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Build Your Own Movement to
Promote Local Startups
| OFFICIAL PLAYBOOK |
Introduce the Startups Celebrate concept
Objective of this document
How-to playbook on how to create your own
Startups Cel...
Startups Celebrate is an initiative to encourage
people from around the world to promote local
startups to the general pub...
The first movement was created in France with
Noël de la French Tech, an initiative to promote
French startup products for...
Based on our experience, we’ve compiled
everything you need to know to make
your own movement very easily.
Ready… Set… GO!
Overview
Define your
celebration
concept
Find products
from local
startups
Build a website
Promote your
movement
1CHOOSE YOUR
CELEBRATION &
CONCEPT
Your event can be based on any celebration that
people love & where they make gifts.
Los Reyes de Las Startups is based
on...
Your event can focus on any part of the world that
makes sense to you and that has enough startups:
country, city, state, ...
New York Hearts Tech is an
initiative from startups in the NYC
area which was developed for
Valentine’s Day and Mother’s D...
2
FIND GREAT
PRODUCTS
FROM LOCAL
STARTUPS
Define criteria to have a coherent offer
✓ Products that make great gifts (=B2C startups)
✓ Products that are innovative, ...
You will bring them exposure that will boost
sales, PR and SEO
Team spirit! They will get tremendous value,
best practices...
Places where to find them
• Your network
• Local VCs
• Incubators
• Accelerators
• Facebook groups
• Slack groups
• …
Post...
3BUILD A
WEBSITE
For your first edition, using a website builder is more
than enough. We did our first website using Strikingly in
a couple...
noeldelafrenchtech.fr | V1.0
Here’s what you need to put on your website
Explain the concept & why you’re doing this.
This is not Amazon. Explain what’...
If you want to go further, 

there are tons of additional things you can do
(video, randomization, price sorting, etc.) 

...
Website Collect info Good
processes 

& deadlines
Be organised from
the start and you will
save a lot of time!
Your best f...
4PROMOTE YOUR
MOVEMENT!
Leverage all existing audiences from startups
Each startup already has its own audience: make them
all promote the common ...
Try to get startups into the right mindset: 

We can all make the pie bigger together
(=everyone brings something) which i...
Create social media accounts for your initiative and
create some buzz!
One effective way is to make contests on Facebook
w...
Start with innovation-savvy press and expand from
there. We got 200+ articles from French press,
including major TVs: so c...
5BONUS
TIME
all the optional stuff you can do
Make a launch party 🎉
To celebrate our second year, we threw a launch party
for startups & journalists.


70+ JOURNALISTS ...
Make physical events
Some places will offer you to showcase the initiative
on location.
It’s very cool but can be time-con...
Get sponsors
This is a new thing we’re trying this year.
We’re not asking any money for this, but we chose
sponsors that a...
Get official support
In our case, we’ve had the official support of the
French government from the start.
Not bringing us ...
FINAL WORDS…
Do you need money? Not really.
Our budget was under $100 on the first year (Website
hosting, etc.) and everything was done...
Sounds fun? Join the Startups
Celebrate movement
I promise it will bring you a lot of fun, energy,
networking & unimagined opportunities. All we ask is
that you keep the s...
Official sponsors of Startups
Celebrate movements
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Startups Celebrate - Build Your Own Movement To Promote Local Startups

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Startups Celebrate is an initiative to encourage people from around the world to promote local startups to the general public through a collaborative movement.

The official Startups Celebrate playbook gives you all the tools to start your own movement.

Publicado en: Tecnología

Startups Celebrate - Build Your Own Movement To Promote Local Startups

  1. 1. Build Your Own Movement to Promote Local Startups | OFFICIAL PLAYBOOK |
  2. 2. Introduce the Startups Celebrate concept Objective of this document How-to playbook on how to create your own Startups Celebrate movement
  3. 3. Startups Celebrate is an initiative to encourage people from around the world to promote local startups to the general public through a collaborative movement.
  4. 4. The first movement was created in France with Noël de la French Tech, an initiative to promote French startup products for Christmas.
  5. 5. Based on our experience, we’ve compiled everything you need to know to make your own movement very easily. Ready… Set… GO!
  6. 6. Overview Define your celebration concept Find products from local startups Build a website Promote your movement
  7. 7. 1CHOOSE YOUR CELEBRATION & CONCEPT
  8. 8. Your event can be based on any celebration that people love & where they make gifts. Los Reyes de Las Startups is based on the Three Wise Men day, which is when Spanish kids get their gifts. Example:
  9. 9. Your event can focus on any part of the world that makes sense to you and that has enough startups: country, city, state, region, group of countries, etc… Nordic Startup Gifts combines startups from Denmark, Finland, Norway and Sweden. Example:
  10. 10. New York Hearts Tech is an initiative from startups in the NYC area which was developed for Valentine’s Day and Mother’s Day. Example: Based on this, find a cool name.
  11. 11. 2 FIND GREAT PRODUCTS FROM LOCAL STARTUPS
  12. 12. Define criteria to have a coherent offer ✓ Products that make great gifts (=B2C startups) ✓ Products that are innovative, fun or original ✓ Products that have a wide range of prices 
 (if you only take tech products, you will likely end up with only expensive gifts which will limit your audience) Be clear and serious about your criteria or you will end up with a WTF list that won’t be attractive.
  13. 13. You will bring them exposure that will boost sales, PR and SEO Team spirit! They will get tremendous value, best practices, networking & opportunities from collaborating with one another. Go and find those startups Your arguments:
  14. 14. Places where to find them • Your network • Local VCs • Incubators • Accelerators • Facebook groups • Slack groups • … Post in all places that startups look to.
  15. 15. 3BUILD A WEBSITE
  16. 16. For your first edition, using a website builder is more than enough. We did our first website using Strikingly in a couple of hours. You don’t need to code to make a great website Don’t do an e-commerce website: redirect people to the startups websites when they click on “Buy”.
  17. 17. noeldelafrenchtech.fr | V1.0
  18. 18. Here’s what you need to put on your website Explain the concept & why you’re doing this. This is not Amazon. Explain what’s different 
 (startups + local + your special touch). Do different categories if you have enough products 
 (Tech, Food, Kids, Home, Art, Music, etc.) For each product, explain what the product is 
 but also talk about the startup and the team behind it. That’s what makes your movement special.
  19. 19. If you want to go further, 
 there are tons of additional things you can do (video, randomization, price sorting, etc.) 
 but I advise you to do something simple for the first edition.
  20. 20. Website Collect info Good processes 
 & deadlines Be organised from the start and you will save a lot of time! Your best friends for this phase are:
  21. 21. 4PROMOTE YOUR MOVEMENT!
  22. 22. Leverage all existing audiences from startups Each startup already has its own audience: make them all promote the common initiative to add them up. • Send a newsletter to their existing clients & leads. • Post on social networks.
  23. 23. Try to get startups into the right mindset: 
 We can all make the pie bigger together (=everyone brings something) which is more interesting than trying to take a bigger chunk of the pie individually (=‘please put me higher on the page’). It’s a big challenge 😉
  24. 24. Create social media accounts for your initiative and create some buzz! One effective way is to make contests on Facebook where people can win products by sharing on their walls. Our page got 1000 likes organically on the first day with this. Leverage social media 👥
  25. 25. Start with innovation-savvy press and expand from there. We got 200+ articles from French press, including major TVs: so can you! Leverage press Non-profit + startups + local + celebration = 🎉 a winner for journalists 🎉
  26. 26. 5BONUS TIME all the optional stuff you can do
  27. 27. Make a launch party 🎉 To celebrate our second year, we threw a launch party for startups & journalists. 
 70+ JOURNALISTS CAME They got a tote bag with a catalog listing all the gifts, discussed with startups all night-long and were able to try the products. 
 BIG SUCCESS
  28. 28. Make physical events Some places will offer you to showcase the initiative on location. It’s very cool but can be time-consuming: choose wisely!
  29. 29. Get sponsors This is a new thing we’re trying this year. We’re not asking any money for this, but we chose sponsors that are well-established brands to help us choose the startups and get extra legitimacy and exposure. Will let you know if it’s worth it!
  30. 30. Get official support In our case, we’ve had the official support of the French government from the start. Not bringing us money, but great legitimacy for press and general public, plus it’s always nice to feel encouraged!
  31. 31. FINAL WORDS…
  32. 32. Do you need money? Not really. Our budget was under $100 on the first year (Website hosting, etc.) and everything was done by volunteers. From our second year, we’ve asked $100 per startups in order to have a cooler website, make a video, throw a launch party, etc. It’s still volunteers only & non-profit but that gives us the means to make things bigger. I wouldn’t ask for anyone’s money before proving the concept works though.
  33. 33. Sounds fun? Join the Startups Celebrate movement
  34. 34. I promise it will bring you a lot of fun, energy, networking & unimagined opportunities. All we ask is that you keep the same bottom-up, peer-to-peer, non- profit spirit. Ready to launch your own movement? 
 
 Reach out! 
 penelope@startupscelebrate.com
  35. 35. Official sponsors of Startups Celebrate movements

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