1.
Raz*War
5 Years Later
Pierre De Nayer (Founder)

2.
One year earlier…
(Sept 2008)
Raz*War started in a kitchen…

3.
Raz*War Products & Packaging

4.
RazWar invented the
“Shaving as a Service” (SaaS)

5.
Back to the key
Question

6.
Can David beat Goliath? (Using Social
Media…)
56%
Raz*War
(% of statements
expressed with a positive
sentiment)
26%
BigRazCo
(% of statements
expressed with a positive
sentiment)

7.
Shaving Market:There was something to
do...

8.
Raz*War invented the idea of
online subscription to razor blades
Where we
RIGHT?

9.
[60% of the companies to be
quoted now, have senior
members having subscribed to
Raz*War (back in 2010)…]

10.
Dollar Shave Club:
20 Millions USD increase of
Capital
> 350 000 Customers

11.
Morning Glory
Increase of Capital:
10 Millions Euros

12.
King of Shave
Value: >50 Million Euros

13.
Harry’s
Increase of capital:
125 millions USD!!!

14.
Harry’s
3rd Increase of capital:
75 millions USD!!!

15.
Big Moustache
Increase of capital:
450 000 Euros

16.
Raz*War inspired
>100 companies in
the world!*
*Source: GrowthBridge Analysis

17.
What went
Wrong?

18.
5(+1) lessons
learnt

19.
Partnership is key!
Select your shareholders
Compose the right board
Don’t engage to much!
(Give no surety!)
Beware shareholder
agreement
(+1)select the right country 

20.
Where are we
now?

21.
Where are we now?
• A recognized brand!
• With profitable sales
• 7 shop interfaces replaced by one
• One ERP (Magento)
• One CRM (Actito )
• 5 markets and more (40 countries)

22.
What do I ask from you?
1. Buy our products 
(Use code BetaXmas on
RazWar.com to get 20% discount)
2. Raz*War needs new partners!

23.
Bccreativity.com
Join the revolution!
@razwar
Use code BetaXmas on
razwar.com to get a 20%
discount

24.
Thank You!
Pierre De Nayer
+32 478 554 667
Denap@citobi.eu
@pdenayer