Unlock your VMWare Investment with Pivotal Cloud Foundry (VMworld 2014)

1. A NEW PLATFORM FOR A NEW ERA

2. Unlock your VMWare Investment with Pivotal CF Powered by Cloud Foundry Cornelia Davis  @cdavisafc  cdavis@pivotal.io Director, Platform Engineering, Cloud Foundry Pivotal © Copyright 2014 Pivotal. All rights reserved. 2

5. Software is Changing Industries $3.5B valuation Financial Services $3.5B valuation Travel & Hospitality © Copyright 2014 Pivotal. All rights reserved. $3.5B valuation Transportation $3.2B Acquisition by Google Home Automation $20B valuation Entertainment $1.1B acquisition Monsanto - Agriculture

6. Every Company Needs to Build Great Software Francisco Gonzalez, CEO © Copyright 2014 Pivotal. All rights reserved. “Banks need to take on Amazon and Google or die. The shift to digital requires a complete overhaul of banks technology…it is a matter of survival.”

7. Business Expectations Exceed IT Capabilities $ $ $ $ $ $ BUSINESS EXPECTATIONS © Copyright 2014 Pivotal. All rights reserved. Cloud IT Technology Eras Mainframe Client-Server The exponential increase in business expectations is unsustainable for IT MILLIONS OF APPS BILLIONS OF USERS * Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda” ABILITY OF IT TO DELIVER S/W STEADY IT BUDGETS*

8. Rapid Innovation Requires a New Approach DEVELOPERS AND APP OPERATORS OPERATORS  Dramatically improve developer experience  Agile teams, rapid iteration  Ingest and incubate open source advancements and new data services © Copyright 2014 Pivotal. All rights reserved.  Continuous delivery, no planned downtime  Instant scaling of apps and data services  Automation and deployment consistency at every step

10. The Cloud Platform Evolution TRADITIONAL IaaS Your Application Database Web Server Operating System Virtualization Platform © Copyright 2014 Pivotal. All rights reserved. Messaging Code Physical Servers Your Application Database Web Server Messaging Code IaaS Your Application Code PaaS Virtualized Infrastructure PaaS

11. Pivotal CF Packaging Application Zone PIVOTAL CF Elastic Runtime Application Drople Application Drople vSphere or vCHS © Copyright 2014 Pivotal. All rights reserved. Service Zone PIVOTAL RabbitMQ Service Broker API Service Broker API AMQP API Service Broker API Pivotal CF Operation Manager PIVOTAL HD Service Broker API HAWK/M /R API Application Instance deployed in a Container SW components specified via Buildpacks Pre-existing Databases / other services not running on PCF based VMs PIVOTAL MySQL SQL API PIVOTAL RabbitMQ MSG API MySQL Service Broker RabbitMQ Service Broker Pivotal HD Service broker User Provided Connector

15. Pivotal CF: Leverage your VMware Investment Built-in and Ecosystem Services Easy to add and customize Simple, Developer Friendly Commands & API Operational Benefits for Every Application Deploy, Operate, Update & Scale with minimal downtime on IaaS © Copyright 2014 Pivotal. All rights reserved. ….and more • Auto-detect frameworks • “Push and it works” - .WAR - Dockerfile - .NET • Simple service binding • Agile Microservices Easy to add and customize • Instant dynamic routing • Log stream aggregation • Access controls & policies • Built-in Containerization • APM & Operational metrics • 4 Layers of High Availability • App-Instance • Availability Zone • Process • Virtual Machine • Applications - Rabbit MQ - MySQL HA - Cassandra - Elasticsearch - Jenkins (CI) - Memcached - MongoDB - Neo4j - Redis - Riak CS • Data/Analytics - Elastic Hadoop - HAWQ - GemFire XD • Mobile - Push Notification - Data Synch - API Gateway

17. …to Hours and Minutes DEVELOPER AND APP OPERATOR PLATFORM OPERATOR Auto-select runtimes Deploy app Select and bind Services App Deployment: 30-90 seconds © Copyright 2014 Pivotal. All rights reserved. Scale app Establish infrastructure Provision Add capacity Control Auth, Policies, HA Cloud Deployment: 2-4 hours

19. Removing Developer and Operator Constrains • Self-service removal © Copyright 2014 Pivotal. All rights reserved. BUILD APPLICATION PUSH FIRST RELEASE MAINTAIN APPLICATION RETIRE APPLICATIONS UPDATE APPLICATIONS • Auto-detect frameworks • Self-service deploy • Dynamic routing • Elastic scale • Integrated HA • Autoscaling and APM • Log aggregation • Policy and Authentication • A/B versioning • Live upgrades

21. Enterprises are Placing Their Bets We need to innovate or we die. Pivotal and Cloud Foundry is our big bet to leapfrog the competition. With Cloud Foundry, we built what looks like a software company… Moving from silos to a single platform. Cloud Foundry's potential to transform business is vast. companies leveraging SW will outperform their peers. From Idea to production in a day with Cloud Foundry © Copyright 2014 Pivotal. All rights reserved.

22. Warner Music Software Factory Platform © Copyright 2014 Pivotal. All rights reserved. Fail, Learn, Adapt, Repeat • Before: 6 months, team of 10 developers • After: 6 weeks, same team. Prototype in days • Speed/Agility: 400% faster on new platform • Savings: $1.1M per application update delivered • Standards: From silos to a single platform

24. Real Estate Analytics Company Prepares for a Software- Driven Era © Copyright 2014 Pivotal. All rights reserved. Challenge: • Leader in Real Estate Transaction Services must innovate with speed of new market entrants, while contending with years of disparate, legacy infrastructure • Growth through M&A resulted in disconnected infrastructure • Systems were expensive and time consuming to maintain Solution: • Standardize development infrastructure to convert 700+ applications to 300 • Transform development process and culture with new methodology, technology and skills that mirror the disruptive app development approaches of today's Internet giants Pivotal Solution includes: Pivotal CF

25. Large Publishing House Aims to Become World’s Largest Digital Publisher, Leverages Platform as a Service © Copyright 2014 Pivotal. All rights reserved. Challenge: • Publishing business is changing rapidly. Goal: become world’s largest digital publisher • Desired portability, flexibility in and choice in development and deployment of technology to support core business abilities Solution: • Leveraged Pivotal Cloud Foundry solution provided by FjordIT to enabling “pay as you go” consumption of IT • Take advantage of significant community momentum around Cloud Foundry development, providing options in future deployment • Sustainable, Green Data Center, hosted within European borders Pivotal Solution includes: Pivotal CF, Pivotal Labs

26. Large Health Insurer Increases Agility, Customer Intimacy © Copyright 2014 Pivotal. All rights reserved. Challenge: • Desire for improved, “Retailer-like” relationship with Insured Customers. • Increase Agility, move quickly, code w/o barriers of traditional IT Solution: • Engage Pivotal Labs to create mobile version of existing rewards application to make members healthier, lower healthcare costs • Pop up lab to educate and share agile development practices • Enable Fluid, agile development platform so that the teams can be productive from day one Pivotal Solution includes: Pivotal CF, Pivotal Labs

27. Telecom Company Establishes Scalable Infrastructure to Incubate, Launch and Grow Digital Businesses © Copyright 2014 Pivotal. All rights reserved. Challenge: • Telecom company sought to become country’s trusted partner for “Big Data” enabling enterprises to drive economic growth. • Desired infrastructure for companies to easily explore, collaborate, analyze, upload, and transform internal data and augment with industry data to create new applications • Desire for low-touch, self service, scalable platform for clients to deploy applications Solution: • Provided foundation for massive data storage, where customers can connect and collaborate to build applications • Data Science practice helps customers understand value of data • Automated Dev Ops: Customers can come in & create apps against the data, start paying for data when apps are deployed Pivotal Solution includes: Pivotal CF, PHD, HawQ, Chorus, Alpine

28. Telco Builds New Platform for Developers, Leverages Data as Differentiator Against Amazon © Copyright 2014 Pivotal. All rights reserved. Challenge: • Create platform for development to establish new revenue relationships with customers • Leverage massive amounts of collected mobile data to differentiate from existing IaaS vendors Solution: • Create a seamless, integrated PaaS to existing cloud infrastructure, with a familiar web console and look and feel to manage all data services • Leverage native security, authentication, billing, and other infrastructure • Enable new generation of mobile development that embeds mobility into user experience Pivotal CF, Pivotal Labs

30. IaaS without PaaS capabilities becoming a dying breed In 2014... IaaS providers with no PaaS services…and no ecosystem of developers will go the way of the dodo bird © Copyright 2014 Pivotal. All rights reserved. The single most powerful thing you can do this year is to enable your developers with a fast and flexible PaaS. Cloud Foundry fits the bill nicely, and the ease of deployment is the same whether you're deploying a Node.js prototype or a Java project with scads of external services.

32. A NEW PLATFORM FOR A NEW ERA

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Unlock your VMWare Investment with Pivotal Cloud Foundry (VMworld 2014)

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