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Accountable Care Organizations and the Medicare Shared Savings Program

Population Health Management, Enabled by
Information Technology, Will Be Critical To
Success
Contents
The Challenge
The Patient Protection and Affordable Care Act (PPACA)
of 2010 focuses mainly on regulating health insurance and
expanding coverage. But the legislation also addresses the
role of the healthcare delivery system in health spending
growth.


Pages 4-5
The ACO Environment


Page 6-7
Group Practice Demonstration
Population Health Management


Page 8-9
Importance of Technology
Automation Tools


Page 10
Conclusions
The Challenge: The Patient Protection and Affordable Care Act
(PPACA) of 2010 focuses mainly on regulating health insurance and
expanding coverage. But the legislation also addresses the role of the
healthcare delivery system in health spending growth.


In this area, the law’s major thrust is to change how providers are paid. Among the approaches
that Congress authorized the government to test is one that involves “accountable care
organizations” (ACOs), which are healthcare provider groups that are designed to be accountable
for the cost and quality of care.
Specifically, the PPACA authorizes the Centers for Medicare and Medicaid Services (CMS) to
launch a shared-savings program with ACOs in 2012. Under this approach, an ACO that meets
specified quality goals will be able to split with CMS any savings that surpass a minimum level.1
CMS has not yet spelled out the details of this program or defined exactly what an ACO is. But the
agency has said that, to qualify for the shared-savings program, an ACO must consist of providers
and suppliers that “work together to manage and coordinate care for Medicare fee-for-service
beneficiaries.” Among the organizations that might qualify are large group practices, independent
practice associations (IPAs), physician-hospital organizations (PHOs), and integrated delivery
systems.2
This shared-savings program, which is not a pilot, potentially affects all patients covered by
traditional Medicare. As a result, the ACO provision has generated strong interest among group
practices and healthcare organizations. The ACO initiatives of a few commercial insurers are also
attracting national attention. Some of the latter involve financial risk,3 and others are limited to
gain-sharing.4 But, due to its sheer size, the Medicare ACO program is getting the lion’s share of
interest.




1. Kaiser Family Foundation, “Summary of New Health Reform Law,” accessed at http://www.kff.org/healthreform/upload/8061.pdf.
2. Patient Protection and Affordable Care Act, H.R. 3590, Sec. 3022 (Medicare Shared Savings Program), accessed at http://thomas.loc.gov/cgi-bin/query/F?c111:7:./
temp/~c111i29jl6:e893478.
3. Blue Shield of California press release, “Blue Shield of California, Catholic Healthcare West & Hill Physicians Medical Group to Pilot Innovative New Care Model for CalPERS,” April 22,
2009.
4. HealthCare Partners press release, “HealthCare Partners, Monarch, and Anthem Blue Cross Chosen For Innovative National Healthcare Program,” Ma y 25, 2010.

PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com                                                            ©2011 Phytel All rights reserved. 3
The ACO concept dovetails with other new reimbursement methods that payers are piloting,
including payment bundling and patient-centered medical homes. Further down the road, it’s
likely that shared savings will transition to some type of payment bundling and, eventually, global
capitation (a fixed payment for all care provided to each patient). But right now, the government
and private insurers are proceeding with caution, because they know that the vast majority of
providers are not ready to assume that much financial risk. Moreover, there are questions about
how much limitation on provider choice the public is willing to accept.
Whichever direction the reimbursement changes take, they will require providers to do population
health management (PHM). In the case of ACOs, the reasons are transparent: These organizations
must manage the full spectrum of care and must be accountable for a defined patient population.5
Unless an ACO is capable of tracking the health status of and the care provided to every one of its

patients, it is unlikely to produce significant savings or meet the quality benchmarks of CMS. And
when organizations take on financial risk, it is absolutely essential for them to learn how to prevent
illness and manage care as well as possible. The more risk that providers assume, the better they
have to be at managing their populations’ health.



The ACO Environment
While experts have been discussing ACOs since 2006,6 relatively few organizations across the
country have partnered with health plans to implement the concept so far. One reason is that
most insurance companies, especially in the eastern half of the U.S., are reluctant to offer global
capitation contracts. Also, gain-sharing between hospitals and physicians is still fairly uncommon,
having only recently emerged from a regulatory deep freeze.7 In addition, health policy expert Jeff
Goldsmith points out,8 hospitals and independent physicians have moved further apart in recent
years as medical and surgical specialists have pulled more services out of the hospital into their
offices, imaging centers, and ambulatory surgery centers.
But other trends are moving in the opposite direction. Hospitals are employing more and more
physicians, including specialists.9 They are doing so partly for competitive reasons and partly
because they believe that they will need to have physicians’ cooperation when reimbursement
methods change. The Federal Trade Commission, meanwhile, has given a handful of IPAs and
PHOs approval to negotiate insurance contracts because they are clinically integrated and are
therefore able to improve the quality of care.10 Many healthcare systems are moving toward clinical




5. Jordan T. Cohen, “A Guide to Accountable Care Organizations, And Their Role in The Senate’s Health Reform Bill,” Health Reform Watch, March 11, 2010, accessed at http://www.
healthreformwatch.com/2010/03/11/a-guide-to-accountable-care-organizations-and-their-role-in-the-senates-health-reform-bill/.
6. Ibid.
7. Ken Terry, “Gainsharing Is Becoming More Respectable,” BNET Healthcare, July 28, 2009, accessed at http://industry.bnet.com/healthcare/1000908/gainsharing-is-becoming-more-
respectable/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bnet%2Fhealthcare+%28BNET+Industries+-+Healthcare+Insights%29.
8. Jeff Goldsmith, “The Accountable Care Organization: Not Ready For Prime Time,” Health Affairs Blog, August 17, 2009, accessed at http://healthaffairs.org/blog/2009/08/17/the-
accountable-care-organization-not-ready-for-prime-time/.
9. Ken Terry, “Physician Alignment,” Hospitals & Health Networks, September 2009, accessed at http://www.hhnmag.com/hhnmag_app/jsp/articledisplay.jsp?dcrpath=HHNMAG/Article/
data/09SEP2009/0909HHN_CoverStory_Alignment&domain=HHNMAG.
10. Gregg Blesch, “FTC Offers Clearer Guidance on Clinical Integration Agreements,” Modern Physician.com, April 27, 2009, accessed at http://www.modernphysician.com/apps/pbcs.dll/
article?AID=/20090427/MODERNPHYSICIAN/304199990#.

PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com                                                         ©2011 Phytel All rights reserved. 4
integration with their physicians, whether or                 and Blue Shield of California.14 Monarch is                      settings, it must secure the cooperation of
not the latter are employed. And the spread                   engaged in a different kind of ACO pilot with                    one or more hospitals. So, while physician
of healthcare information technology is                       Anthem Blue Cross and Healthcare Partners,                       organizations and hospitals would both prefer
expected to accelerate this process.11                        a multistate physician group and IPA based                       to be in charge, they will have to learn how to
Currently, the biggest ACO experiment in the                  in Los Angeles.15 Unlike the Blue Shield                         work together.
country is the “alternative quality contract”                 experiment, which involves the California Public                 Some experts doubt that a shared savings
of Massachusetts Blue Cross and Blue                          Employees Retirement System (CalPERs) and                        program that offers only rewards without risk
Shield.12 This is actually a global capitation                is focused on reducing HMO costs by sharing                      will get physicians’ attention and motivate
agreement with two features that differentiate                financial risk, the Anthem-Monarch-Healthcare                    them to change how they practice. They also
it from the old HMO risk contracts: First,                    Partners pilot focuses on PPO members and                        wonder how patients will react to the idea of
participants can qualify for graduated quality                shared savings. The participants hope that, by                   having a personal physician coordinate all of
incentives, and second, the insurer pledges                   applying managed-care techniques in a fee-                       their care, when the patients are used to going
not to reduce their budgets in future years.                  for-service setting, they can reduce costs and                   to any physician they want to see. These
In return, the contract holders promise to                    improve quality. In this respect, their approach                 observers view the Medicare approach as a
gradually cut cost growth to the rate of                      is very similar to that of Medicare.                             first step toward partial or full capitation of
inflation.                                                    The Anthem pilot is one of several being                         healthcare organizations.18
Nine organizations currently participate in                   conducted across the country under the
the Blues’ alternative quality contract. They                 aegis of the Engelberg Center for Health
range in size from the six-hospital Caritas                   Care Reform at the Brookings Institution and
Christi chain in Boston to the physician-                     the Dartmouth Institute for Health Policy and
hospital organization of Lowell General                       Clinical Practice. The leaders of those research
Hospital in Lowell, Mass. The PHO includes                    organizations—Mark McClellan, M.D., and
numerous small physician practices that                       Elliott Fisher, M.D., respectively—are among
are in the tttprocess of clinical integration.                the founders of the ACO movement. They
                                                              have formed the Brookings-Dartmouth ACO
They managed to do well in the first year
of the contract by hitting quality goals and
                                                              Learning Network to promote the concept to
                                                                                                                                      The participants hope
                                                              healthcare organizations.16
garnering incentives from the Blues.13
                                                              Some observers question whether ACOs can                                that, by applying
Other IPAs and PHOs that are gearing
up to become ACOs include the Greater
                                                              succeed in most areas unless hospitals take
                                                              the lead in organizing them. Yet there is nothing
                                                                                                                                      managed-care
Rochester (NY) IPA, Advocate Health Care in                   in the CMS regulations that requires hospitals                          techniques in a fee-
Chicago, Brown & Toland in San Francisco,                     to lead or even be a direct participant in ACOs.
Hill Physicians in San Ramon, Calif., and                     The only requirements are that ACOs include                             for-service setting,
Monarch Healthcare in Orange County,
Calif. Hill is participating in a three-way
                                                              primary-care physicians and serve at least
                                                              5,000 Medicare patients each.17 But because
                                                                                                                                      they can reduce costs
pilot involving Catholic Healthcare West                      an ACO must coordinate care across all care                             and improve quality.
11. “Online Connectivity: Linking Providers and Patients to Create a Community of Care,” Patient Safety & Quality Healthcare, January/February 2010, accessed at http://www.psqh.com/
januaryfebruary-2010/391-online-connectivity.html.
12. Terry, “Global Capitation—It’s Back,” Physicians Practice, April 2009, accessed at http://www.physicianspractice.com/index/fuseaction/articles.details/articleID/1313.htm. 13. Medscape
article TKTK.
14. Blue Shield of California press release, op. cit.
15. HealthCare Partners press release, op. cit.
16. Brookings-Dartmouth ACO Learning Network, home page at https://xteam.brookings.edu/bdacoln/Pages/home.aspx.
17. H.R. 3590, op. cit.
18. Berkeley Center on Health, Economic, & Family Security, “Implementing Accountable Care Organizations,” Executive Summary, accessed at http://www.law.berkeley.edu/files/chefs/
Implementing_ACOs_May_2010.pdf.

PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com                                                         ©2011 Phytel All rights reserved. 5
Group Practice Demonstration                                     $13.8 million. In the third year, five groups                    and difficulty in persuading patients to
                                                                 netted a combined $25.3 million.21                               use their primary care physician as a care
These are valid points, but the history of
                                                                 Each participant used different techniques to                    coordinator.22
Medicare’s Physician Group Practice (PGP)
demonstration19—an important precursor of                        improve care and reduce costs. For example,                      Despite these issues, TEC plans to qualify
the shared-savings program--offers some                          the Dartmouth-Hitchcock Clinic in Bedford,                       as an ACO for Medicare’s shared-savings
reasons to hope that large provider groups                       N.H., focused on the use of electronic                           program in 2012. The group’s leaders believe
will be able to use CMS’ shared- savings                         registries and patient education, while the                      that budgeting is the future of healthcare
approach in constructive ways.                                   Everett Clinic concentrated on improving                         and that ACOs could be a key driver of that
                                                                 primary care and radiology services, as                          transition.
The PGP pilot, which involved 10 large
                                                                 well as the handoffs between inpatient
groups and healthcare systems, began
                                                                 and outpatient care settings. But all of the
in 2005 and ended in March 2010. CMS
                                                                 participants, in their own ways, were trying
paid the participants up to 80 percent
                                                                 to upgrade their ability to manage population
of Medicare’s savings from inpatient and
                                                                 health.
outpatient care in excess of 2 percent of
historical costs. Half of the bonuses were                       The Everett Clinic (TEC), a large
based on efficiency, and the other half came                     multispecialty group in Washington State,
from meeting quality targets.                                    netted some of the shared savings in the
                                                                 second year of the pilot, but not in the third.



TEC plans to qualify as an ACO for Medicare’s shared-savings program in
2012. The group’s leaders believe that budgeting is the future of healthcare and
that ACOs could be a key driver of that transition.

(CMS has not yet released details of how it                      (No data is available yet on the fourth and
will share savings in its ACO program. But,                      fifth years.) TEC successfully reduced the
in formulating its reform legislation in 2009,                   cost of imaging services and improved its
the Senate Finance Committee proposed                            understanding of how to manage high-cost
that Medicare split the savings 50-50 with                       subpopulations who need complex care. But
ACOs.20)                                                         the clinic also encountered some significant
By the end of the second year of the PGP                         obstacles, including difficulty in correlating
pilot, all of the groups hit most of the quality                 health risk scores with cost-effectiveness; the
benchmarks for three chronic conditions.                         retrospective nature of the model; problems
Four of the participants earned a total of                       in getting non-TEC providers to cooperate;




19. CMS press release, “Medicare Physician Group Practice Demonstration: Physician Groups Continue to Improve Quality and Generate Savings Under Medicare Physician Pay for
Performance Demonstration,” August 2009.
20. Bill Asyltene, Paul DeMuro, et al., “Accountable Care Organizations – Physician Hospital Integration,” The Health Lawyer, August 2009, 3.
21. CMS press release, op. cit.
22. Harold Dash, MD, “The Everett Clinic’s Journey to an Accountable Care Organization,” slide presentation, presentation, AMGA Northwest Regional Meeting, June 4, 2010.



PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com                                                         ©2011 Phytel All rights reserved. 6
ACOs will have to stress non-visit care and disease management, including
home monitoring of the sickest patients. They will have to build care teams that
are capable of tracking patients’ health status and ensuring that they receive
recommended care.

Population Health Management
U.S. healthcare costs much more per capita than the systems of other advanced countries
but does not deliver better results.23 The reasons are well known: The U.S. has a fragmented,
chaotic care delivery system; healthcare providers are incentivized to provide high service
volume rather than high-quality care; we have too few primary-care physicians and too many
specialists; and our system is provider-centered rather than patient-centered.24
To turn this bloated healthcare system around, policy makers and health policy experts are
focusing on population health management—a key goal of ACOs. PHM has been defined as
a healthcare approach that emphasizes “the health outcomes of individuals in a group and
the distribution of outcomes in that group.” It addresses not only longitudinal care across the
continuum of care, but also personal health behavior that may contribute to the evolution or
exacerbation of diseases.25
Among the key characteristics of health organizations that conduct PHM are an organized
system of care; the use of multidisciplinary care teams; coordination across care settings;
enhanced access to primary care; centralized resource planning; continuous care, both in and
outside of office visits; patient self-management education; a focus on health behavior and
lifestyle changes; the use of interoperable electronic health records; and the use of registries and
other tools essential to the automation of PHM.26

Today, the main practitioners of PHM are group-model HMOs like Kaiser Permanente and
Group Health Cooperative of Puget Sound; large integrated delivery systems like Intermountain
Healthcare, Geisinger Clinic, and the Henry Ford Health System; and the Veterans Affairs Health
System and the Military Health System.27 But if ACOs gain traction, they could help spread
population health management to many other providers.
Whether the financial incentive is shared savings or global budgets, ACOs have a strong motive
to maintain health, prevent disease, and control chronic conditions so that they don’t lead to ER
visits and hospitalizations. To achieve these goals, ACOs will have to stress non-visit care and
disease management, including home monitoring of the sickest patients. They will have to build
care teams that are capable of tracking patients’ health status and ensuring that they receive
recommended care. And they will have to incentivize providers to work with patients to improve
their health behavior and their compliance with care plans.
ACOs share many of these objectives with patient-centered medical homes, the subject of a
future white paper. For example, a physician whose practice serves as a medical home must
coordinate care, improve patient self-management skills, track the services provided to patients,
and maintain contact with patients between visits. Medical homes are also expected to use
electronic tools such as EHRs and registries.28 The primary-care practices that serve as medical


23. The Commonwealth Fund, “Mirror, Mirror On The Wall: How The Performance of The U.S. Health Care System Compares Internationally, 2010 Update,” accessed at http://www.
commonwealthfund.org/Content/Publications/Fund-Reports/2010/Jun/Mirror-Mirror-Update.aspx.
24. Institute of Medicine, Crossing The Quality Chasm. Washington, DC: National Academy Press, 2001.
25. David M. Lawrence, “How to Forge a High-Tech Marriage Between Primary Care and Population Health,” Health Affairs, May 2010, 1004-1009.
26. David M. Lawrence, From Chaos to Care: The Promise of Team-Based Medicine. Cambridge, Mass.: Da Capo Press, 2003.
27. Donald M. Berwick, Thomas W. Nolan and John Whittington, “The Triple Aim: Care, Health and Cost,” Health Affairs, May/June 2008, 759-769.
28. AAFP, AAP, ACP, AOA, “Joint Principles of the Patient-Centered Medical Home,” February 2007, accessed at http://www.pcpcc.net/content/joint-principles-patient-centered-medical-
home.

PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com                                                         ©2011 Phytel All rights reserved. 7
homes are generally much smaller than ACOs                        physicians and 10 percent of hospitals have
and may lack the ability to induce specialists                    even basic EHRs,30 adoption is beginning to
and hospitals to cooperate with them.29                           accelerate, partly as a result of the HITECH
Nevertheless, a practice that qualifies as a                      provisions of the American Recovery and
medical home has gone a long way toward                           Reinvestment Act (ARRA) of 2009. Under this
being able to function within an ACO.                             law, eligible professionals who demonstrate
An effective ACO must not only take excellent                     “meaningful” use of qualified EHRs may receive
care of patients who present for care, but                        government subsidies of up to $44,000 from
must also try to monitor and stay in contact                      Medicare or $64,000 from Medicaid over five
with people who do not have contact, or                           years.31
rarely have contact, with healthcare providers.                   As the amount of digitized health information
The importance of communicating with                              increases, however, most EHRs are still
this segment of the population is profound,                       incapable of exchanging data; even interfaces
because it includes many individuals who will                     with labs and hospitals remain problematic,
become sick and need acute or chronic care                        mainly for financial reasons. The government
at some point in time. Therefore, an ACO that                     is funding health information exchanges
proactively addresses the health needs of this                    (HIEs) through the states, but these are still
cohort will be able to control costs better than                  in their infancy. To achieve clinical integration,
one that doesn’t.                                                 ACOs will have to form seamless electronic
                                                                  networks; consequently, we can expect these
Importance of Technology                                          organizations to create or further develop local
To be successful, an ACO must be clinically                       HIEs that will enable data exchange between
integrated, which means that physicians                           disparate EHRs.
and other providers must communicate and
exchange key clinical information. Up to now,
this has been very difficult, because most
clinical data is locked up in paper files that are
inaccessible to providers outside of a particular
hospital or practice. Even the delivery of lab                    Electronic health records (EHRs) are crucial
results is still done mostly by fax, courier or
mail.
                                                                  to clinical integration. Not only can they
Electronic health records (EHRs) are crucial                      make it easier for caregivers to document
to clinical integration. Not only can they make
it easier for caregivers to document and
                                                                  and retrieve patient data, but they also hold
retrieve patient data, but they also hold the                     the key to health information exchange with
key to health information exchange with other
providers. Although only about 20 percent of                      other providers.


29. Paul A. Nutting, MD, MSPH, William L. Miller, MD, MA, Benjamin F. Crabtree, PhD, Carlos Roberto Jaen, MD, PhD, Elizabeth E. Stewart, PhD and Kurt C. Stange, MD, PhD, “Initial
Lessons From the First National Demonstration Project on Practice Transformation to a Patient-Centered Medical Home.” Annals of Family Medicine 7: 254-260 (2009).
30. Katherine Sebelius, Secretary of Health and Human Services, provided this estimate at a July 13, 2010 press conference to announce the final rules on meaningful use of EHRs.
31. Terry, “The EHR Stimulus: A Complete Primer,” Physicians Practice, July/August 2009, accessed at http://www.physicianspractice.com/index/fuseaction/articles.details/articleID/1343.
htm.

PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com                                                         ©2011 Phytel All rights reserved. 8
Automated PHM tools ensure that the routine, repetitive work of managing
population health is done in the background, freeing up doctors and nurses to
do the work that only they can do.

Automation Tools                                             macro level. A sophisticated rules engine
                                                             can integrate disparate types of data with
EHRs, however, have some drawbacks
                                                             evidence-based guidelines, generating
as tools for performing population health
                                                             reports that provide many different views
management. They are not designed for
                                                             of the information. For example, the entire
tracking populations, providing actionable
                                                             patient population could be filtered by payer,
reports on care gaps, or sending alerts to
                                                             activity center, provider, health condition, and
patients.32 ACOs will need not only EHRs,
                                                             care gaps. The same filters could be applied
but also supplemental technologies that
                                                             to all patients with a particular condition to
automate the work of monitoring, educating
                                                             find out where the ACO needs to improve its
and maintaining contact with the patient
                                                             care for that disease.
population.
                                                             ACO management could also use this
These tools, which should be used
                                                             type of information to pinpoint where the
in conjunction with EHRs, include
                                                             coordination of care is breaking down. For
electronic registries; multiple outreach and
                                                             example, if an unusual number of patients
communications methods; software that can
                                                             with a particular condition were being
stratify a population by health status; and
                                                             readmitted to the hospital, that might indicate
health risk assessment programs that trigger
                                                             a problem with outpatient follow-up.
alerts and provide educational materials to
patients. Automated PHM tools ensure that the                Another important determinant of population
routine, repetitive work of managing population              health is the degree to which patients are
health is done in the background, freeing up                 coached on improving their health behavior.
doctors and nurses to do the work that only                  Automation tools can also help in this area.
they can do.                                                 For example, when a patient fills out a health
                                                             risk assessment online or in a practice
For example, registries can be programmed to
                                                             computer kiosk, that patient can receive
generate reports on the care gaps of patients
                                                             educational materials tailored to his or her
for care coordinators and care managers
                                                             condition and can be directed to appropriate
in practices. The care managers can use
                                                             self-help programs for, say, smoking
the information to prepare care teams for
                                                             cessation or losing weight.
patient visits and to ensure that patients are
receiving recommended services across the
continuum of care. By automating patient
communications, registries combined with
outreach tools also make it easy to send alerts
to every patient who needs to be seen for
follow-up.
These supplemental technologies can also aid
ACOs in managing population health at the




32. Rushika Fernandopulle and Neil Patel, “How The Electronic Health Record Did Not Measure Up To The Demands of Our Medical Home Practice,” Health Affairs, April 2010, 622-628.

PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com                                                     ©2011 Phytel All rights reserved. 9
Largely because of the reform law’s authorization of a Medicare
shared-savings program, accountable care organizations (ACOs) are
generating excitement among healthcare providers.




Conclusion
Largely because of the reform law’s authorization of a Medicare shared-savings program, accountable care organizations
(ACOs) are generating excitement among healthcare providers. If ACOs become widespread, they could become a powerful
force for establishing population health management as the primary approach to quality improvement and cost containment in
the U.S.
To do PHM properly, ACOs must use a range of information technologies. These include not only electronic health records, but
also supplemental technologies that automate the routine work of tracking, educating, and communicating with patients. These
tools will make it possible to do PHM comprehensively and cost-effectively, allowing ACO members to benefit economically
from shared-savings, bundled-payment and global capitation programs.
Many healthcare organizations will try to become ACOs if the financial opportunity is sufficient. But only the ACOs that achieve
clinical integration and learn how to do population health management will succeed. Therefore, information technologies,
including automation tools, are essential components of ACO success.


About the Author
Richard Hodach, MD Chief Medical Officer

Dr. Richard Hodach is the Chief Medical Officer of Phytel. Dr. Hodach has long been recognized as an advocate of integrating
IT with the practice of medicine. Before joining Phytel, Dr. Hodach, a board-certified neurologist, was the senior vice president,
chief medical officer at Matria Healthcare, where he provided strategic direction and clinical expertise in the development of
evidence-based, patient-centric population health products. He also has served as medical director and vice president of
Medical Affairs at Accordant, where he developed the medical concept and structure of Accordant’s patient-centric website
and converted disease management programs into web-enabled disease management tools. He co-founded MED.I.A. (Media
Interactive Applications), a company that designed, developed and produced medical interactive educational materials to be
used by patients in their doctor’s office. Dr. Hodach has a PhD in Pathology and an MD with Board Certification in Neurology
and Electrodiagnosis, as well as a Master’s Degree in Public Health.




PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com                             ©2011 Phytel All rights reserved. 10

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Accountable Care Organizations and The Medicare Shared Savings Program

  • 1. PHYTEL | WHITEPAPER Accountable Care Organizations and the Medicare Shared Savings Program Population Health Management, Enabled by Information Technology, Will Be Critical To Success
  • 2. Contents The Challenge The Patient Protection and Affordable Care Act (PPACA) of 2010 focuses mainly on regulating health insurance and expanding coverage. But the legislation also addresses the role of the healthcare delivery system in health spending growth. Pages 4-5 The ACO Environment Page 6-7 Group Practice Demonstration Population Health Management Page 8-9 Importance of Technology Automation Tools Page 10 Conclusions
  • 3. The Challenge: The Patient Protection and Affordable Care Act (PPACA) of 2010 focuses mainly on regulating health insurance and expanding coverage. But the legislation also addresses the role of the healthcare delivery system in health spending growth. In this area, the law’s major thrust is to change how providers are paid. Among the approaches that Congress authorized the government to test is one that involves “accountable care organizations” (ACOs), which are healthcare provider groups that are designed to be accountable for the cost and quality of care. Specifically, the PPACA authorizes the Centers for Medicare and Medicaid Services (CMS) to launch a shared-savings program with ACOs in 2012. Under this approach, an ACO that meets specified quality goals will be able to split with CMS any savings that surpass a minimum level.1 CMS has not yet spelled out the details of this program or defined exactly what an ACO is. But the agency has said that, to qualify for the shared-savings program, an ACO must consist of providers and suppliers that “work together to manage and coordinate care for Medicare fee-for-service beneficiaries.” Among the organizations that might qualify are large group practices, independent practice associations (IPAs), physician-hospital organizations (PHOs), and integrated delivery systems.2 This shared-savings program, which is not a pilot, potentially affects all patients covered by traditional Medicare. As a result, the ACO provision has generated strong interest among group practices and healthcare organizations. The ACO initiatives of a few commercial insurers are also attracting national attention. Some of the latter involve financial risk,3 and others are limited to gain-sharing.4 But, due to its sheer size, the Medicare ACO program is getting the lion’s share of interest. 1. Kaiser Family Foundation, “Summary of New Health Reform Law,” accessed at http://www.kff.org/healthreform/upload/8061.pdf. 2. Patient Protection and Affordable Care Act, H.R. 3590, Sec. 3022 (Medicare Shared Savings Program), accessed at http://thomas.loc.gov/cgi-bin/query/F?c111:7:./ temp/~c111i29jl6:e893478. 3. Blue Shield of California press release, “Blue Shield of California, Catholic Healthcare West & Hill Physicians Medical Group to Pilot Innovative New Care Model for CalPERS,” April 22, 2009. 4. HealthCare Partners press release, “HealthCare Partners, Monarch, and Anthem Blue Cross Chosen For Innovative National Healthcare Program,” Ma y 25, 2010. PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com ©2011 Phytel All rights reserved. 3
  • 4. The ACO concept dovetails with other new reimbursement methods that payers are piloting, including payment bundling and patient-centered medical homes. Further down the road, it’s likely that shared savings will transition to some type of payment bundling and, eventually, global capitation (a fixed payment for all care provided to each patient). But right now, the government and private insurers are proceeding with caution, because they know that the vast majority of providers are not ready to assume that much financial risk. Moreover, there are questions about how much limitation on provider choice the public is willing to accept. Whichever direction the reimbursement changes take, they will require providers to do population health management (PHM). In the case of ACOs, the reasons are transparent: These organizations must manage the full spectrum of care and must be accountable for a defined patient population.5 Unless an ACO is capable of tracking the health status of and the care provided to every one of its patients, it is unlikely to produce significant savings or meet the quality benchmarks of CMS. And when organizations take on financial risk, it is absolutely essential for them to learn how to prevent illness and manage care as well as possible. The more risk that providers assume, the better they have to be at managing their populations’ health. The ACO Environment While experts have been discussing ACOs since 2006,6 relatively few organizations across the country have partnered with health plans to implement the concept so far. One reason is that most insurance companies, especially in the eastern half of the U.S., are reluctant to offer global capitation contracts. Also, gain-sharing between hospitals and physicians is still fairly uncommon, having only recently emerged from a regulatory deep freeze.7 In addition, health policy expert Jeff Goldsmith points out,8 hospitals and independent physicians have moved further apart in recent years as medical and surgical specialists have pulled more services out of the hospital into their offices, imaging centers, and ambulatory surgery centers. But other trends are moving in the opposite direction. Hospitals are employing more and more physicians, including specialists.9 They are doing so partly for competitive reasons and partly because they believe that they will need to have physicians’ cooperation when reimbursement methods change. The Federal Trade Commission, meanwhile, has given a handful of IPAs and PHOs approval to negotiate insurance contracts because they are clinically integrated and are therefore able to improve the quality of care.10 Many healthcare systems are moving toward clinical 5. Jordan T. Cohen, “A Guide to Accountable Care Organizations, And Their Role in The Senate’s Health Reform Bill,” Health Reform Watch, March 11, 2010, accessed at http://www. healthreformwatch.com/2010/03/11/a-guide-to-accountable-care-organizations-and-their-role-in-the-senates-health-reform-bill/. 6. Ibid. 7. Ken Terry, “Gainsharing Is Becoming More Respectable,” BNET Healthcare, July 28, 2009, accessed at http://industry.bnet.com/healthcare/1000908/gainsharing-is-becoming-more- respectable/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bnet%2Fhealthcare+%28BNET+Industries+-+Healthcare+Insights%29. 8. Jeff Goldsmith, “The Accountable Care Organization: Not Ready For Prime Time,” Health Affairs Blog, August 17, 2009, accessed at http://healthaffairs.org/blog/2009/08/17/the- accountable-care-organization-not-ready-for-prime-time/. 9. Ken Terry, “Physician Alignment,” Hospitals & Health Networks, September 2009, accessed at http://www.hhnmag.com/hhnmag_app/jsp/articledisplay.jsp?dcrpath=HHNMAG/Article/ data/09SEP2009/0909HHN_CoverStory_Alignment&domain=HHNMAG. 10. Gregg Blesch, “FTC Offers Clearer Guidance on Clinical Integration Agreements,” Modern Physician.com, April 27, 2009, accessed at http://www.modernphysician.com/apps/pbcs.dll/ article?AID=/20090427/MODERNPHYSICIAN/304199990#. PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com ©2011 Phytel All rights reserved. 4
  • 5. integration with their physicians, whether or and Blue Shield of California.14 Monarch is settings, it must secure the cooperation of not the latter are employed. And the spread engaged in a different kind of ACO pilot with one or more hospitals. So, while physician of healthcare information technology is Anthem Blue Cross and Healthcare Partners, organizations and hospitals would both prefer expected to accelerate this process.11 a multistate physician group and IPA based to be in charge, they will have to learn how to Currently, the biggest ACO experiment in the in Los Angeles.15 Unlike the Blue Shield work together. country is the “alternative quality contract” experiment, which involves the California Public Some experts doubt that a shared savings of Massachusetts Blue Cross and Blue Employees Retirement System (CalPERs) and program that offers only rewards without risk Shield.12 This is actually a global capitation is focused on reducing HMO costs by sharing will get physicians’ attention and motivate agreement with two features that differentiate financial risk, the Anthem-Monarch-Healthcare them to change how they practice. They also it from the old HMO risk contracts: First, Partners pilot focuses on PPO members and wonder how patients will react to the idea of participants can qualify for graduated quality shared savings. The participants hope that, by having a personal physician coordinate all of incentives, and second, the insurer pledges applying managed-care techniques in a fee- their care, when the patients are used to going not to reduce their budgets in future years. for-service setting, they can reduce costs and to any physician they want to see. These In return, the contract holders promise to improve quality. In this respect, their approach observers view the Medicare approach as a gradually cut cost growth to the rate of is very similar to that of Medicare. first step toward partial or full capitation of inflation. The Anthem pilot is one of several being healthcare organizations.18 Nine organizations currently participate in conducted across the country under the the Blues’ alternative quality contract. They aegis of the Engelberg Center for Health range in size from the six-hospital Caritas Care Reform at the Brookings Institution and Christi chain in Boston to the physician- the Dartmouth Institute for Health Policy and hospital organization of Lowell General Clinical Practice. The leaders of those research Hospital in Lowell, Mass. The PHO includes organizations—Mark McClellan, M.D., and numerous small physician practices that Elliott Fisher, M.D., respectively—are among are in the tttprocess of clinical integration. the founders of the ACO movement. They have formed the Brookings-Dartmouth ACO They managed to do well in the first year of the contract by hitting quality goals and Learning Network to promote the concept to The participants hope healthcare organizations.16 garnering incentives from the Blues.13 Some observers question whether ACOs can that, by applying Other IPAs and PHOs that are gearing up to become ACOs include the Greater succeed in most areas unless hospitals take the lead in organizing them. Yet there is nothing managed-care Rochester (NY) IPA, Advocate Health Care in in the CMS regulations that requires hospitals techniques in a fee- Chicago, Brown & Toland in San Francisco, to lead or even be a direct participant in ACOs. Hill Physicians in San Ramon, Calif., and The only requirements are that ACOs include for-service setting, Monarch Healthcare in Orange County, Calif. Hill is participating in a three-way primary-care physicians and serve at least 5,000 Medicare patients each.17 But because they can reduce costs pilot involving Catholic Healthcare West an ACO must coordinate care across all care and improve quality. 11. “Online Connectivity: Linking Providers and Patients to Create a Community of Care,” Patient Safety & Quality Healthcare, January/February 2010, accessed at http://www.psqh.com/ januaryfebruary-2010/391-online-connectivity.html. 12. Terry, “Global Capitation—It’s Back,” Physicians Practice, April 2009, accessed at http://www.physicianspractice.com/index/fuseaction/articles.details/articleID/1313.htm. 13. Medscape article TKTK. 14. Blue Shield of California press release, op. cit. 15. HealthCare Partners press release, op. cit. 16. Brookings-Dartmouth ACO Learning Network, home page at https://xteam.brookings.edu/bdacoln/Pages/home.aspx. 17. H.R. 3590, op. cit. 18. Berkeley Center on Health, Economic, & Family Security, “Implementing Accountable Care Organizations,” Executive Summary, accessed at http://www.law.berkeley.edu/files/chefs/ Implementing_ACOs_May_2010.pdf. PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com ©2011 Phytel All rights reserved. 5
  • 6. Group Practice Demonstration $13.8 million. In the third year, five groups and difficulty in persuading patients to netted a combined $25.3 million.21 use their primary care physician as a care These are valid points, but the history of Each participant used different techniques to coordinator.22 Medicare’s Physician Group Practice (PGP) demonstration19—an important precursor of improve care and reduce costs. For example, Despite these issues, TEC plans to qualify the shared-savings program--offers some the Dartmouth-Hitchcock Clinic in Bedford, as an ACO for Medicare’s shared-savings reasons to hope that large provider groups N.H., focused on the use of electronic program in 2012. The group’s leaders believe will be able to use CMS’ shared- savings registries and patient education, while the that budgeting is the future of healthcare approach in constructive ways. Everett Clinic concentrated on improving and that ACOs could be a key driver of that primary care and radiology services, as transition. The PGP pilot, which involved 10 large well as the handoffs between inpatient groups and healthcare systems, began and outpatient care settings. But all of the in 2005 and ended in March 2010. CMS participants, in their own ways, were trying paid the participants up to 80 percent to upgrade their ability to manage population of Medicare’s savings from inpatient and health. outpatient care in excess of 2 percent of historical costs. Half of the bonuses were The Everett Clinic (TEC), a large based on efficiency, and the other half came multispecialty group in Washington State, from meeting quality targets. netted some of the shared savings in the second year of the pilot, but not in the third. TEC plans to qualify as an ACO for Medicare’s shared-savings program in 2012. The group’s leaders believe that budgeting is the future of healthcare and that ACOs could be a key driver of that transition. (CMS has not yet released details of how it (No data is available yet on the fourth and will share savings in its ACO program. But, fifth years.) TEC successfully reduced the in formulating its reform legislation in 2009, cost of imaging services and improved its the Senate Finance Committee proposed understanding of how to manage high-cost that Medicare split the savings 50-50 with subpopulations who need complex care. But ACOs.20) the clinic also encountered some significant By the end of the second year of the PGP obstacles, including difficulty in correlating pilot, all of the groups hit most of the quality health risk scores with cost-effectiveness; the benchmarks for three chronic conditions. retrospective nature of the model; problems Four of the participants earned a total of in getting non-TEC providers to cooperate; 19. CMS press release, “Medicare Physician Group Practice Demonstration: Physician Groups Continue to Improve Quality and Generate Savings Under Medicare Physician Pay for Performance Demonstration,” August 2009. 20. Bill Asyltene, Paul DeMuro, et al., “Accountable Care Organizations – Physician Hospital Integration,” The Health Lawyer, August 2009, 3. 21. CMS press release, op. cit. 22. Harold Dash, MD, “The Everett Clinic’s Journey to an Accountable Care Organization,” slide presentation, presentation, AMGA Northwest Regional Meeting, June 4, 2010. PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com ©2011 Phytel All rights reserved. 6
  • 7. ACOs will have to stress non-visit care and disease management, including home monitoring of the sickest patients. They will have to build care teams that are capable of tracking patients’ health status and ensuring that they receive recommended care. Population Health Management U.S. healthcare costs much more per capita than the systems of other advanced countries but does not deliver better results.23 The reasons are well known: The U.S. has a fragmented, chaotic care delivery system; healthcare providers are incentivized to provide high service volume rather than high-quality care; we have too few primary-care physicians and too many specialists; and our system is provider-centered rather than patient-centered.24 To turn this bloated healthcare system around, policy makers and health policy experts are focusing on population health management—a key goal of ACOs. PHM has been defined as a healthcare approach that emphasizes “the health outcomes of individuals in a group and the distribution of outcomes in that group.” It addresses not only longitudinal care across the continuum of care, but also personal health behavior that may contribute to the evolution or exacerbation of diseases.25 Among the key characteristics of health organizations that conduct PHM are an organized system of care; the use of multidisciplinary care teams; coordination across care settings; enhanced access to primary care; centralized resource planning; continuous care, both in and outside of office visits; patient self-management education; a focus on health behavior and lifestyle changes; the use of interoperable electronic health records; and the use of registries and other tools essential to the automation of PHM.26 Today, the main practitioners of PHM are group-model HMOs like Kaiser Permanente and Group Health Cooperative of Puget Sound; large integrated delivery systems like Intermountain Healthcare, Geisinger Clinic, and the Henry Ford Health System; and the Veterans Affairs Health System and the Military Health System.27 But if ACOs gain traction, they could help spread population health management to many other providers. Whether the financial incentive is shared savings or global budgets, ACOs have a strong motive to maintain health, prevent disease, and control chronic conditions so that they don’t lead to ER visits and hospitalizations. To achieve these goals, ACOs will have to stress non-visit care and disease management, including home monitoring of the sickest patients. They will have to build care teams that are capable of tracking patients’ health status and ensuring that they receive recommended care. And they will have to incentivize providers to work with patients to improve their health behavior and their compliance with care plans. ACOs share many of these objectives with patient-centered medical homes, the subject of a future white paper. For example, a physician whose practice serves as a medical home must coordinate care, improve patient self-management skills, track the services provided to patients, and maintain contact with patients between visits. Medical homes are also expected to use electronic tools such as EHRs and registries.28 The primary-care practices that serve as medical 23. The Commonwealth Fund, “Mirror, Mirror On The Wall: How The Performance of The U.S. Health Care System Compares Internationally, 2010 Update,” accessed at http://www. commonwealthfund.org/Content/Publications/Fund-Reports/2010/Jun/Mirror-Mirror-Update.aspx. 24. Institute of Medicine, Crossing The Quality Chasm. Washington, DC: National Academy Press, 2001. 25. David M. Lawrence, “How to Forge a High-Tech Marriage Between Primary Care and Population Health,” Health Affairs, May 2010, 1004-1009. 26. David M. Lawrence, From Chaos to Care: The Promise of Team-Based Medicine. Cambridge, Mass.: Da Capo Press, 2003. 27. Donald M. Berwick, Thomas W. Nolan and John Whittington, “The Triple Aim: Care, Health and Cost,” Health Affairs, May/June 2008, 759-769. 28. AAFP, AAP, ACP, AOA, “Joint Principles of the Patient-Centered Medical Home,” February 2007, accessed at http://www.pcpcc.net/content/joint-principles-patient-centered-medical- home. PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com ©2011 Phytel All rights reserved. 7
  • 8. homes are generally much smaller than ACOs physicians and 10 percent of hospitals have and may lack the ability to induce specialists even basic EHRs,30 adoption is beginning to and hospitals to cooperate with them.29 accelerate, partly as a result of the HITECH Nevertheless, a practice that qualifies as a provisions of the American Recovery and medical home has gone a long way toward Reinvestment Act (ARRA) of 2009. Under this being able to function within an ACO. law, eligible professionals who demonstrate An effective ACO must not only take excellent “meaningful” use of qualified EHRs may receive care of patients who present for care, but government subsidies of up to $44,000 from must also try to monitor and stay in contact Medicare or $64,000 from Medicaid over five with people who do not have contact, or years.31 rarely have contact, with healthcare providers. As the amount of digitized health information The importance of communicating with increases, however, most EHRs are still this segment of the population is profound, incapable of exchanging data; even interfaces because it includes many individuals who will with labs and hospitals remain problematic, become sick and need acute or chronic care mainly for financial reasons. The government at some point in time. Therefore, an ACO that is funding health information exchanges proactively addresses the health needs of this (HIEs) through the states, but these are still cohort will be able to control costs better than in their infancy. To achieve clinical integration, one that doesn’t. ACOs will have to form seamless electronic networks; consequently, we can expect these Importance of Technology organizations to create or further develop local To be successful, an ACO must be clinically HIEs that will enable data exchange between integrated, which means that physicians disparate EHRs. and other providers must communicate and exchange key clinical information. Up to now, this has been very difficult, because most clinical data is locked up in paper files that are inaccessible to providers outside of a particular hospital or practice. Even the delivery of lab Electronic health records (EHRs) are crucial results is still done mostly by fax, courier or mail. to clinical integration. Not only can they Electronic health records (EHRs) are crucial make it easier for caregivers to document to clinical integration. Not only can they make it easier for caregivers to document and and retrieve patient data, but they also hold retrieve patient data, but they also hold the the key to health information exchange with key to health information exchange with other providers. Although only about 20 percent of other providers. 29. Paul A. Nutting, MD, MSPH, William L. Miller, MD, MA, Benjamin F. Crabtree, PhD, Carlos Roberto Jaen, MD, PhD, Elizabeth E. Stewart, PhD and Kurt C. Stange, MD, PhD, “Initial Lessons From the First National Demonstration Project on Practice Transformation to a Patient-Centered Medical Home.” Annals of Family Medicine 7: 254-260 (2009). 30. Katherine Sebelius, Secretary of Health and Human Services, provided this estimate at a July 13, 2010 press conference to announce the final rules on meaningful use of EHRs. 31. Terry, “The EHR Stimulus: A Complete Primer,” Physicians Practice, July/August 2009, accessed at http://www.physicianspractice.com/index/fuseaction/articles.details/articleID/1343. htm. PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com ©2011 Phytel All rights reserved. 8
  • 9. Automated PHM tools ensure that the routine, repetitive work of managing population health is done in the background, freeing up doctors and nurses to do the work that only they can do. Automation Tools macro level. A sophisticated rules engine can integrate disparate types of data with EHRs, however, have some drawbacks evidence-based guidelines, generating as tools for performing population health reports that provide many different views management. They are not designed for of the information. For example, the entire tracking populations, providing actionable patient population could be filtered by payer, reports on care gaps, or sending alerts to activity center, provider, health condition, and patients.32 ACOs will need not only EHRs, care gaps. The same filters could be applied but also supplemental technologies that to all patients with a particular condition to automate the work of monitoring, educating find out where the ACO needs to improve its and maintaining contact with the patient care for that disease. population. ACO management could also use this These tools, which should be used type of information to pinpoint where the in conjunction with EHRs, include coordination of care is breaking down. For electronic registries; multiple outreach and example, if an unusual number of patients communications methods; software that can with a particular condition were being stratify a population by health status; and readmitted to the hospital, that might indicate health risk assessment programs that trigger a problem with outpatient follow-up. alerts and provide educational materials to patients. Automated PHM tools ensure that the Another important determinant of population routine, repetitive work of managing population health is the degree to which patients are health is done in the background, freeing up coached on improving their health behavior. doctors and nurses to do the work that only Automation tools can also help in this area. they can do. For example, when a patient fills out a health risk assessment online or in a practice For example, registries can be programmed to computer kiosk, that patient can receive generate reports on the care gaps of patients educational materials tailored to his or her for care coordinators and care managers condition and can be directed to appropriate in practices. The care managers can use self-help programs for, say, smoking the information to prepare care teams for cessation or losing weight. patient visits and to ensure that patients are receiving recommended services across the continuum of care. By automating patient communications, registries combined with outreach tools also make it easy to send alerts to every patient who needs to be seen for follow-up. These supplemental technologies can also aid ACOs in managing population health at the 32. Rushika Fernandopulle and Neil Patel, “How The Electronic Health Record Did Not Measure Up To The Demands of Our Medical Home Practice,” Health Affairs, April 2010, 622-628. PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com ©2011 Phytel All rights reserved. 9
  • 10. Largely because of the reform law’s authorization of a Medicare shared-savings program, accountable care organizations (ACOs) are generating excitement among healthcare providers. Conclusion Largely because of the reform law’s authorization of a Medicare shared-savings program, accountable care organizations (ACOs) are generating excitement among healthcare providers. If ACOs become widespread, they could become a powerful force for establishing population health management as the primary approach to quality improvement and cost containment in the U.S. To do PHM properly, ACOs must use a range of information technologies. These include not only electronic health records, but also supplemental technologies that automate the routine work of tracking, educating, and communicating with patients. These tools will make it possible to do PHM comprehensively and cost-effectively, allowing ACO members to benefit economically from shared-savings, bundled-payment and global capitation programs. Many healthcare organizations will try to become ACOs if the financial opportunity is sufficient. But only the ACOs that achieve clinical integration and learn how to do population health management will succeed. Therefore, information technologies, including automation tools, are essential components of ACO success. About the Author Richard Hodach, MD Chief Medical Officer Dr. Richard Hodach is the Chief Medical Officer of Phytel. Dr. Hodach has long been recognized as an advocate of integrating IT with the practice of medicine. Before joining Phytel, Dr. Hodach, a board-certified neurologist, was the senior vice president, chief medical officer at Matria Healthcare, where he provided strategic direction and clinical expertise in the development of evidence-based, patient-centric population health products. He also has served as medical director and vice president of Medical Affairs at Accordant, where he developed the medical concept and structure of Accordant’s patient-centric website and converted disease management programs into web-enabled disease management tools. He co-founded MED.I.A. (Media Interactive Applications), a company that designed, developed and produced medical interactive educational materials to be used by patients in their doctor’s office. Dr. Hodach has a PhD in Pathology and an MD with Board Certification in Neurology and Electrodiagnosis, as well as a Master’s Degree in Public Health. PHYTEL | 11511 Luna Road | Suite 600 | Dallas, TX 75234 | Tel 800.559.3057 | phytel.com ©2011 Phytel All rights reserved. 10