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No Field of Dreams: Getting Developers to Come to Your Cloud Platform

SpringOne Platform 2019
Session Title: No Field of Dreams: Getting Developers to Come to Your Cloud Platform
Speaker: Scott Antle, Engagement Director, Pivotal; Dormain Drewitz, Sr. Director, Pivotal
Youtube: https://youtu.be/RlvdnUptawM

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No Field of Dreams: Getting Developers to Come to Your Cloud Platform

  1. 1. https://content.pivotal.io/videos/zero-to-12-million-brendan-aye
  2. 2. Image Credit: Daniel X. O'Neil (CC BY 2.0)
  3. 3. Image credit: Austin (CC BY-SA 2.0)
  4. 4. ➔ ➔ ➔ ➔ ➔ ➔ ➔
  5. 5. https://www.fastcompany.com/3017358/19airbnb
  6. 6. Description: - “Product-izing” your platform, creating your own ‘brand’ to help with company-wide recognition as you gain momentum while increasing adoption. How to do this: - Use the help of your own Marketing Department to create a relevant brand and logo. To Increase Visibility: - Take your brand name and logo company-wide with banners, posters, flyers, coasters, stickers, t-shirts, promotions for teams promoting their apps to the platform. Who is involved: - Platform team and platform owner. https://content.pivotal.io/cloud-foundry-summit-europe-2018/getting-out-of-first-gear-renault-nissa n-mitsubishi-alliance-a-cms-journey-with-cloud-foundry https://www.youtube.com/watch?v=YEAejTRoPSU
  7. 7. Understand your users’ pain. Articulate that pain.
  8. 8. Understand your users’ pain. Articulate that pain. Clarity of what it is. Map your solution to that pain
  9. 9. Understand your users’ pain. Articulate that pain. Clarity of what it is. Map your solution to that pain ● 2-hour “hello world” experience ● 2-day “hello world” experience ● 2-week “hello world” experience
  10. 10. 10 Days 30 Days 90 Days

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