The future is now and analyzing campaign data should no longer consist of spending endless time filtering through data dumps and spreadsheets to gain an understanding of your campaigns' performance. With PointRoll, tracking and understanding campaign performance reports is quick, easy and always accessible. Every online campaign has its own story written within the performance metrics and PointRoll's new reporting tools and hands on analytics makes finding, understanding and learning your campaign's story effortless. In this 30 minute webinar George Thomas, PointRoll’s Director of Product Management, will lead an overview of PointRoll’s ad analytics capabilities and guide you through the campaign reporting dashboard within the new OnPoint ad delivery platform. George will also discuss the benefits of viewable impressions as a valuable new analytics tool only available from PointRoll.

1. EASILY ANALYZE YOUR NEXT
CAMPAIGN: POINTROLL’S NEW
AD ANALYTICS AND VIEWABLE
IMPRESSIONS WEBINAR
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3. • ASK QUESTIONS
• FOLLOW @POINTROLL
• TWEET ALONG #PRANALYTICS
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4. The Dashboard Overview enables users to see all current campaign data and/or
all publisher placements for a quick campaign at a glance analysis. 4

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6. THE ONPOINT AD ANALYTICS DASHBOARD DISPLAYS TOP
LINE PERFORMANCE, DELIVERY & REACH METRICS
Easily swap metrics, time frame and number of elements to display without
jumping screens and staying within the same scope of analysis
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7. CHANGE DATE RANGE AND DISPLAY
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8. CHANGE METRICS & ADD BENCHMARK
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9. SORT, FILTER AND OBTAIN DETAILS
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10. DETAIL VIEW
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11. DETAILS & OPTIONS TO CAPTURE
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13. VIEWABLE
IMPRESSIONS
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14. NEW & EXCLUSIVE VIEWABLE IMPRESSION METRICS
Visible for at least 1 Sec & 50-100% of All Pixels Viewable
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15. FORMULA
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Imp served = 100
Imps are trackable 20 Imp served in Iframes,
for viewability = 50 therefore they could not be tracked for viewability
Viewable
Imps
(validated)
= 40
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16. CUSTOM
REPORTING TEAM
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17. EVERY CAMPAIGN IS ASSIGNED A DESIGNATED ACCOUNT TEAM
Let us… Benefits of Using Custom Reports
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18. ANALYTICS & 3RD
PARTY DATA
PROVIDERS
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19. OPEN INSIGHTS PROGRAM
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• Demographic and Behavioral insight through
QuantCast, Aperture, Compete, Legolas, Aggregate Knowledge, etc.
• Brand Study capabilities offered by InsightExpress, Dynamic
Logic, ComScore etc.
• OBA capabilities with Trustee, Evidon, DoubleVerify, etc.
• Specialized data analytics via AggregateKnowledge, etc.
We’re the only provider with an agnostic reporting and data approach leveraging multiple data sources
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20. Q&A
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