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Facebook iq-messaging-means-business-infographic-takeaways

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Mobile messaging is for more than just friends. People
are increasingly using the chat apps they’ve downloaded to
connect with businesses big and small, near and far. Discover
what’s driving people’s preference for messaging businesses
and how it can help you unlock powerful connections with
the people who matter to you most.

Publicado en: Datos y análisis
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Facebook iq-messaging-means-business-infographic-takeaways

  1. 1. Among people surveyed* 63% say their messaging with businesses has increased over the past two years Messaging businesses is on the rise Look who’s sending2 Compared to the average person who messages businesses 25% more likely to message Retailers Millennials are Sources and methodology: *Among people surveyed who currently message businesses “Businesses and organizations” defined as Pages on Facebook. 1. Facebook data, global, Jul 2016. 2. Facebook data, global, Apr–Sep 2016 (accessed Nov 2016). Source unless otherwise specified: “Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of 12,500 people ages 18+ who used a mobile messaging app in the past 30 days across AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, the UK, the US and VN), Mar 2016. The study included 1,000 respondents per market except for AE, TW, VN, where the sample size was 500. Data is on average across the 14 markets. When Conversation Leads to Commerce Mobile messaging is for more than just friends. People are increasingly using the chat apps they’ve downloaded to connect with businesses big and small, near and far. Discover what’s driving people’s preference for messaging businesses and how it can help you unlock powerful connections with the people who matter to you most. People say being able to chat with a business or retailer makes them feel Retailers to restaurants2 Messaging goes to market Messenger data reveals people’s global and growing interest in messaging businesses More than 1in2people say they are more likely to shop with a business they can message Retailers Professional Services 1 Local Events + Restaurants 54 NonprofitsMedia + Celebrities 3 2 With people messaging more than ever, there’s never been a better time to join the messaging movement—especially if you’re open to experimentation and eager to help shape the future of communication. BUILD SOMETHING BETTER Whether you want to resolve inquiries faster, help people make easier decisions or provide proactive reminders, learn how bots and automation can help you unlock the magic of messaging at scale. MAKE YOUR PRESENCE KNOWN Ensure it’s easy for people to find and connect with your business, and encourage the people who matter most to message and stay close to you. EXPRESS YOURSELF Bring your brand’s personality to life through language— including visual language. People on Messenger share over 9.5B photos every month and over 5M GIFs every day.1 Explore some recent learnings around creative strategy on Messenger. MEASURE WHAT MATTERS Want to know how often people are transferred from your bot to a human agent? Wondering how many people who’ve interacted with your bot make a purchase in your app? Use a growing set of analytics tools to measure bot-related business outcomes and make your most informed decisions. Convenience creates closeness People surveyed say messaging with businesses* People’s preferences are shifting Messaging makes commerce personal Messaging can make commerce happen Messaging throughout the journey As people pave a new path to purchase, growing numbers say messaging is their preferred way to communicate with a business* Types of businesses and organizations people message most What it means for marketers 3 2 4 1 56% would rather message than call customer service 61% like getting personalized messages from businesses 67% expect to message businesses even more over the next two years more likely than women to message Local Events + Restaurants more likely than men to message Professional Services 29% Men are 12% Women are More positive about the business The business cares about them More likely to trust the business 63% 59% 55% Asking a business a question Asking about store hours, location or inventory 35% 33% Making or confirming an appointment Making a purchase or placing an order 34% 33% Providing feedback about a business Sharing photos of a product 30% 39% Consideration Conversion Connection 1Bmessages with businesses and organizations1 Every month people exchange over 63% say being able to make payments with a messaging app matters 69% 68% makes it easy to stay up-to-dateis convenient

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