB 1-3
HDB 1-3 rooms,
Private
house),
rooms,
396, 19.8%
Apartmen
155, 7.8%
Private Apartment 396,
t/
/ Condominium, 19.8%
Condomin
192, 9.6%
ium, 192,
9.6% HDB 4-5 rooms &
HDB 4-5
Executive, 1,257, 62.9%
rooms &
Executive,
1,257,
62.9%

Introduction
Assessment Questions
Respondents were asked the following three questions. For each question,
respondents were required to pick exactly 10 values and behaviours from a list
that:
1. Best reflect who you are.

2. Best reflect the Singapore society (Singaporeans
Societal

and PRs) today.

3. Best reflect what you desire of the Singapore
society (Singaporeans and PRs).
Organisational

4. Best reflect your workplace today.

5. Best reflect what you desire in your workplace.


Introduction
Definitions of Terms Used
The following terms are used in this report:

1. Kiasu: A local colloquialism in the Hokkien dialect that directly translates as
“scared to lose”. It is generally used to describe selfish and inconsiderate
behaviours.

2. Kiasi: A local colloquialism that directly translates as “scared to die”. It is
generally used to describe over-cautious or extremely risk-averse behaviours.

3. Potentially limiting values and behaviours: Values and behaviours that are
not intrinsically negative, but could be harmful if lived to excess.


02 (i)
How Singapore Residents View the
Current and Desired Singapore
Society


What Singapore Residents Consider are the Values and
Behaviours that Best Describe Themselves
Level Singapore Residents 8%
7
7
6
7%
5 6
4
3 27%
2 5
1
IRS (P)=6-4-0 IRS (L)=0-0-0 20%
4
family 936 2(R)
friendship 708 2(R)
8%
3
health 648 1(I) 1%

happiness 603 5(I)
caring 546 2(R)
2
16%
1%
honesty 510 5(I)
responsibility 506 4(I)
10%
well-being (physical/ emotional/ 1 2%
474 6(I)
mental/ spiritual)
respect 468 2(R) 0% 20% 40% 60%

balance (home/work) 444 4(I)

P = Positive I = Individual O = Organisational
L = Potentially Limiting (white circle) R = Relationship S = Societal

• Family 1. What is the definition of
• Friendship
• Balance (home / work) “balance” between work, family
• Happiness / friends and self?

• Health
2. Does caring extend beyond the
• Caring immediate family and friends?
• Well-being (physical / emotional 3. To what extent are we meeting
/ mental / spiritual) our well-being / health needs?

• Responsibility 4. Do we observe these in our daily
• Respect interactions with people? What
• Honesty impact does it have?


How Singapore Residents Perceive the Singapore Society as
it is Today
Level Singapore Residents
8%
7 7
6
5 6 6%
4
3
6%
2 5
1
IROS (P)=1-0-1-0 IROS (L)=4-3-1-0 15%
4
kiasu1 (L) 1154 1(I)

competitive (L) 823 3(O)
6%
3
self-centred (L) 653 3(R) 17%

material needs 628 1(I)
4%
kiasi2 (L) 600 1(I) 2 7%
deteriorating values (L) 591 3(I)

elitism (L) 573 3(R)
1 14%
17%
blame (L) 494 2(R)

uncertainty about the future (L) 470 1(I) 0% 20% 40% 60%
security 440 1(O) Percentage of Potentially
Limiting Values and
P = Positive I = Individual O = Organisational Behaviours = 41%

it is Today
• Kiasu (L)
• Competitive (L) 1. How do we measure success
• Self-centred (L) today? Does that drive these
• Material needs behaviours?
• Elitism (L)

2. Are we experiencing a fall in moral
• Deteriorating values (L) and ethical standards?
• Blame (L) 3. Are we taking personal
responsibility?

4. What about the future that we are
• Uncertainty about the future (L) uncertain about?
• Kiasi (L) 5. Will we be held back given our risk
averseness

• Security 6. What makes us secure?


Percentage of “Potentially Limiting Values and Behaviours”
by Countries
80 72
70 63 62 60
60 57 56 54
53 51
48
50 43 42 42 41
39
40 32
30 26
21
20
10 4
0

Spain…
Sweden
Brazil

UK (NW)

Denmark
USA

Singapore
Venezuela

France

Canada
Iceland

Bhutan
Latvia

Australia

Switzerland
Argentina

Finland
South Africa

Belgium


How Other Countries Perceive their Current Society
United States of America Finland Switzerland
Level Level Level
7 7 7
6 6 6
5 5 5
4 4 4
3 3 3
2 2 2
1 1 1
IROS (P)=0-0-0-0 | IROS (L)= 2-3-5-0 IROS (P)= 0-1-2-1 | IROS (L)= 2-0-4-0 IROS (P)= 3-1-2-1 | IROS (L)= 1-0-2-0
blame (L) 820 2(R) bureaucracy (L) 565 3(O) quality of life 186 6(I)

bureaucracy (L) 771 3(O) unemployment (L) 431 1(O) democratic process 185 4(R)

wasted resources (L) 696 3(O) uncertainty about the 416 1(I) secrecy of the banks 129 2(O)

corruption (L) 682 1(O) future (L) (L)
materialistic (L) 671 1(I) educational 405 3(O) decentralisation 122 4(O)

uncertainty about 651 1(I) opportunities materialistic (L) 116 1(I)

the future (L) wasted resources (L) 371 3(O) economic stability 110 1(I)

conflict/ aggression 560 2(R) short-term focus (L) 353 1(O) prosperity 103 1(I)

(L) freedom of speech 335 4(O) freedom of speech 102 4(O)

crime/ violence (L) 509 1(R) peace 324 7(S) tradition (L) 92 2(O)

unemployment (L) 504 1(O) envy (L) 298 2(I) neutrality 91 4(S)

short-term focus (L) 444 1(O) democratic process 293 4(R)

What Singapore Residents Said Would Define their Desired
Singapore Society
Level Singapore Residents
16%
7 7

6
5 6
9%
4
3
18%
2 5
1
IROS (P)=1-1-4-4 IROS (L)=0-0-0-0 26%
4
affordable housing 875 1(O)

caring for the elderly 744 4(S)
4%
3
effective healthcare 650 1(O) 1%

caring for the disadvantaged 624 4(S)
9%
compassion 590 7(R) 2
1%
concern for future generations 579 7(S)

quality of life 549 6(I) 1
15%
1%
equal opportunities 538 4(O)

social responsibility 517 4(S) 0% 20% 40% 60%
employment opportunities 502 1(O)

P = Positive I = Individual O = Organisational

Singapore Society
• Caring for the elderly
• Caring for the disadvantaged 1. Who’s responsibility is it?
• Compassion 2. What’s the role of individuals?
• Social responsibility

• Equal opportunities 3. How does meritocracy feature in
• Employment opportunities
• Concern for future generations
light of this?

4. To what extent are we meeting
• Affordable housing basic healthcare and housing
• Effective healthcare
• Quality of life needs?
5. How do we define quality of life?


How Singapore Residents View the Current and Desired
Singapore Society
Implications

• Are the dimensions identified in this survey comprehensive? What
other important dimensions can be examined?
• Who (e.g., government, business, community leaders and
organisations, residents/employees) should lead the change to move
the current state of affairs to the desired state of affairs? Is the
desired state of affairs all that desirable?
• What concrete steps can we take to effect positive change?
• What obstacles could hinder positive change?


02 (ii)
How Singapore Residents View the
Current and Desired Singapore
Workplace


Level Private Sector Level Public Sector
7 7
6 6
5 5
4 4
3 3
2 2
1 1
IRS (P)=7-3-0 IRS (L)=0-0-0 IRS (P)=8-2-0 IRS (L)=0-0-0
family 374 2(R) family 122 2(R)
friendship 305 2(R) happiness 100 5(I)
health 249 1(I) responsibility 95 4(I)
happiness 244 5(I) friendship 93 2(R)
responsibility 240 4(I) well-being (physical/ emotional/ 88 6(I)
balance (home/work) 233 4(I) mental/ spiritual)
well-being (physical/ emotional/ 219 6(I)
balance (home/work) 86 4(I)
mental/ spiritual) humour/ fun 80 5(I)
positive attitude 218 5(I) health 79 1(I)
accountability 211 4(R) honesty 71 5(I)
honesty 207 5(I) commitment 65 5(I)

Orange = Unique values P = Positive I = Individual O = Organisational

How Singapore Residents Perceive their Current Workplace

7 7
6 6
5 5
4 4
3 3
2 2
1 1
IROS (P)=0-2-6-0 IROS (L)=0-0-2-0 IROS (P)=0-2-6-0 IROS (L)=0-0-2-0

customer satisfaction 298 2(O) teamwork 86 4(R)
cost reduction (L) 267 1(O) bureaucracy (L) 78 3(O)
teamwork 247 4(R) customer satisfaction 77 2(O)
brand image 227 3(O) hierarchy (L) 77 3(O)
long hours (L) 221 3(O) accountability 72 4(R)
results orientation 204 3(O) continuous learning 72 4(O)
profit 188 1(O) continuous improvement 71 4(O)
continuous improvement 182 4(O) long hours (L) 69 3(O)
accountability 177 4(R) results orientation 66 3(O)
continuous learning 159 4(O) achievement 58 3(I)
Percentage of Potentially Limiting Percentage of Potentially Limiting
Values and Behaviours = 21% Values and Behaviours = 21%

What Singapore Residents said Would Define their Desired
Workplace
7 7
6 6
5 5
4 4
3 3
2 2
1 1
IROS (P)=0-4-6-0 IROS (L)=0-0-0-0 IROS (P)=0-5-5-0 IROS (L)=0-0-0-0

employee recognition 300 2(R) balance (home/work) 135 4(O)
balance (home/work) 298 4(O) teamwork 112 4(R)
teamwork 291 4(R) employee recognition 100 2(R)
employee fulfilment 211 6(O) continuous improvement 81 4(O)
leadership development 195 6(O) continuous learning 79 4(O)
continuous improvement 191 4(O) respect 76 2(R)
continuous learning 182 4(O) coaching/ mentoring 75 6(R)
employee health 180 1(O) staff engagement 75 5(O)
respect 180 2(R) employee fulfillment 69 6(O)
fairness 179 5(R) fairness 65 5(R)


Workplace
How do we create a workplace which …

1. cares for our well-being and
• Balance (home / work)
• Employee health – Private sector allows time for personal
pursuits?

• Employee recognition 2. provides a sense of achievement;
• Employee fulfilment
• Respect seeks and values our views /
• Staff engagement – Public sector contribution?

• Continuous improvement
• Continuous learning
3. commits to development and
• Coaching / mentoring – Public improvement?
sector 4. our leaders are motivated and
• Leadership development –
Private sector enabled to guide and coach us?

5. encourages the spirit of working
• Teamwork
• Fairness together across all levels, while
being impartial to one another.

From vision to results
Tel: 6853 2658


Contents

1. List of Values and Behaviours

2. Appendices
i. How Singapore Residents Perceive the Singapore Society as it is
Today (Top Values and Behaviours)
ii. Results by
• Age Group
• Housing Type

Tel: 6853 2658


Definitions of Terms Used

The following terms are used in this report:

1. Kiasu: A local colloquialism in the Hokkien dialect that directly translates as
“scared to lose”. It is generally used to describe selfish and inconsiderate
behaviours.

2. Kiasi: A local colloquialism that directly translates as “scared to die”. It is
generally used to describe over-cautious or extremely risk-averse behaviours.

3. Potentially limiting values and behaviours: Values and behaviours that are
not intrinsically negative, but could be harmful if lived to excess.


List of Values and Behaviours
(English)


List of Personal Values and Behaviours
01 accountability 21 courage 41 happiness 61 patience 81 self-discipline
02 achievement 22 creativity 42 health 62 performance 82 success
03 adaptability 23 curious 43 honesty 63 perseverance 83 trust
04 ambition 24 dialogue 44 humility 64 personal fulfilment 84 vision
appreciation of beauty
05 25 diversity 45 humour/fun 65 personal growth 85 wealth
& excellence
well-being (physical/
ease with
06 balance (home/work) 26 46 inclusiveness 66 personal image 86 emotional/mental/
uncertainty
spiritual)
07 being liked 27 efficiency 47 independence 67 positive attitude 87 wisdom
08 being the best 28 enthusiasm 48 initiative 68 power
09 caring 29 entrepreneurial 49 innovation 69 pride
environmental
10 caution 30 50 integrity 70 principle
awareness
11 clarity 31 ethics 51 interdependence 71 professional growth
12 coaching/mentoring 32 excellence 52 job security 72 quality
13 commitment 33 fairness 53 listening 73 respect
community
14 34 family 54 logic 74 responsibility
involvement
15 compassion 35 financial stability 55 love of learning 75 reward
concern for future
16 36 forgiveness 56 making a difference 76 risk-averse
generations
17 conflict resolution 37 friendship 57 material possession 77 risk-taking
18 continuous learning 38 generosity 58 mission focus 78 safety
19 control 39 global awareness 59 open communication 79 security
20 cooperation 40 grateful 60 openness 80 self-control

List of Societal Values and Behaviours
01 accountability 21 corruption 41 gender discrimination 61 peace 81 terrorism
02 adaptability 22 creativity 42 global thinking 62 personal freedom 82 tolerance
03 affordable housing 23 crime/violence 43 grateful 63 personal fulfilment 83 tradition
appreciation of beauty
04 24 curious 44 helpfulness 64 principle 84 transparency
and excellence
05 be the best 25 democracy 45 heritage 65 progressive 85 trust
uncertainty about
06 blame 26 deteriorating values 46 honesty 66 prosperity 86
the future
07 bureaucracy 27 diversity 47 human rights 67 quality of life 87 unemployment
educational
08 capitalism 28 48 humility 68 respect 88 wasted resources
opportunities
caring for the
09 29 effective healthcare 49 humour 69 security 89 wisdom
disadvantaged
10 caring for the elderly 30 elitism 50 inequality 70 self-centred
employment
11 collaboration 31 51 innovation 71 self-reliance
opportunities
12 commitment 32 entrepreneurial 52 integrity 72 sense of community
13 community pride 33 equal opportunities 53 interdependence 73 shared values
14 community services 34 ethics 54 kiasi 74 shared vision
15 compassion 35 ethnic discrimination 55 kiasu 75 short-term focus
16 competitive 36 fairness 56 long-term perspective 76 social cohesion
17 compliance 37 family 57 making a difference 77 social justice
concern for future
18 38 financial stability 58 material needs 78 social responsibility
generations
19 consensus 39 forgiveness 59 not transparent 79 spirituality
20 control 40 freedom of speech 60 optimism 80 sustainability

List of Organisational Values and Behaviours
01 accountability 21 continuous learning 41 ethics 61 listening 81 quality
02 achievement 22 control 42 excellence 62 long hours 82 respect
03 adaptability 23 cooperation 43 exploitation 63 long-term perspective 83 responsibility
balance
04 24 cost reduction 44 fairness 64 loyalty 84 results orientation
(home/work)
05 being the best 25 creativity 45 financial stability 65 making a difference 85 risk-taking
customer
06 blame 26 46 forgiveness 66 manipulation 86 shared values
collaboration
07 brand image 27 customer satisfaction 47 goals orientation 67 mission focus 87 shared vision
08 bureaucracy 28 diversity 48 hierarchy 68 open communication 88 short-term focus
ease with
09 caution 29 49 honesty 69 openness 89 silo mentality
uncertainty
10 clarity 30 economic growth 50 human rights 70 organisational growth 90 social responsibility
11 coaching/mentoring 31 efficiency 51 humour/fun 71 partnerships 91 staff engagement
12 commitment 32 empire building 52 inclusiveness 72 passion 92 strategic alliances
community
13 33 employee fulfilment 53 information hoarding 73 personal growth 93 teamwork
involvement
14 compassion 34 employee health 54 information sharing 74 positive attitude 94 transparency
concern for future employee
15 35 55 innovation 75 poverty reduction 95 trust
generations recognition
well-being (physical/
16 conflict avoidance 36 empowerment 56 integrity 76 power 96 emotional/mental/
spiritual)
17 conflict resolution 37 enthusiasm 57 interdependence 77 productivity 97 wisdom
18 confusion 38 entrepreneurial 58 internal competition 78 professional growth
environmental
19 consensus 39 59 job insecurity 79 professionalism
awareness
continuous leadership
20 40 equality 60 80 profit
improvement development

Appendices


Stratified Sampling: Demographics

The stratified sampling was determined using the results of the Singapore
Census 2010 to ensure the sampling breakdown reflects the population.
Achieved Achieved
Gender Zone of Residence
n % n %
Male 981 49.1% Central 493 24.7%
Female 1,019 51.0% East 367 18.4%
TOTAL 2,000 100% North 268 13.4%
North-East 397 19.9%
West 475 23.8%
TOTAL 2,000 100%

Achieved Achieved
Age Housing Type
n % n %
15-30 502 25.1% HDB 1-3 rooms 396 19.8%
31-45 596 29.8% HDB 4-5 rooms & Executive 1,257 62.9%
46-64 686 34.3% Private Apartment /
192 9.6%
65 and above 216 10.8% Condominium
TOTAL 2,000 100% Landed property (incl. shop
155 7.8%
house)
TOTAL 2,000 100%

How Singapore Residents Perceive
the Singapore Society as it is Today
(Top Values and
Behaviours)


How Singapore Residents Perceive Their Current Society
Top Values and Behaviours
1 to 10 11 to 20
Mentions Values and Behaviours Level Mentions Values and Behaviours Level
1154 kiasu 1 educational
433 3
opportunities
823 competitive 3
431 quality of life 6
653 self-centred 3
427 financial stability 1
628 material needs 1
414 peace 7
600 kiasi 1
391 be the best 3
591 deteriorating values 3
378 family 2
573 elitism 3
349 control 1
494 blame 2
349 wasted resources 3
uncertainty about the
470 1
future 328 not transparent 2
440 security 1 326 bureaucracy 3


What Singapore Residents Consider
are the Values and Behaviours that
Best Describe Themselves
(by Age Group)


Behaviours that Best Describe Themselves (by Age Group)
Overall Values and Behaviours Age 15-30 Age 31-45 Age 46-64 ≥ Age 65
1. family
2. friendship
3. health
4. happiness
5. caring
6. honesty
7. responsibility
8. well-being (physical / emotional /
mental / spiritual)
9. respect
10.balance (home / work)
Unique Values and Behaviours
1. humour / fun
2. positive attitude
3. trust
4. independence
5. accountability
6. compassion
7. grateful

(by Age Group)


it is Today (by Age Group)
Entropy 44% 44% 38% 35%
1. kiasu (L)
2. competitive (L)
3. self-centred (L)
4. material needs
5. kiasi (L)
6. deteriorating values (L)
7. elitism (L)
8. blame (L)
9. uncertainty about the future (L)
10.security
1. quality of life
2. be the best
3. financial stability
4. peace
5. family
6. caring for the elderly

What Singapore Residents Said
Would Define their Desired Singapore
Society
(by Age Group)


Singapore Society (by Age Group)
1. affordable housing
3. effective healthcare
4. caring for the disadvantaged
5. compassion
6. concern for future generations
7. quality of life
8. equal opportunities
9. social responsibility
10.employment opportunities
1. freedom of speech
2. respect
3. accountability
4. helpfulness
5. honesty
6. fairness

What Singapore Residents Consider
are the Values and Behaviours that
Best Describe Themselves
(by Housing Type)


Behaviours that Best Describe Themselves (by Housing Type)
Overall Values and HDB 1-3 room HDB 4-5 room / Private Apartment / Landed property
Behaviours Executive Condominium
1. family
2. friendship
3. health
4. happiness
5. caring
6. honesty
7. responsibility
8. well-being (physical /
emotional / mental /
spiritual)
9. respect
10.balance (home / work)
1. patience
2. accountability
3. positive attitude
4. humour / fun
5. commitment
6. integrity
7. compassion

(by Housing Type)


it is Today (by Housing Type)
Entropy 38% 42% 44% 42%
1. kiasu (L)
2. competitive (L)
3. self-centred (L)
4. material needs
5. kiasi (L)
6. deteriorating values
(L)
7. elitism (L)
8. blame (L)
9. uncertainty about the
future (L)
10.security
1. peace
3. educational
opportunities
4. be the best
5. compliance
6. quality of life

What Singapore Residents Said
Would Define their Desired Singapore
Society
(by Housing Type)


Singapore Society (by Housing Type)
1. affordable housing
3. effective healthcare
4. caring for the
disadvantaged
5. compassion
6. concern for future
generations
7. quality of life
8. equal opportunities
9. social responsibility
10.employment
opportunities
1. educational
opportunities
2. respect
4. helpfulness
5. sense of community

their Current Workplace
(by Age Group)


How Singapore Residents Perceive Their Current Workplace
(by Age Group)
Overall Values and Behaviours Age 15-30 Age 31-45 Age 46-64
Entropy 20% 22% 21%
1. customer satisfaction
2. teamwork
3. cost reduction (L)
4. long hours (L)
5. brand image
6. results orientation
7. continuous improvement
8. accountability
9. continuous learning
10.hierarchy (L)
1. professionalism
2. balance (home /work)
3. efficiency


What Singapore Residents said
Would Define their Desired
Workplace
(by Age Group)


Workplace (by Age Group)
Overall Values and Behaviours Age 15-30 Age 31-45 Age 46-64
1. balance (home / work)
2. teamwork
3. employee recognition
4. employee fulfilment
5. continuous improvement
6. continuous learning
7. respect
8. staff engagement
9. coaching / mentoring
10.leadership development
1. personal growth
2. humour / fun
3. employee health
4. fairness
5. accountability
6. cooperation
7. customer satisfaction
8. open communication

From vision to results
Tel: 6853 2658

Singapore CTT National Values Assessment Results Aug 2012

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (20)

Similar a Singapore CTT National Values Assessment Results Aug 2012

Similar a Singapore CTT National Values Assessment Results Aug 2012 (20)

Más de Phil Clothier

Más de Phil Clothier (18)

Último

Último (9)

Singapore CTT National Values Assessment Results Aug 2012