SlideShare una empresa de Scribd logo
1 de 73
@juntajoe
Content Marketing
Giving Away Your Secret Sauce
Joe Pulizzi
Founder, Content Marketing Institute
@juntajoe
Joe Pulizzi (@juntajoe)
@juntajoe
Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Search Engine
Optimization
Lead
Generation
Social Media
STORYTELLING
@juntajoe
Example of
trying…
@juntajoe
@juntajoe
@juntajoe
@juntajoe
I see the future
and it is
____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Red Bull – The Media Co.
@juntajoe
Show Me the
Research!
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
54%Increasing
@juntajoe
Why Are We Here?
Just 36% believe their
content marketing is effective
@juntajoe
Our Biggest Content
Marketing Challenge
• Producing Enough Content
• Producing the Kind of Content
that Engages
@juntajoe
THE PROBLEM WITH
WHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
WHY?
@juntajoe
Search Engine
Optimization
Lead
Generation
Social Media
Content Marketing
Mission
@juntajoe
Why?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Why?
@juntajoe
Why?
Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
@juntajoe
Why?
Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience
@juntajoe
Story Explosion
@juntajoe
Highly Atomized Within 5 Key Topic Areas
At least 20 unique pieces of content for each of 100+ keywords per year.
@juntajoe
Managing the Process
@juntajoe
The Content Marketing Team
Typical roles within your existing team…
Chief Content
Officer
Managing
Editors
Content
Producers
Chief
Listening
Officers
Content
Creators
@juntajoe
Social Media
Public Relations
Marketing
Email
Mobile
Search
@juntajoe
Leveraging Employees
in Content Creation
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
EMAIL
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
@juntajoe
Building a Following
through Content &
Community
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
A Rising Tide Lifts All Ships
@juntajoe
@juntajoe
Define Your Hit List of Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.
http://taylordowns.com
@juntajoe
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Week of Sept. 9, 2013
CLEVELAND, OH

Más contenido relacionado

Más de PlantEngineering

Industrial Automation and Modern Connectivity
Industrial Automation and Modern ConnectivityIndustrial Automation and Modern Connectivity
Industrial Automation and Modern ConnectivityPlantEngineering
 
The Building Blocks of Manufacturing Excellence
The Building Blocks of Manufacturing ExcellenceThe Building Blocks of Manufacturing Excellence
The Building Blocks of Manufacturing ExcellencePlantEngineering
 
Energy in Factory Automation and the Role of Industrial Networks
Energy in Factory Automation and the Role of Industrial NetworksEnergy in Factory Automation and the Role of Industrial Networks
Energy in Factory Automation and the Role of Industrial NetworksPlantEngineering
 
Selecting and Working with a Systems Integrator
Selecting and Working with a Systems IntegratorSelecting and Working with a Systems Integrator
Selecting and Working with a Systems IntegratorPlantEngineering
 
State of the Industry Update and How Thriving Companies Succeed
State of the Industry Update and How Thriving Companies SucceedState of the Industry Update and How Thriving Companies Succeed
State of the Industry Update and How Thriving Companies SucceedPlantEngineering
 
Principles of Lean Maintenance
Principles of Lean Maintenance Principles of Lean Maintenance
Principles of Lean Maintenance PlantEngineering
 
Arc Flash University: Safe Use of Electrical Testing Devices
Arc Flash University: Safe Use of Electrical Testing DevicesArc Flash University: Safe Use of Electrical Testing Devices
Arc Flash University: Safe Use of Electrical Testing DevicesPlantEngineering
 
Recruiting & Retaining Top Talent
Recruiting & Retaining Top TalentRecruiting & Retaining Top Talent
Recruiting & Retaining Top Talent PlantEngineering
 
Create Marketing Engineers Love
Create Marketing Engineers LoveCreate Marketing Engineers Love
Create Marketing Engineers LovePlantEngineering
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplacePlantEngineering
 
Creating an Integrated Marketing Campaign for Impact and Results
Creating an Integrated Marketing Campaign for Impact and ResultsCreating an Integrated Marketing Campaign for Impact and Results
Creating an Integrated Marketing Campaign for Impact and ResultsPlantEngineering
 
Marketing New Product Introductions in Mobility & SaaS: Ideation to Marketing...
Marketing New Product Introductions in Mobility & SaaS: Ideation to Marketing...Marketing New Product Introductions in Mobility & SaaS: Ideation to Marketing...
Marketing New Product Introductions in Mobility & SaaS: Ideation to Marketing...PlantEngineering
 

Más de PlantEngineering (12)

Industrial Automation and Modern Connectivity
Industrial Automation and Modern ConnectivityIndustrial Automation and Modern Connectivity
Industrial Automation and Modern Connectivity
 
The Building Blocks of Manufacturing Excellence
The Building Blocks of Manufacturing ExcellenceThe Building Blocks of Manufacturing Excellence
The Building Blocks of Manufacturing Excellence
 
Energy in Factory Automation and the Role of Industrial Networks
Energy in Factory Automation and the Role of Industrial NetworksEnergy in Factory Automation and the Role of Industrial Networks
Energy in Factory Automation and the Role of Industrial Networks
 
Selecting and Working with a Systems Integrator
Selecting and Working with a Systems IntegratorSelecting and Working with a Systems Integrator
Selecting and Working with a Systems Integrator
 
State of the Industry Update and How Thriving Companies Succeed
State of the Industry Update and How Thriving Companies SucceedState of the Industry Update and How Thriving Companies Succeed
State of the Industry Update and How Thriving Companies Succeed
 
Principles of Lean Maintenance
Principles of Lean Maintenance Principles of Lean Maintenance
Principles of Lean Maintenance
 
Arc Flash University: Safe Use of Electrical Testing Devices
Arc Flash University: Safe Use of Electrical Testing DevicesArc Flash University: Safe Use of Electrical Testing Devices
Arc Flash University: Safe Use of Electrical Testing Devices
 
Recruiting & Retaining Top Talent
Recruiting & Retaining Top TalentRecruiting & Retaining Top Talent
Recruiting & Retaining Top Talent
 
Create Marketing Engineers Love
Create Marketing Engineers LoveCreate Marketing Engineers Love
Create Marketing Engineers Love
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial Marketplace
 
Creating an Integrated Marketing Campaign for Impact and Results
Creating an Integrated Marketing Campaign for Impact and ResultsCreating an Integrated Marketing Campaign for Impact and Results
Creating an Integrated Marketing Campaign for Impact and Results
 
Marketing New Product Introductions in Mobility & SaaS: Ideation to Marketing...
Marketing New Product Introductions in Mobility & SaaS: Ideation to Marketing...Marketing New Product Introductions in Mobility & SaaS: Ideation to Marketing...
Marketing New Product Introductions in Mobility & SaaS: Ideation to Marketing...
 

Último

NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגליBen Shushan & Co. C.P.A (Isr.)
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------ThanzirNazer
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 

Último (20)

NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 

Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

Notas del editor

  1. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  2. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  3. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  4. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  5. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.