1. Integrating online and offline
marketing

2. Integrating your offline and online marketing helps
your customer find what they need, when they need
it.

3. 5 ways to integrate your online
and offline marketing.

4. 1. Use paid search to advertise products you
promote offline.

5. 2. Feature your offline promoted products on your
site
• Make sure that the top promoted products in print/ads are
found on your home page.

6. 3. Make buzz in social marketing.
• Seek out bloggers/tweets/posts about similar products to
engage in social conversations about what you’re
promoting

7. 4. Use insights from your paid search to learn how
to speak to your customers
- use keyword search demographic to determinate
target
- develop paid search ad specific to your target
- analyze what combination of keywords and ad
creative to drive specific traffic
- incorporate that language in offline marketing

8. 5. Use real time search data to promote the most
looked for results
In online: - see which products are in highest
demand
- identify keywords that are very popular
In offline: - use the insights to promote the products
your customers are looking for.

9. Online advertising is similar to print because it
offers visual message.
Advantages:
- Rich multi-media advertisement
- Interactivity – feedback and login registering
- Personalization for individual audiences =>
targeting different market segments

10. Rules

11. Consistency – deliver information
consistent with both modes of marketing.
1.

12. Simultaneous marketing – plan your
campaigns on specific dates and make sure it’s is
organized.
Tip: distribute printed and direct customers to your
site for more information.
2

13. Target your customers
- Helps you develop a more focused campaign
! don’t set up a mass marketing
- Make customers feel valued and appreciated by sending
relevant information.
3.

14. 4. Review and improve:
- Review key performance
indicators
- Monitor performance
- Survey your customers – find out
what is working and tailor your
strategies
- Adjust your marketing campaign
after evaluation

15. Tips and Tricks

16. 1. Use online trends to lead offline
- Analysis
- Keywords
- Visits
- Conversions

17. 2. Use consistent images
and core messages across
medium.
!Create guidelines

18. 3. Use clear call-to-action.
- Clear
- Relevant
- valuable

19. 4. Use short URL’s
- Easy to remember
- Short and catchy

20. 5. Use QR codes

21. 6. Conduct online surveys

22. And remember:
• Consistency
• Promote your site everywhere
• Use keywords from your online ads
• Use QR codes to send people to your site, apps or
special promotions
• Model your marketing strategies to your customer base.

23. Thank you for the images:
universetoday.com
universe-beauty.com
okwalls.com
deviantart.com
nasaimages.com
wallgc.com
Wallpapervortex.com