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SOCIAL NETWORK TOOLS

                   Facebook

                Blogs

                       Twitter

               YouTube

                   Websites

                Skype
Marketing your ministry
How to create an advert
 How to create a group
 How to create a page
Difference between groups
        and pages:
  In a group, you invite people
        and then they join
In a page anybody can look at
it, once they click like, they can
  receive updates on it in their
           News Feed.
MARKETING
YOUR
MINISTRY
WHAT IS YOUR FOCUS?

                                   Audience
                 Internal to the
                   Movement
                                   Activities
      Facebook
                                   Audience
                 External to the
                   Movement
                                   Activities
INTERNAL :: AUDIENCE

                                 Laborers


                   Audience      Donors
Internal to the
  Movement
                   Activities   Leadership
INTERNAL :: ACTIVITIES
                                              Vision


                                            Strategy


                                            Planning
                             Audience
           Internal to the
                                            Alignment
             Movement
                             Activities
                                             Prayer


                                           Discussions
                                                            Email
                                          Best Practices
                                                            Skype
                                           Directories
                                                           Facebook


                                                            Twitter
EXTERNAL:: AUDIENCE

                                Unbelievers


                  Audience     New Believers
External to the
  Movement
                                Uninvolved
                  Activities
                                 Believers
EXTERNAL :: ACTIVITIES
                                       Informing


                                        Teaching
                         Audience
       External to the
                                      Evangelising
         Movement
                         Activities
                                       Discipling


                                      Bible Studies


                                         Online
                                        Training
WHAT IS YOUR FOCUS?



                Internal to the
                                  Groups
                  Movement
 Facebook
                External to the
                                  Pages
                  Movement
USE GROUPS FOR INTERNAL COMMUNICATION



                                        Requires
                                        invitation

            Internal to the            Bible Study
              Movement        Groups     groups
 Facebook
            External to the            Leadership
                              Pages
              Movement                   Group
USE PAGES FOR EXTERNAL COMMUNICATION


             Internal to the Movement   Groups




                                                          Public voice

  Facebook




                                                  Customized tabs and images



             External to the Movement   Pages



                                                    More like your “webpage”




                                                           Custom URL
                                                 facebook.com/pages/myministry
Difference between groups
and pages:
In a group, you invite people
 and then they join
In a page anybody can look at
 it, once they click like, they
 can receive updates on it in
 their News Feed.
CREATE A PAGE: STEP 1
CREATE A GROUP: STEP 1
CREATE A GROUP: STEP 2
CREATE A PAGE: STEP 2
CREATE A PAGE: STEP 3
CREATE A PAGE: STEP 4
PAGE TYPES AFFECT THE INFORMATION BOX: 1
PAGE TYPES AFFECT THE INFORMATION BOX: 2

                              Public Figure



Organization
GETTING HELP

• eMinistry :: A global community of VLM people
     http://mygcx.org/eministry
• Media for Ministry :: Tools, helpful ideas
     http://MediaForMinistry.org
• In Conversation :: Campus Crusade for Christ bloggers
     http://inConversation.org
• Equipping for eMinistry
     http://equipping4eministry.wordpress.com
• Get Satisfaction :: People helping people minister more effectively
     http://http://getsatisfaction.com/gcx
PEOPLE TO FOLLOW
• Social Media & Ministry
  • @brianbarela | brianbarela.com
  • @russmartin | doublederivative.ca
  • Miheret.wordpress.com
• Productivity, Technology, Strategy
  • @staffhacker | staffhacker.com
  • @mattperman | whatsbestnext.com
  • @mashable | mashable.com
• Leadership 2.0
  • @kencochrum | onleadingwell.com
  • @michaelhyatt | michaelhyatt.com
WHERE IS KEITH
• Twitter: @keithseabourn |
  http://twitter.com/keithseabourn
• Facebook: http://facebook.com/keithseabourn
• Email: keith.seabourn@ccci.org
• Blog: http://seabourn.org
• GTO Blog: http://technology.ccci.org

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Social networks for movement building[ks]

  • 1.
  • 2. SOCIAL NETWORK TOOLS Facebook Blogs Twitter YouTube Websites Skype
  • 3.
  • 4. Marketing your ministry How to create an advert How to create a group How to create a page
  • 5. Difference between groups and pages: In a group, you invite people and then they join In a page anybody can look at it, once they click like, they can receive updates on it in their News Feed.
  • 7. WHAT IS YOUR FOCUS? Audience Internal to the Movement Activities Facebook Audience External to the Movement Activities
  • 8. INTERNAL :: AUDIENCE Laborers Audience Donors Internal to the Movement Activities Leadership
  • 9. INTERNAL :: ACTIVITIES Vision Strategy Planning Audience Internal to the Alignment Movement Activities Prayer Discussions Email Best Practices Skype Directories Facebook Twitter
  • 10. EXTERNAL:: AUDIENCE Unbelievers Audience New Believers External to the Movement Uninvolved Activities Believers
  • 11. EXTERNAL :: ACTIVITIES Informing Teaching Audience External to the Evangelising Movement Activities Discipling Bible Studies Online Training
  • 12. WHAT IS YOUR FOCUS? Internal to the Groups Movement Facebook External to the Pages Movement
  • 13. USE GROUPS FOR INTERNAL COMMUNICATION Requires invitation Internal to the Bible Study Movement Groups groups Facebook External to the Leadership Pages Movement Group
  • 14. USE PAGES FOR EXTERNAL COMMUNICATION Internal to the Movement Groups Public voice Facebook Customized tabs and images External to the Movement Pages More like your “webpage” Custom URL facebook.com/pages/myministry
  • 15.
  • 16. Difference between groups and pages: In a group, you invite people and then they join In a page anybody can look at it, once they click like, they can receive updates on it in their News Feed.
  • 17. CREATE A PAGE: STEP 1
  • 18. CREATE A GROUP: STEP 1
  • 19. CREATE A GROUP: STEP 2
  • 20.
  • 21. CREATE A PAGE: STEP 2
  • 22. CREATE A PAGE: STEP 3
  • 23. CREATE A PAGE: STEP 4
  • 24. PAGE TYPES AFFECT THE INFORMATION BOX: 1
  • 25. PAGE TYPES AFFECT THE INFORMATION BOX: 2 Public Figure Organization
  • 26. GETTING HELP • eMinistry :: A global community of VLM people http://mygcx.org/eministry • Media for Ministry :: Tools, helpful ideas http://MediaForMinistry.org • In Conversation :: Campus Crusade for Christ bloggers http://inConversation.org • Equipping for eMinistry http://equipping4eministry.wordpress.com • Get Satisfaction :: People helping people minister more effectively http://http://getsatisfaction.com/gcx
  • 27. PEOPLE TO FOLLOW • Social Media & Ministry • @brianbarela | brianbarela.com • @russmartin | doublederivative.ca • Miheret.wordpress.com • Productivity, Technology, Strategy • @staffhacker | staffhacker.com • @mattperman | whatsbestnext.com • @mashable | mashable.com • Leadership 2.0 • @kencochrum | onleadingwell.com • @michaelhyatt | michaelhyatt.com
  • 28. WHERE IS KEITH • Twitter: @keithseabourn | http://twitter.com/keithseabourn • Facebook: http://facebook.com/keithseabourn • Email: keith.seabourn@ccci.org • Blog: http://seabourn.org • GTO Blog: http://technology.ccci.org