PowerPoint document prepared for BetaGroup ICT Xmas meeting. (Tour& Taxis, Brussels, Dec 9, 2014)

1. Raz*War
5 Years Later
Pierre De Nayer (Founder)

3. One year earlier…
(Sept 2008)
Raz*War started in a kitchen…

4. Raz*War Products & Packaging

5. RazWar invented the
“Shaving as a Service” (SaaS)

6. Back to the key
Question

7. Can David beat Goliath? (Using Social
Media…)
56%
Raz*War
(% of statements
expressed with a positive
sentiment)
26%
BigRazCo
(% of statements
expressed with a positive
sentiment)

8. Shaving Market:There was something to
do...

9. Raz*War invented the idea of
online subscription to razor blades
Where we
RIGHT?

10. [60% of the companies to be
quoted now, have senior
members having subscribed to
Raz*War (back in 2010)…]

11. Dollar Shave Club:
20 Millions USD increase of
Capital
> 350 000 Customers

12. Morning Glory
Increase of Capital:
10 Millions Euros

13. King of Shave
Value: >50 Million Euros

14. Harry’s
Increase of capital:
125 millions USD!!!

15. Harry’s
3rd Increase of capital:
75 millions USD!!!

16. Big Moustache
Increase of capital:
450 000 Euros

17. Raz*War inspired
>100 companies in
the world!*
*Source: GrowthBridge Analysis

19. What went
Wrong?

20. 5(+1) lessons
learnt

21. Partnership is key!
Select your shareholders
Compose the right board
Don’t engage to much!
(Give no surety!)
Beware shareholder
agreement
(+1)select the right country 

22. Where are we
now?

23. Where are we now?
• A recognized brand!
• With profitable sales
• 7 shop interfaces replaced by one
• One ERP (Magento)
• One CRM (Actito )
• 5 markets and more (40 countries)

26. What do I ask from you?
1. Buy our products 
(Use code BetaXmas on
RazWar.com to get 20% discount)
2. Raz*War needs new partners!

27. Bccreativity.com
Join the revolution!
@razwar
Use code BetaXmas on
razwar.com to get a 20%
discount

28. Thank You!
Pierre De Nayer
+32 478 554 667
Denap@citobi.eu
@pdenayer