The document summarizes the key findings of a survey of 395 C-level executives on their views and priorities regarding big data. The survey found that executives have an overwhelmingly positive view of big data and its potential, but lack understanding of how to apply it within their own roles and functions. While customer insights are currently the top priority for big data analytics, executives believe that within three years it will be applied more broadly across business processes. The optimal approach is seen as taking an enterprise-wide approach through cross-functional teams rather than leaving big data efforts to individual departments or functions.