Building mobile apps that can transform business is on everyone's 2015 to-do list, but how do you avoid common pitfalls? In this webinar, Pivotal’s Dormain Drewitz asks Farhan Thawar, VP of Engineering at Pivotal Labs, what they have learned in their decade-long experience building great apps for all industries. Learn: Common mistakes in mobile app development Best practices of (and from) leading mobile app developers About the secret weapons: PaaS and Agile development practices can support mobile app development

1. © Copyright 2014 Pivotal. All rights reserved.
The Insider’s
Guide to
Mobile Apps

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Your presenters
Dormain Drewitz
Director, Mobile and Data Services
Pivotal
@DormainDrewitz
Farhan Thawar
VP of Engineering
Pivotal Labs
@fnthawar

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“Pivotal Labs delivers results in mobile like
no one else in their business. From
strategy to design and engineering, the
team at Pivotal Labs are world-class and a
pleasure to work with.”
- Jim Chou, CTO, Shutterstock

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Go native
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Native versus cross-platform tools
• You’re still going to need to use native toolsets to compile
code
• Tweaking and customizing from a cross-platform toolkit is
time better spent
• Take best advantage of latest O/S and device features
• Relying on web technologies puts your app 18 months
behind

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Update often.
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Traditional App Lifecycle: Too Lengthy and Complex
Traditional App Deployment:
8+ manual steps, developers
out of the workflow
Traditional App Lifecycle:
Each phase compounds time and
complexity, sacrificing agility
Example: Intel’s traditional app lifecycleExample: Rakuten’s traditional app
deployment process
Request Servers
Wait for hardware/VM
creation
Setup Operating System
Install Software
Setup monitoring
Deploy website
Check / Test
Add to Load Balancer
...
Developer Operators
75 steps, 9%
automated
140 days to land an
app
Potential lost
revenue opportunity
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“With Cloud Foundry, you can reduce
[deployment] time to days and use fewer
resources to do it—there is an order of
magnitude improvement in time to market
and risk.”
- Patrick Senti, Founder and CTO shrebo
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Build for “compulsive scale”.
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What is “compulsive-scale”?
"Halifax bank, Commercial Street, Leeds (27th May 2010)"
by Mtaylor848 -
Every other week Once a day 20+x a day
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Manage APIs.
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Farhan’s Mobile API Top Tips

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“The desire to build mobile applications that
integrate more tightly with corporate back-ends
is rising [...] As mobile apps spread more and
more into the mainstream, these companies
will be looking for extended back-end support
like Pivotal CF Mobile Services.”
- Michael Coté, Research Director, 451 Research
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Keep apps focused.
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Multi-app strategies and app unbundling
are happening.
And it makes sense.
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Use sensor data.
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“Gathering and analyzing data to improve our
customers' operations is no longer a futuristic
concept, but a real process underway today, and
growing in magnitude.”
- David Joyce, president & CEO, GE Aviation
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Rethink testing
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App Distribution as a service
• Iterative release
cycles
• Over-the-air
download
• Cross-platform
support
DOWNLOAD TODAY

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Pivotal Portfolio
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Pivotal’s Full Approach
Pivotal Mobile Services
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