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Popup placemaking to legacy

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The What, Why and How of taking Placemaking from Popup (lighter, quicker, cheaper) to Legacy.

Publicado en: Diseño

Popup placemaking to legacy

  1. 1. FROM POPUP (L.Q.C) TO LEGACY Baxter Street, Fortitude Valley, Brisbane, QLD, AUS
  2. 2. Coronation St, Bardon, QLD, AUS PEOPLE MAKING PLACES ▸ “Placemaking is the art of creating public places of the ‘soul’ that uplift and help us connect with people” Course Participant ▸ “Placemaking is about creating memorable places which are potentially transformative” David Engwight ▸ "Placemaking is empowered citizens breathing life into streets and neighbourhoods, making them attractive, inviting + safe." better-city ▸
  3. 3. Urbne Festival, Brisbane City, QLD, AUS IT’S POPPING UP EVERYWHERE ▸ Lighter quicker cheaper ▸ Tactical Urbanism ▸ Enabling and empower people ▸ Local = authencity ▸ Activation of dead spaces ▸ Experimentation ▸ Prototyping ▸ Cheap but powerful
  4. 4. Supernova, Broadbeach, Gold Coast, QLD AUS PARADES FOR PEOPLE
  5. 5. Rutledge Ln, Melbourne City, VIC, AUS DIY EXPRESSION
  6. 6. Street (garage) sale - my street, Bardon, Brisbane, QLD, AUS IT’S NOT HARD
  7. 7. Given Tce, Paddington, QLD, AUS CLEVER TRADERS
  8. 8. Le Dinner en Blanc 2012, Brisbane City, QLD, AUS GOING VIRAL
  9. 9. Suitcase Rummage, Redacliff Place, Queen St, Brisbane, QLD, AUS A DIFFERENT TAKE
  10. 10. Adelaide City, SA, AUS DO THE OPPOSITE ▸ Food Carts/Trucks ▸ Mobile Vendors ▸ Micro-Mixing
  11. 11. Tatersals Ln, Melbourne City, VIC, AUS GRIT AND GRUNGE
  12. 12. King George Square, Brisbane, QLD, AUS OCCUPATION WITHOUT CONSUMPTION
  13. 13. STREETS INTO PARKS Ballarat Street, Yarraville, VIC, AUS ▸ Pavement To Plazas ▸ Pavement To Parks ▸ Pop-Up Cafes ▸ Depave ▸ Chair Bombing
  14. 14. Bank St, Adelaide City, SA, AUS VACANT SPACES INTO PLACES ▸ Guerilla Gardening ▸ Park(ing) Day ▸ Pop-Up Retail ▸ Pop-Up Parks ▸ Depave ▸ Park-Making ▸ Parklets
  15. 15. THE VILLIAN? 'City of Light' by the Hilltop Hoods I'm from the city of light, with a sky of vanilla, Known as the city of churches home of the serial killer... Cans and markers, Country Road parkers, Hands of an artist left the landscape enchanted, Until the government pigs had all the paint washed, From our city walls, end of the renaissance, And so walls where the colours once played, Were replaced by the buff, now a sullen blunt grey, White washed, shitty, all grey, all black, Waiting for the kids of this city to take their walls back.
  16. 16. 2207520000.1401662402./706053046119945/?type=3&theater LEAN IN ▸ Splash Adelaide ▸ Activating the un-used spaces in the city ▸ Lighter quicker cheaper ▸ Empowering people ▸ Evolved from project to place led ▸ State Government matched funding ▸ Champions - infect people like a virus ▸ Council enabling citizens to test and inform policies. ▸ Summer Fridays in the East End
  17. 17. Adelaide Night Market CHALLENGING THE RULES ▸ Council delegated authority to CEO ▸ Consultation suspended ▸ Waived fees ▸ Safe, flexible and removable in 24 hrs ▸ Priority to private funding ▸ How to sessions for community ▸ Moving towards co-creation
  18. 18. 2014#.U4uxs_mSwwA WAYMOUTH STREET PARTY ▸ Friday night street party ▸ Council bought consumption licence ▸ Production costs money ▸ Contribution from traders based on % of turnover ▸ Funding model that makes the event more sustainable ▸ Looking into corporate sponsorship ▸ Challenge is greater community ownership
  19. 19. Fork in the road BACK AWAY ▸ Monthly gathering of gourmet food trucks ▸ People don't mind if it doesn't quite work ▸ Mobile food vending guidelines ▸ temporary locations ▸ working with fixed businesses (25m) ▸ Capped traders during trial ▸ Enterprise Adelaide support team ▸ Arguments for and how to defend it ▸ Zero cost to Council
  20. 20. Containerval - Macarthur Ave, Northshore, Brisbane, QLD, AUS SITE PRE-VITALISATION
  21. 21. GUERRILLA PLACEMAKING ▸ Chair Bombing ▸ Informal Bike Parking ▸ Ad-Busting ▸ Reclaimed Setbacks ▸ Weed Bombing
  22. 22. SOCIAL MOVEMENTS ▸ Pop-Up Town Hall ▸ Camps
  23. 23. Winn St, Fortitude Valley, QLD, AUS DEFICIT INTO ASSETS
  24. 24. Walking Tour, Leigh St, Adelaide City, SA. AUS STRATEGIC VALUE OF POP-UP ▸ Precursor to permanent change ▸ Fast tracks cultural change ▸ Builds political capital ▸ Integrate silos ▸ Action orientated ▸ Outcome focussed ▸ “credibility is how you apply your expertise to help the community” Peter Smith
  25. 25. Stanley St, Wodonga, VIC, AUS CITIZENS NOT CUSTOMERS ▸ Everyone contributes to placemaking ▸ Deeper engagement than “announce and defend” ▸ Engwicht Secret 9 – Focus on the micro – 50% of budget allocated to the micro
  26. 26. Federation Square, Melbourne, VIC, AUS PUBLIC AND PRIVATE BENEFIT ▸ Help entrepreneurs and investors to navigate through the system ▸ “Govt increasingly relies on private sector investment into public space but often does little to facilitate solutions which balance public and private interest”
  27. 27. Adelaide Fringe, Rundle Park, Adelaide City, SA, AUS FREEWARE ▸ Totally Locally ▸
  28. 28. Bunnings, Stafford, Brisbane, QLD, AUS MORE THAN POP-UP
  29. 29. BP City Road, Southbank, Melbourne, VIC, AUS PLACES FOR PEOPLE NOT CARS
  30. 30. ▸ Urban design creates authentic, sustainable and quality places for people across the range of urban environments. Federation Square, Melbourne, VIC, AUS URBAN DESIGN
  32. 32. QUALITY PUBLIC SPACE ▸ William H Whyte : “It is difficult to design a space that will not attract people. What is remarkable is how often this has been accomplished .” Melton, VIC, AUS
  33. 33. " I don't like brick walls so i am just going to Tag ! "
  34. 34. SENSE OF PLACE ▸ Built environment +++ features, events, people and activities ▸ Social Fabric ▸ Emerging attributes: opportunity, identity, innovation, creativity, authenticity – more powerful attractors Hibberson St, Gungahlin, Canberra, ACT, AUS
  35. 35. Parap Markets, Parap, Darwin, NT, AUS URBAN DESIGN V PLACEMAKING? ▸ Urban design: ▸ House ▸ Hardware ▸ New buildings and infrastructure ▸ design ▸ space ▸ Stage ▸ Utilitarian ▸ Experts? ▸ Enables placemaking? ▸ Placemaking: ▸ Home ▸ Software ▸ Existing buildings and places ▸ Activities ▸ place ▸ The show ▸ Social ▸ People ▸ People watchers?
  36. 36. Youth Activity Precinct, Geelong, VIC, AUS PLACE CREATION
  37. 37. NEW ROLES NEW SKILLS Supernova, Broadbeach, Gold Coast, QLD, AUS
  38. 38. ROLES OF THE FUTURE...
  39. 39. Victoria St – Mackay, QLD, AUS UNDERSTAND THE PROBLEM
  41. 41. The Mall, Darwin, NT USER FOCUS ▸ meet and exceed the needs and preferences ▸ Physical ▸ Psychological needs and well being ▸ Safety and health ▸ Cognitive and perceptual needs ▸ Sensory needs ▸ Behavioural needs ▸ Aesthetic needs ▸ Psychographic drivers ▸ Engwicht Secret 11 – citizens not customers ▸ Engwicht Secret 10- cultivate the weeds
  42. 42. EMPOWERING Royal Croquet Club, Victoria Square, Adelaide City, SA, AUS
  43. 43. ENABLING Warner Way, Caroline Springs, Melbourne, VIC, AUS
  44. 44. PLACE DOING ACTION MAP Macgregor Tce, Bardon, QLD, AUS 1. What’s the story? 2. Participants 3. Protagonist 4. Enemy 5. Stage 6. Quest 7. Your action map
  45. 45. WHAT’S YOUR MINDEST? ▸ The Comunity Is The Expert ▸ Look for Partners ▸ You Can See a Lot Just By Observing ▸ Have a Vision ▸ Start with the Petunias: Lighter, Quicker, Cheaper ▸ Triangulate (relationship of the parts) ▸ They Always Say “It Can’t Be Done” ▸ Form Supports Function ▸ Money Is Not the Issue ▸ You Are Never Finished Macgregor Tce, Bardon, QLD, AUS
  46. 46. A BIAS TOWARDS ACTION ▸ A “Bias Towards Action” 1. Decide from where you want to be 2. Have a plan to get from A to B 3. Bad decisions are better than no decision. 4. Make decisions from a state of peace
  47. 47. THE OPPOSITE OF WHAT THEY TEACH... Latrobe Tce, Paddington, QLD, AUS Rules Pink zones Regulations Enable Authority Empower Silos Cooperation Experts Users Projects Place Graffiti Street art Council led Entrepreneur led Clean Grunge Hard Infrastructure Social fabric Permanent Popup Policy Story Strategy Action Consistent Contradictions
  49. 49. GREAT COMPANIES ARE STORY DOERS 1. Narrative 2. Making lives better (not just money) 3. Leadership commitment 4. Tangible action 5. Cohesive whole 6. Motivates customers + partners
  50. 50. STORY DOING COMPANIES OUT PERFORM Chuckle Park, Little Collins Street, Melbourne, VIC, AUS ▸ Better Financials ▸ Better Social media ▸ Spend less ▸ Grow Faster
  52. 52. WHEN CHANGE IS THE ONLY CONSTANT ▸ “If you think you're being risky, you're doing the safest thing you can. ▸ If you're playing it safe, you're taking a big risk.” Seth Godin Hardware Ln, Melbourne City, VIC, AUS
  53. 53. Centre Place, Melbourne City, VIC, AUS THE YES TEAM ▸ “If we see things through a risk lense we focus on compliance” Peter Smith
  55. 55. CHANGE OR PERISH Wolf Lane, Perth, WA, AUS ▸ "We don't like their sound, and guitar music is on the way out." -- Decca Recording Co. rejecting the Beatles, 1962. ▸ "I think there is a world market for maybe five computers." -- Thomas Watson, chairman of IBM, 1943. ▸ "But it good for?" -- Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip. ▸ "There is no reason anyone would want a computer in their home." -- Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977. ▸ "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." -- Western Union internal memo, 1876. ▸ "Who the hell wants to hear actors talk?" -- H. M. Warner, Warner Brothers, 1927.
  56. 56. LUCKY IT’S INTRINSIC Urbne Festival, Brisbane City, QLD, AUS
  57. 57. University Of Queensland, Brisbane City, QLD, AUS ACTION MAP ▸ User focus ▸ Place Process ▸ Bias to action (day to day) ▸ New Roles ▸ New Skills – enable ▸ Different mind set ▸ ‘urban manners’ + rule busting ▸ Places as brands ▸ Place story ▸ Place leadership ▸ Prototype
  58. 58. LaTrobe Tce, Paddington, QLD, AUS POP-UP TO PLACE LEGACY ▸ Empowered communities ▸ Unique Districts and Places ▸ Cultural Change ▸ Place Capital
  59. 59. PEOPLE MAKING PLACES Centre Place, Melbourne, VIC, AUS
  60. 60. South Bank, Brisbane, QLD, AUS THANKYOU ▸ ▸ ▸ PlacePost ▸ Manual (Free) ▸ LinkedIn ▸ Twitter ▸ Instagram ▸ Facebook ▸ Slideshare ▸ T. 0407466615