Social media for artists
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Social media for artists
- 1. Social Media for Ar.sts or how to promote yourself virtually free
- 2. Social Media: what is it? Dic.onary Search Results • so∙cial me∙di∙a noun = Websites and applica<ons used for social networking Per Wikipedia: Social media are media for social interac<on, using highly accessible and scalable communica<on techniques. Social media is the use of web‐based and mobile technologies to turn communica<on into interac<ve dialogue.
- 4. Why people use social media? Social media creates a community where like minded people can interact, mingle, and explore. They provide informa<on that’s judged by those within the community to be deemed noteworthy. It is interes<ng to note that social media sites have the same basic format in how they propagate the content provided by their users. Individuals are able to vote on the content or respond to the content. In this way, social media sites seek to gain and direct viewers. Social media is about giving control over informa<on back to the masses.
- 5. Why use social media for promo.on of your work? Because of the NUMBER OF PEOPLE using it! Examples: • Social networking now accounts for 22% of all <me spent online in the US. • A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. • Twi[er processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. • Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. • The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. • Australia has some of the highest social media usage sta<s<cs in the world. In terms of Facebook use Australia ranks highest with almost 9 hours per month from over 9 million users.
- 8. How to use Social Media, in general terms One of the key components in successful social media marke<ng implementa<on is building "social authority". Social authority is developed when an individual or organiza<on establishes themselves as an "expert" in their given field or area, thereby becoming an influencer in that field or area. It is through this process of "building social authority" that social media becomes effec<ve. That is why one of the founda<onal concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to par<cipate in the "conversa<on" in the hopes that you can become a "relevant influence" in that conversa<on.
- 9. Possible tools According to Kaplan and Haenlein there are six different types of social media: • collabora<ve projects, • social networking sites, • blogs and microblogs, • virtual game worlds, • content communi<es, • and virtual social worlds.
- 10. Possible tools Technologies include: • blogs, • instant messaging, • picture‐sharing, • music‐sharing, • vlogs, • crowdsourcing, • wall‐pos<ngs, • and voice over IP • email, Many of these social media services can be integrated via social network aggrega<on plagorms.
- 11. Prac<cal tools Communica<on media: • Blogs: Blogger, ExpressionEngine, Cyworld, Diaspora, Facebook, Hi5, LiveJournal, Open Diary, TypePad, Hyves, LinkedIn, MySpace, Ning, Vox, WordPress, Xanga Orkut, Plaxo, Tagged, Xing, IRC, • Microblogging: FMyLife, Foursquare, Yammer Jaiku, Plurk, Posterous, Tumblr, • Events: Evengul, The Hotlist, Twi[er, Qaiku, GoogleBuzz, Iden<.ca, Meetup.com, Upcoming Nasza‐Klasza.pl • Informa.on Aggregators: Netwibes, • Loca.on based social networks: Twine Foursquare, Geoloqui, Gowalla, • Online Advocacy and Fundraising: Facebook places, The Hotlist Causes, Kickstarter • Social networks: ASmallWorld, Bebo,
- 12. Prac<cal tools Collabora<on/authority building media: • Wikis: PBWorks, Wetpaint, Wikia, NowPublic, Reddit, Newsvine Wikimedia, Wikispaces • Social naviga.on: Trapster, Waze • Social Bookmarking (or social • Content Management Systems: tagging): CiteULike, Delicious, Wordpress, Drupal, Plone Diigo, Google Reader, • Document Managing and Edi.ng StumbleUpon, folkd Tools: Google Docs, Syncplicity, • Social Media Gaming: Empire Docs.com, Dropbox.com Avenue • Collabora.on: Central desktop • Social News: Digg, Mixx,
- 13. Prac<cal tools Mul<media: • Photography and art sharing: Pandora Radio, Spo<fy, Last.fm, deviantArt, Flickr, Photobucket, MySpace Music, Reverbna<on.com, Picasa, SmugMug, Zoomr ShareTheMusic, The Hype Machine, • Video sharing: sevenload, Viddler, Groove Shark, SoundCloud, Vimeo, YouTube, Dailymo<on, Bandcamp, Soundclick, imeem. Metacafe, Nico Nico Douga, Openfilm • Presenta.on sharing: scribd, • Livecas.ng: Jus<n.tv, Livestream, Slideshare OpenCU, Skype, S<ckam, Ustream, blip.tv, oovoo, Youtube • Music and audio sharing: ccMixter,
- 14. Prac<cal tools: Blogs A blog is a type of website or part of a website which is usually maintained by an individual with regular entries of commentary, descrip<ons of events, or other material such as graphics or video. Entries are commonly displayed in reverse‐chronological order. Types of blogs: • By Genre: • By owner: – poli<cal, travel (also known as travelogs), house blogs, fashion, project, educa<on, – Personal: an ongoing diary or commentary niche, music, quizzing blogs and legal (ouen by an individual, is the tradi<onal, most referred to as a blawgs), dreamlogs.. common blog – “garden variety” – Corporate/organiza.onal: used internally to • By Media enhance the communica<on and culture in a – A blog comprising videos is called a vlog, one corpora<on or externally for marke<ng, comprising links a linklog, a site containing a branding or PR purposes are called corporate porgolio of sketches a sketchblog or one with blogs. Similar blogs for clubs and socie<es photos is called a photoblog. are called club blogs, group blogs, or by – blogs with shorter posts and mixed media similar names. types are called tumblelogs.
- 19. Prac<cal tools: social network services A social networking service is an online service, plagorm, or site that focuses on building and reflec<ng of social networks or social rela<onsamong people, e.g., who share interests and/or ac<vi<es. The main types of social networking services are those which contain category places (such as former school year or classmates), means to connect with friends (usually with self‐descrip<on pages) and a recommenda<on system linked to trust. Facebook and Twi[er widely used worldwide, Decayenne, Tagged, XING, Badoo and Skyrock in parts Nexopia (mostly in Canada); of Europe; Bebo, VKontakte, Hi5, Hyves (mostly in The Orkut and Hi5 in South America and Central America; Netherlands), Friendster, Mixi, Mul<ply, Orkut, Wretch, renren and Draugiem.lv (mostly in Latvia), Cyworld in Asia and the Pacific Islands StudiVZ (mostly in Germany), Twi[er, Facebook, LinkedIn and Orkut are very popular in India. iWiW (mostly in Hungary), Tuen< (mostly in Spain), Nasza‐Klasa (mostly in Poland),
- 30. Prac<cal tools: Social Network aggrega<on plagorms • Social network aggrega.on is the process of collec<ng content from mul<ple social network services, such as MySpace or Facebook or Twi[er. The task is ouen performed by a social network aggregator, which pulls together informa<on into a single loca<on, or helps a user consolidate mul<ple social networking profiles into one profile. Various aggrega<on services provide tools or widgets to allow users to consolidate messages, track friends, combine bookmarks, search across mul<ple social networking sites, read RSS feedsfor mul<ple social networks, see when their name is men<oned on various sites, access their profiles from a single interface, provide "lifestreams", etc.
- 35. Ques<ons – Comments ‐ Your thoughts I’d love to hear them. Really. No need to raise your hand, just speak up.