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2012 CSAE Summer Summit Presentation

This is my presentation that I made at CSAE's 7th Annual Summer Summit – Light the Flame of Success in July 2012.

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2012 CSAE Summer Summit Presentation

  1. 1. Strategies for Creating & Enhancing a Networking Culture within Your Organization Paula Hope – Helping Professionals Create Referrals for Life
  2. 2. Agenda Value of Networking Networking Value at Your Organization 10 Strategies – Enhancing the Value “Quality Over Quantity” Where Are The Holes? Create A Plan Insights
  3. 3. There’s “networking”…
  4. 4. There’s doing business together
  5. 5. Then there’s having fun together
  6. 6. And then there are special memories…
  7. 7. Then there’s supporting one another…
  8. 8. Creating trust…
  9. 9. Trust – the Ultimate (Social) Capital
  10. 10. Referral Marketing – DefinitionsWhat is a Referral?A business opportunity initiated bya third party – a transfer of trust.
  11. 11. 10 STRATEGIES FOR CREATING &ENHANCING A NETWORKINGCULTURE
  12. 12. 1. Renewed Focus on Networking
  13. 13. 2. Embrace True Value of Networking at Leadership Level
  14. 14. 3. Identify The True Value of Networking at Your Organization
  15. 15. 4. Event Planning
  16. 16. 5. Networking Education & Exercises
  17. 17. 6. Introductions at Every Event
  18. 18. 7. Model Connecting
  19. 19. 8. Leadership Selection
  20. 20. 9. Emphasize Quality Over Quantity
  21. 21. 10.Create A Plan for Enhancing the Networking Value
  22. 22. Quality over Quantity VLeads C1Reactive Referrals C2Proactive Referrals P
  23. 23. Strategy #1 ~Have a Clear Message
  24. 24. Strategy #2 ~Choose your Networks Wisely
  25. 25. Strategy #3 ~ Embrace (and Implement!)10 Effective Networking Strategies
  26. 26. Strategy #4 ~ Identify Who Can ReallyHelp You in Your Network
  27. 27. Strategy #5 ~Focus on Deepening Relationships with Your Big 10
  28. 28. Strategy #6 ~Have an Ask
  29. 29. Strategy #7 ~Have a Referral Marketing Plan
  30. 30. Strategy #8 ~Have a Program for Keeping Yourself Accountable
  31. 31. Thank You! Paula Hope Referral Institute – Peel-Halton (905) 483-0355 paula@referralinstituteph.ca PAULA’S ASK: Please complete the TELL ME MORE sheet  Introductions to Association Executives/ Team Leaders who want to create or enhance networking value to their organization Speaking Engagements at your Association

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