[Conference] Building Websites that Matter - Agent Reboot Boston, Agent Reboot DC, Agent Reboot Austin

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This document compares the conversion rates of two versions of an online form. Version A had a 1% conversion rate over 100 days, while Version B tested higher at 4% conversion. When the versions were directly compared, Version B achieved an 11% conversion rate, significantly better than Version A.

Real Estate

email
you

complete
form

call
you

100
Day
Conversion Rate = 1%

version
A
B
version

4%
Conversion
Version
B
Wins
11%
Conversion

[Conference] Building Websites that Matter - Agent Reboot Boston, Agent Reboot DC, Agent Reboot Austin

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