Keynote presentation @ AppAcademy #6 Oslo in collaboration with Silicon Vikings - Global Trends; Apps, Mobile, Social & Big Data. The age of the mobile "Tidal Wave"

1. AppAcademy #6
June 19, 2013
Global Trends
Apps, Mobile, Social, & Big Data
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2. Mobile "Tidal Wave"
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3. Mobile "Tidal Wave"
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"The single most important top-level
trend is the shift to mobile"
Max Levchin
PayPal

4. What is "Mobile"
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● Mobile phones
● Tablets
● Wearable tech
● Automotive
● Industrial internet
● Internet of things

5. Changing consumer patterns
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Consumer trust in source of advertisement
*source: Nielsen Global Trust in Advertising Survey
Online consumer
reviews
70% 92%
Recommendations from
friends & family
Paid TV, magazine, &
newspaper ads
47%33%
Paid online, social
media ads

6. Game Changer
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How is the mobile "Tidal Wave"
driving global trends?

7. Gartner's Hype cycle
Zebra Studios AS ©2013http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp
Source: Gartner
TECHNOLOGY
TRIGGER
TROUGH OF
DISILLUSIONMENT
SLOPE OF
ENLIGHTENMENT
PLATEAU OF
PRODUCTIVITY
PEAK OF
INFLATED
EXPECTATIONS
VISIBILITY
MATURITY

8. Hype cycle: Apps
Zebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315
Speech-to-
Speech
Translation
Gamificatio
n
HTML5
App
Stores

9. Global Trends: Apps
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● At peak of inflated expectations
● Business models are innovating or dying
● Utilizing new trends for innovation

10. Social
Analytics
Hype cycle: Social
Zebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315
Activity
Streams
Cloud
Computing

11. Global Trends: Social
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● Has entered trough of disillusionment
● Consolidation of major players
● Niche & specialization innovation

12. Hype cycle: Big Data
Zebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315
Internet of
Things
Complex
Event
Processing
Big Data

13. Global Trends: Big Data
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● Not yet entered peak of inflated expectations
● Healthy amount of capital investment
● Fighting technology standards & protocols
● Exponential growth of data requires advancement in
storage and processing

14. Zebra Studios AS ©2013
Global Trend drivers
Mobile
Eclipsing PC internet11
Data
Exponential growth
22
Consumers
Changing behavior
33

15. Mobile "Tidal Wave"
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16. Global Trends
Apps, Mobile, Social, & Big Data
Phillip Grønvold
E: phillip@zebrastudios.net
T: @zebra_studios
Zebra Studios AS ©2013