The document discusses the future of icons on the web and their importance. It touches on how icons can help with location, recognition, memorability and visual appeal. The document also mentions the importance of user testing and A/B testing icons. It debates good and bad practices for icons and questions where icons may go next, noting there are no standards currently.

1. THE FUTURE
OF ICONS @phildelalande

4. ”ICONS
ROCK”
the web

21. The Wild Wild Web

22. that TV ad for a car
”THE FUTURE
IS NOW”

25. Location / Findability
Recognition
Memorability
Visual appeal
A/B Testing
USER TESTING

26. and bad practice is “very very bad”
Donald
”GOOD
PRACTICE IS
GOOD”

27. Sign language

32. OF
RELEVANCEand healthy debates

35. A

36. WHERE TO
NEXT?

37. NO UI

39. STANDARDS

41. @phildelalande