1. TECHNOLOGIES DEMYSTIFIED
ARTIFICIAL
INTELLIGENCE

2. TABLE OF CONTENTS
2
1. Introduction to Artificial Intelligence 4 - 11
1.0 Glossary of Key Terms
1.1 What is AI?
1.2 Fields of AI
1.3 Terminology
1.4 A Brief History of AI
1.5 The Road to Superintelligence
1.7 The Opportunities and Challenges of AI
2. Application Fields & Use Cases 12 - 14
2.1 Application Fields of AI
2.3 Austrian AI Startups
3. Outlook 15 - 18
3.1 Future Outlook

3. 3
ABOUT
Artificial Intelligence (AI) is one of the hottest topics in the
tech and startup world at the moment. The field of AI and
its associated technologies present a range of
opportunities – as well as challenges – for corporates.
Pioneers Discover focuses on emerging technologies like
AI and therefore we wish to share our valuable insights so
that you can introduce AI capabilities into your
organization. As an advisory for startup-driven innovation,
we can facilitate this by connecting you with our network
of impressive AI startups that we’ve built over the years.
Take a read and let us know how we can support you in
the area of AI!
3

4. INTRODUCTION TO ARTIFICIAL INTELLIGENCE
4

5. 5
GLOSSARY OF KEY TERMS
Souces: machinelearnings.co, 2017; Deep Learning: Methods and Applications, 2014
Neural
Networks
Autonomous
Big Data
Turing
Test
Natural
Language
Processing
AI
Technology
Terms
Singularity
A computer system
modelled on the human
brain and nervous
system.
A term used in
mathematics to
describe a situation
where normal rules no
longer apply. In the
context of AI, this
expression is used when
technology’s
intelligence exceeds
humans.
A branch of AI
concerned with
understanding and
analyzing the
interactions between
computers and human
languages.
A test to determine a machine’s capability to
exhibit intelligent behavior equivalent or even
indistinguishable from a human.
A term used to describe
data sets that are so
large and complex that
traditional data
processing software
applications are unable
to deal with and analyze
them.
The ability to act independently
of a ruling body. In AI, a machine
or vehicle is referred to as
autonomous if it doesn't require
input from a human operator to
function properly.

6. WHAT IS AI?
AI is a broad and transformative technology, ranging from every day
applications such as recommendation systems all the way to self-
driving cars. It encompasses an entire branch of computer science, but
can be split up into three critical categories:
• Artificial Narrow Intelligence (ANI): Also referred to as Weak AI,
ANI is AI that specializes in one particular area and lacks human
consciousness. For example, a program that can tell you how to
drive from point A to point B is usually incapable of challenging you
to a game of chess.
• Artificial General Intelligence (AGI): AGI or Strong AI refers to a
computer that is as intelligent as a human across the board. That
includes the capability to reason, plan, solve problems, think
abstractly and learn quickly.
• Artificial Superintelligence (ASI): Superintelligence is defined as an
intellect much more intelligent than the best human minds in
virtually any field including creativity, general wisdom and social
skills. The concept of ASI is one of the main reasons the topic of AI is
so relevant for our society.
In this report, we’ll explain these categories in more detail and the road
being taken to achieve ASI.
Souces: Deloitte University Press, Waitbutwhy, 2015
6
“It is the science and engineering of
making intelligent machines, especially
intelligent computer programs.” - John
McCarthy
The point where computer performance, as shown in
the graph, exceeds human’s is inevitable and not too
far ahead.
Performance

7. 1. Intelligent systems: Rule-based software that consists of a
database, an amount of fixed rules and a control system. Based
on the current problem set the suitable rules are picked and
applied. In this type of AI the computer is not able to learn
autonomously.
2. Machine learning: Logic reasoning where rules are extended
through logical terms and enlarge the database. These relations
are produced through statistics. Machine learning aims to teach
computers to learn from data and perform tasks without being
explicitly programmed for it.
3. Deep learning: This subfield of machine learning makes use of
multiple layers of information processing for feature extraction,
pattern analysis and classification. Deep learning systems are
modeled after neural-networks in the human brain and are
running statistical methods, that take input and pass along
output.
4. Machine thinking: A replication of the human brain in an
anatomical and functional way through neural networks, which
enables the ability to act in response to unforeseen situations
and produce new ideas.
Souces: Xephor Solutions, 2017
7
Intelligent
systems
Machine
learning
Deep
learning
Machine
thinking
FIELDS OF AI

8. 8
A (VERY) BRIEF HISTORY OF AI - PART 1
1955:
The term “Artificial
Intelligence” is coined
by John McCarthy as
the topic for the first
conference on the
subject.
1961
Unimate, the first
industrial robot, starts
working on a General
Motors assembly line.
1986
A Mercedes-Benz
constructed in Munich
becomes the first
driverless car, driving up
to 80 km/h on empty
streets.
1993
Vernor Vinge publishes
“The Coming Technical
Singularity”. He predicts
that within 30 years
superhuman intelligence is
possible and that shortly
after the human era will
end.
1979
The Stanford Cart
becomes one of the
earliest examples of
autonomous driving by
crossing a chair-filled
room without human
intervention.
1997
IBM’S Deep Blue beats
the reigning world chess
champion, becoming
the first computer
chess-playing program
to do so.
1990s
Web crawlers and
similar AI-based
information extraction
programs become
fundamental in the
general use of the
internet.
Souces: Gil Press; Forbes, 2016; MissQT Fintech, 2015; AITopics, 2016; The History of Artificial Intelligence, University of Washington, 2006
2000
MIT builds Kismet, the first
robot to recognize and
simulate human emotions.

9. 9
A (VERY) BRIEF HISTORY OF AI - PART 2
2000
Honda’s artificially
intelligent humanoid
robot, ASIMO, is able
to walk as fast as
humans and deliver
trays in a restaurant.
2006
“Learning Multiple Layers
of Representation”,
published by Geoffrey
Hinton, shapes the new
approach to deep
learning.
2011
IBM Watson competes
on live television on
Jeopardy! and defeats
two former champions.
2012
Applications like Apple’s
Siri, Google Now and
Microsoft’s Cortana are
able to answer questions,
give recommendations and
perform actions that use
natural language.
2009
Google starts the secret
development of
completely driverless
cars.
2016
The two Google Neural
Networks, Bob and
Alice, are able to create
an unsupervised
encryption method
without human
intervention.
2014
The Chatbot “Eugene
Goostman” is the first
computer program to
ever pass the Turing
Test.
Souces: Gil Press; Forbes, 2016; MissQT Fintech, 2015; AITopics, 2016; The History of Artificial Intelligence, University of Washington, 2006; Wikipedia Timeline of artificial intelligence, 2017
2017
Google’s AI is able to
detect cancer faster than
human doctors and with
an accuracy of 92.4%

10. THE ROAD TO SUPERINTELLIGENCE
Building human-level intelligence is an incredibly challenging task for a
number of reasons. First, it is important to understand that the human
brain is the most complex object in the known universe and still not fully
researched.
Interestingly the hardest parts of building true AI are not what they seem to
be. Things like calculus or language translation have been solved already,
but vision, motion and perception are extremely difficult for a computer.
This may seem paradoxical, but it is closely connected to human evolution.
Over millions of years humans were able to optimize those skills and
“program” the software in our brain accordingly. On the other hand
mathematics or playing chess are new to us and therefore have not been
evolved.
For a computer to truly reach human-level AI, it would be necessary to
recognize facial expression, understand context or learn by itself. To reach
this level, one of the most important concepts is recursive-self-
improvement, where an AI system is programmed to improve itself and
soar upwards along the intelligence scale, overtaking humans. This is what
we call an intelligence explosion, and there’s no real way to predict what
ASI will be able to do once this is achieved.
Souces: Deloitte University Press, Waitbutwhy, 2015
10
“AI has by now succeeded in doing essentially
everything that requires ‘thinking’ but has failed to do
most of what people and animals do ‘without thinking.” -
Nils Nilsson
FROM ANI TO ASI
Increase Computational Power
For an AI system to be as intelligent as the
human brain (AGI), it has to match the
brain’s computing power. According to
Moore’s Law, a reliable rule that the world’s
maximum computing power doubles
approximately every two years,
advancement in this area is growing
exponentially.
Make it Smarter
This is the hard part of building human-level
AI. Although a couple of methods seem
promising nobody truly knows how to make
machines smart. Possible scenarios involve
emulating the human brain, using evolution
and self-learning techniques.
How do we get there?
So, When Will It Happen?
The question at this point is not if it is going
to happen, but rather when. The median
year on a survey of hundreds of scientists
revealed the year 2040 for AGI and shortly
after that ASI.

11. 11
THE OPPORTUNITIES AND CHALLENGES OF AI
The rapidly developing field of AI presents a series of opportunities and challenges for
corporates looking to transform their business.
“Pay close attention to the development of AI, we need to
be very careful in how we adopt AI.” - Elon Musk, CEO of Tesla
Souces: information-age, 2017; futureoflife.org 2016; Harvard Business Review, 2017
AI systems with real human-level
intelligence will provide a massive
challenge for political systems
around the world. When we get to
that point, rules and regulations have
to be in place to control these
systems and the companies owning
them.
Ethics and Politics
One of the most important challenges
will be to program AI systems
according to human morals and
beliefs. Since AI systems will be
extremely good at achieving its goals,
it is crucial to prevent such
misalignment.
Misaligned AIOpportunities
AI systems will inevitably be able to
perform jobs and tasks better than
humans, creating possibilities for
corporates to cut costs and increase
productivity. Tasks like document or
process management and data
analysis can be automated by AI and
its foundation technologies. While
job loss is a factor, AI systems will
rather augment workers than replace
them.
AI Automation
ü Detecting and deterring security
intrusions
ü Resolving users’ technology
problems
ü Anticipating customer behavior and
presenting offers
ü Financial trading
ü Automating call distribution
ü Monitoring social media
ü Gauging internal compliance
Challenges

12. APPLICATION FIELDS & USE CASES
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13. 13
APPLICATION FIELDS OF AI
Health Care
Topics
Cancer detection
Health assistants
Dynamic care
Better pattern recognition and
access to huge datasets will
allow the healthcare sector to
thrive with AI. Google developed
an algorithm that can detect
breast cancer at an early stage
and will help radiologists to
detect tumors, which could save
millions of lives and dollars.
Mobility
Topics
Self-driving cars
Connected cars
By the year 2025, self-
driving cars will create a
$42 billion market that will
allow freight companies to
save up to $70 billion
annually. More incredibly,
around 90% of all traffic
fatalities will be reduced.
Logistics
Topics
Robotics
Drones
3D printing
A leading example, Amazon
was able to cut warehouse
operation costs by 20% by
using robots. AI-automation
will soon hit other industries
operating in the logistics
field such as waste
management reducing costs
and even helping the
environment through more
efficient disposal of waste.
White-collar Industry
Topics
Virtual assistants
Process automation
Knowledge workers spend half of
their time doing research,
arranging meetings or
coordinating other people. AI-
automation is able to replace
these tasks and augment work.
Sales, consulting and law are
examples of industries that will
be most significantly impacted.
Souces: machinelearnings, 2016

14. 14
AUSTRIAN A I STARTUPS
LOCATION
Vienna
FOUNDED
2011
IN BRIEF
Cortical.io develops Natural Language Understanding (NLU)
solutions based on proprietary Semantic Folding technology
inspired by the latest findings on the way the human cortex
works. The central technology component encodes words in
the same way as sensorial information is fed into the brain.
PRODUCT/TECHNOLOGY
Based on the input data, representations are created which
encode the meaning of language and measures semantic
similarities. Its easy-to-use platform allows for fast semantic
search, classification and filtering.
LOCATION
Vienna
FOUNDED
2012
IN BRIEF
AGI-based software system that is able to overtake tasks,
where creativity and the generation of new ideas are needed.
After a period of training the system works completely
autonomously and performs tasks, where nowadays a highly-
skilled workforce is needed.
PRODUCT/TECHNOLOGY
The real-time software system is developed from scratch with
AI, high performance computing (HPC) and a strong
encryption. It is a replication of the human brain and its
funtionality, which allows for functions like filtering,
predicting, pattern association and pattern recognition to be
done.
Souces: xephor-solutions, 2017; cortical.io 2017

15. PIONEERS DISCOVER OUTLOOK
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16. FUTURE OUTLOOK
Souces: Waitbutwhy, 2015
ASI
AGI
Outlook 2040
In a study conducted at an annual AGI
Conference, participants concluded we are
likely to achieve human-level AI by the year
2040, only 23 years from now.
Outlook 2060
The timeframe from AGI to ASI is very hard to
predict and could potentially happen very quickly
with recursive self-improvement. A realistic
estimate expects the arrival in the year 2060.
Robotics
AI for robotics will enable humans to take on
challenges such as the increasingly aging
population and natural disasters.
Climate change
Super-intelligent AI systems could potentially halt
CO2 emissions by developing a better way to
produce energy and remove fossil fuels.
Human enhancement
Multiple experts predict that humans and
computers will become one tightly-coupled
cognitive unit. Startups like Neuralink are
already developing an ultra-high bandwidth
brain-machine interface.
Autonomous driving
By the year 2025, the market for self-driving cars
will be worth $83 billion, with the highest
investment opportunities in AI.
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17. 17
Happy to help!
Feel free to contact us in case you have
questions about AI technology and how
your company might benefit from it!
Christoph Fuchsjäger
Consultant
Christoph.fuchsjaeger@pioneers.io
www.pioneers.io/discover/about

18. Technology needs visionaries to make it fly.
Be Bold. Be a Pioneer.
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