10. When an individual leverages their personal brand,
community and influence to promote another brand,
product or business.
@Jessica_Orr @TheTomorrowLab
11. It is everywhere…
• Social Media
• TV
• Outdoor
• Events
• PR
• Content
@Jessica_Orr @TheTomorrowLab
21. The Content Creator
• Influencers are Content Creators
• They have Engaged Communities
• They have Invested Time & Effort…even Money!
• They have a Valuable Skill Set
• They are Creatives
@Jessica_Orr @TheTomorrowLab
22. The Content Creator
Unless your offering has of high commercial/monetary value, then yes
Influencers do deserve to get paid for their collaborations.
@Jessica_Orr @TheTomorrowLab
23. Hate the Brand
• Lack of understanding & awareness
• Brands want quick wins!
• Lack of time & resource
• LACK OF STRATEGY!
@Jessica_Orr @TheTomorrowLab
25. Top Tips
• Identify your target audience – Brands need to collaborate with influencers
who are going to resonate
• Do your research!
• Evaluate the influencer’s tone and content style – is it a fit?
• Tools (socialblade)
• Evaluate Engagement (how we do it)
• Tactical outreach
• Tell a story/colloaborate in a way that adds real value
@Jessica_Orr @TheTomorrowLab