Schizophrenia has been called the “sublime object of psychiatry” (Woods, 2011). We may discern three eras in this history * Classification era: Emil Kraepelin (1893), Eugen Bleuler (1908), Karl Jaspers (1913), Kurt Schneider (1939). * Social context era: Norman Cameron, Gregory Bateson, R D Laing, Silvano Arieti * Family studies era: Mara Selvini Palazzoli’s “Road map to Schizo-land” (Di Nicola, 1984) * A new era is emerging with the Social Determinants of Health (CSDH).