Businesses that want to create personalized videos as part of their marketing program need to master certain skills. Personalized video marketing has several benefits often related to customer engagement, sales acceleration and to adding vitamins to an upselling or cross-selling strategy. But what are these key skills you should master to create personalized videos for your business to increase sales, regardless of your position, either as a marketer, business developer, e-commerce or CRM manager? The latest trend in the field of marketing to increase sales is to create personalized videos to target every individual in a unique way. Thanks to personalized video marketing, your message is based on your customers’ needs and desires using personalization as a key tool to grab their attention. This is what we call to "Evoke a reaction". Learn more about the skills required to create personalized videos for your marketing program: https://pirsonal.com/2018/07/10/create-personalized-videos-and-increase-sales/#Skills_to_create_personalized_videos

1. Skills required to
create personalized
videos
Learn what you need to know
to start your personalized video
marketing program.
Marketing Resources

2. Personalized videos are one of the
biggest trends in marketing
Structured data + Creativity + Technology

3. Personalized video campaigns are...
Appealing + Memorable + Effective

4. Mitsubishi Sweden
Within the first days of a direct
mail campaign
30%Response rate
Read the case study

5. Personalized videos are
relevant to your
customers and this
moves them to react.

6. 4 skills to help you start with
personalized video

7. 1Technical
skills

8. 1
skills
- Personalized video software
- Structured data
- Graphic design
- Marketing automation

9. 2Research
skills

10. 2
skills
- Motivations of segmented audience
- Attention span research (video lenght)
- Voice-over, text-to-speech, none?
- Detailed business goals

11. 3Trust
skills

12. 3
skills
- Customer insight
- Updated partners (agencies, Pirsonal, etc.)
- Contextualized data
- Branding

13. 4Storytelling
skills

14. 4
skills
- Creativity and emotions
- Aligned with business goals
- Personalized scenes and content
- Things you can measure

15. How can you apply this
to your business?

16. Start by defining your
business goals.
We’ll take care of the rest.
Pirsonal is a leading personalized video
marketing platform.

17. If you're considering a personalized video
marketing platform, or just want more
information, we are here to help.
pirsonal.com/contact