SlideShare una empresa de Scribd logo

Pollen VC Building A Digital Lending Business

Pollen VC
Pollen VC
Pollen VCFinTech: financial solution for mobile developers en Pollen VC

How Pollen VC built a data-driven financial solution for digital businesses.

Pollen VC Building A Digital Lending Business

1 de 11
Descargar para leer sin conexión
BUILDING A DIGITAL LENDING BUSINESS
RITESH THADANI
1
BUILDING A DIGITAL LENDING BUSINESS
Building a Digital Lending Business
ABOUT POLLEN VC
• Global App Marketplace is a $25Bn market growing to
$142Bn within three years*
• We help app developers unlock their app store earnings
early to fuel growth and deploy venture capital
more efficiently
• New data-driven approach to lending - our tech platform
connects directly to central billing system for digital products
to price risk in real time
*Source:Vision Mobile Developer Economics Survey Feb 2014
2
BUILDING A DIGITAL LENDING BUSINESS
PROBLEM: PLATFORMS ONLY
PAY OUT REVENUE UP TO
60+ DAYS AFTER YOU’VE
EARNED IT.
LAUNCH
You’re earning money from
day 1
This is your money
trapped in the payment system
Platforms
release your
cash…
3
BUILDING A DIGITAL LENDING BUSINESS
Reinvest directly
into advertising
Acquire more users
more quickly
Draw down earnings
on a daily basis
A NEW WAY…
4
BUILDING A DIGITAL LENDING BUSINESS
TYPICAL LAUNCH SCENARIO
LAUNCH
Fail to get
credit with
ad networks
Can’t
reinvest to
acquire more
users
Get paid by
platforms
DOWNLOADS REVENUE
Revenue/Downloads
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015
5
BUILDING A DIGITAL LENDING BUSINESS
6
Publicidad

Recomendados

From Design Thinking to Design Doing
From Design Thinking to Design Doing From Design Thinking to Design Doing
From Design Thinking to Design Doing Intuit Inc.
 
8 Tips for Scaling Mobile Users in China by Edith Yeung
8 Tips for Scaling Mobile Users in China by Edith Yeung8 Tips for Scaling Mobile Users in China by Edith Yeung
8 Tips for Scaling Mobile Users in China by Edith YeungEdith Yeung
 
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
 
HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfIdzwan Yacob
 
31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & OfflinePixc
 
14 2 2023 - AI & Marketing - Hugues Rey.pdf
14 2 2023 - AI & Marketing - Hugues Rey.pdf14 2 2023 - AI & Marketing - Hugues Rey.pdf
14 2 2023 - AI & Marketing - Hugues Rey.pdfHugues Rey
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsSocial Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 

Más contenido relacionado

La actualidad más candente

What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022  // The Global Indie InsightsSocial Media Marketing Trends 2022  // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Punch Social Media Trends Report 2022
Punch Social Media Trends Report 2022Punch Social Media Trends Report 2022
Punch Social Media Trends Report 2022Bryn Foweather
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfMishellie
 
Instagram Growth Results 2023
Instagram Growth Results 2023Instagram Growth Results 2023
Instagram Growth Results 2023Wulax37
 
How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldSean Si
 
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch Amazon Web Services
 
Top Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventTop Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventChromeInfo Technologies
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfMarketingTrips
 
Microsoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022APPMAssociaoPortugue
 
Conversational AI and Chatbot Integrations
Conversational AI and Chatbot IntegrationsConversational AI and Chatbot Integrations
Conversational AI and Chatbot IntegrationsCristina Vidu
 

La actualidad más candente (20)

What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
NYU Talk
NYU TalkNYU Talk
NYU Talk
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022  // The Global Indie InsightsSocial Media Marketing Trends 2022  // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie Insights
 
Punch Social Media Trends Report 2022
Punch Social Media Trends Report 2022Punch Social Media Trends Report 2022
Punch Social Media Trends Report 2022
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
 
Instagram Growth Results 2023
Instagram Growth Results 2023Instagram Growth Results 2023
Instagram Growth Results 2023
 
How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the World
 
ChatGPT SEO Guide 2023
ChatGPT SEO Guide 2023ChatGPT SEO Guide 2023
ChatGPT SEO Guide 2023
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
 
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch
 
AI, ChatGPT and Content Marketing - Andrew Jenkins, Volterra Consulting
AI, ChatGPT and Content Marketing - Andrew Jenkins, Volterra ConsultingAI, ChatGPT and Content Marketing - Andrew Jenkins, Volterra Consulting
AI, ChatGPT and Content Marketing - Andrew Jenkins, Volterra Consulting
 
Top Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventTop Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big Event
 
Is AI generation the next platform shift?
Is AI generation the next platform shift?Is AI generation the next platform shift?
Is AI generation the next platform shift?
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdf
 
Microsoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft to Acquire LinkedIn: Overview for Investors
Microsoft to Acquire LinkedIn: Overview for Investors
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022
 
Conversational AI and Chatbot Integrations
Conversational AI and Chatbot IntegrationsConversational AI and Chatbot Integrations
Conversational AI and Chatbot Integrations
 

Destacado

Andreas Tschas - Pioneers - Building Startup Marketplaces in Europe & Asia - ...
Andreas Tschas - Pioneers - Building Startup Marketplaces in Europe & Asia - ...Andreas Tschas - Pioneers - Building Startup Marketplaces in Europe & Asia - ...
Andreas Tschas - Pioneers - Building Startup Marketplaces in Europe & Asia - ...Burton Lee
 
7 ineffective coding habits many F# programmers don't have
7 ineffective coding habits many F# programmers don't have7 ineffective coding habits many F# programmers don't have
7 ineffective coding habits many F# programmers don't haveYan Cui
 
A Guide to Facebook Advertising and Social Media Strategy
A Guide to Facebook Advertising and Social Media StrategyA Guide to Facebook Advertising and Social Media Strategy
A Guide to Facebook Advertising and Social Media StrategyGalvanize
 
Ultimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationUltimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationSean Johnson
 
how to build a growth hacking culture
how to build a growth hacking culturehow to build a growth hacking culture
how to build a growth hacking cultureAaron Ginn
 
Using Analytics To Make Smart HR Decisions
Using Analytics To Make Smart HR DecisionsUsing Analytics To Make Smart HR Decisions
Using Analytics To Make Smart HR DecisionsBambooHR
 
data science @NYT ; inaugural Data Science Initiative Lecture
data science @NYT ; inaugural Data Science Initiative Lecturedata science @NYT ; inaugural Data Science Initiative Lecture
data science @NYT ; inaugural Data Science Initiative Lecturechris wiggins
 
Visualising Data with Code
Visualising Data with CodeVisualising Data with Code
Visualising Data with CodeRi Liu
 
Acquire New Users with Better Activation
Acquire New Users with Better ActivationAcquire New Users with Better Activation
Acquire New Users with Better ActivationConrad Wadowski
 
Net Promoter Score Pitfalls to Avoid
Net Promoter Score Pitfalls to AvoidNet Promoter Score Pitfalls to Avoid
Net Promoter Score Pitfalls to AvoidAureus Analytics
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerLuminary Labs
 
13 Inspiring Quotes about Design
13 Inspiring Quotes about Design13 Inspiring Quotes about Design
13 Inspiring Quotes about DesignEthos3
 
Examples of Good and Bad Slides
Examples of Good and Bad SlidesExamples of Good and Bad Slides
Examples of Good and Bad SlidesAmanda627
 
Bad PowerPoint Example
Bad PowerPoint ExampleBad PowerPoint Example
Bad PowerPoint Examplemiddletonat
 
TEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkTEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkVolker Hirsch
 
Startup Metrics for Pirates
Startup Metrics for PiratesStartup Metrics for Pirates
Startup Metrics for PiratesDave McClure
 
The Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The FutureThe Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The FutureArturo Pelayo
 

Destacado (20)

Enabling Autonomy
Enabling AutonomyEnabling Autonomy
Enabling Autonomy
 
CSS Grid Layout
CSS Grid LayoutCSS Grid Layout
CSS Grid Layout
 
Andreas Tschas - Pioneers - Building Startup Marketplaces in Europe & Asia - ...
Andreas Tschas - Pioneers - Building Startup Marketplaces in Europe & Asia - ...Andreas Tschas - Pioneers - Building Startup Marketplaces in Europe & Asia - ...
Andreas Tschas - Pioneers - Building Startup Marketplaces in Europe & Asia - ...
 
7 ineffective coding habits many F# programmers don't have
7 ineffective coding habits many F# programmers don't have7 ineffective coding habits many F# programmers don't have
7 ineffective coding habits many F# programmers don't have
 
A Guide to Facebook Advertising and Social Media Strategy
A Guide to Facebook Advertising and Social Media StrategyA Guide to Facebook Advertising and Social Media Strategy
A Guide to Facebook Advertising and Social Media Strategy
 
Ultimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationUltimate Guide to Funnel Optimization
Ultimate Guide to Funnel Optimization
 
how to build a growth hacking culture
how to build a growth hacking culturehow to build a growth hacking culture
how to build a growth hacking culture
 
Using Analytics To Make Smart HR Decisions
Using Analytics To Make Smart HR DecisionsUsing Analytics To Make Smart HR Decisions
Using Analytics To Make Smart HR Decisions
 
data science @NYT ; inaugural Data Science Initiative Lecture
data science @NYT ; inaugural Data Science Initiative Lecturedata science @NYT ; inaugural Data Science Initiative Lecture
data science @NYT ; inaugural Data Science Initiative Lecture
 
Visualising Data with Code
Visualising Data with CodeVisualising Data with Code
Visualising Data with Code
 
Acquire New Users with Better Activation
Acquire New Users with Better ActivationAcquire New Users with Better Activation
Acquire New Users with Better Activation
 
Net Promoter Score Pitfalls to Avoid
Net Promoter Score Pitfalls to AvoidNet Promoter Score Pitfalls to Avoid
Net Promoter Score Pitfalls to Avoid
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI Explainer
 
13 Inspiring Quotes about Design
13 Inspiring Quotes about Design13 Inspiring Quotes about Design
13 Inspiring Quotes about Design
 
Examples of Good and Bad Slides
Examples of Good and Bad SlidesExamples of Good and Bad Slides
Examples of Good and Bad Slides
 
Bad PowerPoint Example
Bad PowerPoint ExampleBad PowerPoint Example
Bad PowerPoint Example
 
TEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkTEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of Work
 
Startup Metrics for Pirates
Startup Metrics for PiratesStartup Metrics for Pirates
Startup Metrics for Pirates
 
The Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The FutureThe Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The Future
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 

Similar a Pollen VC Building A Digital Lending Business

The Power of Commission Payment Choice - Fragmob Technology Conference
The Power of Commission Payment Choice - Fragmob Technology ConferenceThe Power of Commission Payment Choice - Fragmob Technology Conference
The Power of Commission Payment Choice - Fragmob Technology ConferenceHyperwallet
 
Prepare to join the App Millionaires Club
Prepare to join the App Millionaires ClubPrepare to join the App Millionaires Club
Prepare to join the App Millionaires ClubPollen VC
 
Beyone Games: Using Mobile Payments to Jump-Start Customer Engagement
Beyone Games: Using Mobile Payments to Jump-Start Customer EngagementBeyone Games: Using Mobile Payments to Jump-Start Customer Engagement
Beyone Games: Using Mobile Payments to Jump-Start Customer EngagementCentric Consulting
 
Unlocking digital opportunity in Southeast Asia
Unlocking digital opportunity in Southeast AsiaUnlocking digital opportunity in Southeast Asia
Unlocking digital opportunity in Southeast AsiaPuja Pramudya
 
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruption
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruptionPeterjan Van Nieuwenhuizen - Transformation vs Enterprise distruption
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruptionAgile Impact
 
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruption
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruptionPeterjan Van Nieuwenhuizen - Transformation vs Enterprise distruption
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruptionAgile Impact Conference
 
State of the Industry Real Estate
State of the Industry  Real EstateState of the Industry  Real Estate
State of the Industry Real EstateFYA Media Group
 
OfferSavvy Pitch Deck Oct 2014
OfferSavvy Pitch Deck Oct 2014OfferSavvy Pitch Deck Oct 2014
OfferSavvy Pitch Deck Oct 2014Justin W. Boggs
 
Bootcamp Voor Groei
Bootcamp Voor Groei Bootcamp Voor Groei
Bootcamp Voor Groei Taïs Croes
 
The Big Willow overview and client uses cases
The Big Willow overview and client uses casesThe Big Willow overview and client uses cases
The Big Willow overview and client uses casesNeil Passero ★
 
Qwikwire investment pitch deck 6 2014
Qwikwire investment pitch deck 6 2014Qwikwire investment pitch deck 6 2014
Qwikwire investment pitch deck 6 2014Gerry Cruz
 
2020's Leading Fintech Companies to Watch
2020's Leading Fintech Companies to Watch2020's Leading Fintech Companies to Watch
2020's Leading Fintech Companies to WatchThe Business Fame
 
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
Webinar 16th april   digital marketing workshop for entrepreneurs & retailersWebinar 16th april   digital marketing workshop for entrepreneurs & retailers
Webinar 16th april digital marketing workshop for entrepreneurs & retailersSocial Beat
 
Prepare to Join the App Millionaires Club | Martin Macmillan
Prepare to Join the App Millionaires Club | Martin MacmillanPrepare to Join the App Millionaires Club | Martin Macmillan
Prepare to Join the App Millionaires Club | Martin MacmillanJessica Tams
 
Mad vid s pitch deck
Mad vid s pitch deckMad vid s pitch deck
Mad vid s pitch deckrdeverywhere
 

Similar a Pollen VC Building A Digital Lending Business (20)

The Power of Commission Payment Choice - Fragmob Technology Conference
The Power of Commission Payment Choice - Fragmob Technology ConferenceThe Power of Commission Payment Choice - Fragmob Technology Conference
The Power of Commission Payment Choice - Fragmob Technology Conference
 
Prepare to join the App Millionaires Club
Prepare to join the App Millionaires ClubPrepare to join the App Millionaires Club
Prepare to join the App Millionaires Club
 
Beyone Games: Using Mobile Payments to Jump-Start Customer Engagement
Beyone Games: Using Mobile Payments to Jump-Start Customer EngagementBeyone Games: Using Mobile Payments to Jump-Start Customer Engagement
Beyone Games: Using Mobile Payments to Jump-Start Customer Engagement
 
Unlocking digital opportunity in Southeast Asia
Unlocking digital opportunity in Southeast AsiaUnlocking digital opportunity in Southeast Asia
Unlocking digital opportunity in Southeast Asia
 
Digital marketing services
Digital marketing servicesDigital marketing services
Digital marketing services
 
Denis Terpanov, Pollen VC
Denis Terpanov, Pollen VCDenis Terpanov, Pollen VC
Denis Terpanov, Pollen VC
 
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruption
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruptionPeterjan Van Nieuwenhuizen - Transformation vs Enterprise distruption
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruption
 
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruption
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruptionPeterjan Van Nieuwenhuizen - Transformation vs Enterprise distruption
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruption
 
State of the Industry Real Estate
State of the Industry  Real EstateState of the Industry  Real Estate
State of the Industry Real Estate
 
OfferSavvy Pitch Deck Oct 2014
OfferSavvy Pitch Deck Oct 2014OfferSavvy Pitch Deck Oct 2014
OfferSavvy Pitch Deck Oct 2014
 
The future of banking
The future of banking The future of banking
The future of banking
 
Bootcamp Voor Groei
Bootcamp Voor Groei Bootcamp Voor Groei
Bootcamp Voor Groei
 
The Big Willow overview and client uses cases
The Big Willow overview and client uses casesThe Big Willow overview and client uses cases
The Big Willow overview and client uses cases
 
Qwikwire investment pitch deck 6 2014
Qwikwire investment pitch deck 6 2014Qwikwire investment pitch deck 6 2014
Qwikwire investment pitch deck 6 2014
 
2020's Leading Fintech Companies to Watch
2020's Leading Fintech Companies to Watch2020's Leading Fintech Companies to Watch
2020's Leading Fintech Companies to Watch
 
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
Webinar 16th april   digital marketing workshop for entrepreneurs & retailersWebinar 16th april   digital marketing workshop for entrepreneurs & retailers
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
 
Digital launchpad brochure final
Digital launchpad brochure finalDigital launchpad brochure final
Digital launchpad brochure final
 
Prepare to Join the App Millionaires Club | Martin Macmillan
Prepare to Join the App Millionaires Club | Martin MacmillanPrepare to Join the App Millionaires Club | Martin Macmillan
Prepare to Join the App Millionaires Club | Martin Macmillan
 
Avenues for Revenue for Mint.com
Avenues for Revenue for Mint.comAvenues for Revenue for Mint.com
Avenues for Revenue for Mint.com
 
Mad vid s pitch deck
Mad vid s pitch deckMad vid s pitch deck
Mad vid s pitch deck
 

Más de Pollen VC

Pollen VC Slides - Hyper Games Conference 2021
Pollen VC Slides - Hyper Games Conference 2021Pollen VC Slides - Hyper Games Conference 2021
Pollen VC Slides - Hyper Games Conference 2021Pollen VC
 
PollenVC Pocket Gamer Connects London 2020
PollenVC Pocket Gamer Connects London 2020 PollenVC Pocket Gamer Connects London 2020
PollenVC Pocket Gamer Connects London 2020 Pollen VC
 
The Most Important Metrics for Scaling Your User Acquisition
The Most Important Metrics for Scaling Your User AcquisitionThe Most Important Metrics for Scaling Your User Acquisition
The Most Important Metrics for Scaling Your User AcquisitionPollen VC
 
How to Finance Your Growth A Metrics Based Approach - Martin Macmillan
How to Finance Your Growth A Metrics Based Approach - Martin MacmillanHow to Finance Your Growth A Metrics Based Approach - Martin Macmillan
How to Finance Your Growth A Metrics Based Approach - Martin MacmillanPollen VC
 
Playcrafting - Mastering The Art Of Scaling Your Mobile Game
Playcrafting - Mastering The Art Of Scaling Your Mobile GamePlaycrafting - Mastering The Art Of Scaling Your Mobile Game
Playcrafting - Mastering The Art Of Scaling Your Mobile GamePollen VC
 
Pollen VC: How To Successfully Launch Your Mobile Game
Pollen VC: How To Successfully Launch Your Mobile GamePollen VC: How To Successfully Launch Your Mobile Game
Pollen VC: How To Successfully Launch Your Mobile GamePollen VC
 
Pollen VC App Promotion Summit 2014
Pollen VC App Promotion Summit 2014Pollen VC App Promotion Summit 2014
Pollen VC App Promotion Summit 2014Pollen VC
 
Alternative Funding for Game Developers
Alternative Funding for Game DevelopersAlternative Funding for Game Developers
Alternative Funding for Game DevelopersPollen VC
 
The Funding Gap
The Funding GapThe Funding Gap
The Funding GapPollen VC
 
How to successfully launch your mobile game
How to successfully launch your mobile gameHow to successfully launch your mobile game
How to successfully launch your mobile gamePollen VC
 

Más de Pollen VC (10)

Pollen VC Slides - Hyper Games Conference 2021
Pollen VC Slides - Hyper Games Conference 2021Pollen VC Slides - Hyper Games Conference 2021
Pollen VC Slides - Hyper Games Conference 2021
 
PollenVC Pocket Gamer Connects London 2020
PollenVC Pocket Gamer Connects London 2020 PollenVC Pocket Gamer Connects London 2020
PollenVC Pocket Gamer Connects London 2020
 
The Most Important Metrics for Scaling Your User Acquisition
The Most Important Metrics for Scaling Your User AcquisitionThe Most Important Metrics for Scaling Your User Acquisition
The Most Important Metrics for Scaling Your User Acquisition
 
How to Finance Your Growth A Metrics Based Approach - Martin Macmillan
How to Finance Your Growth A Metrics Based Approach - Martin MacmillanHow to Finance Your Growth A Metrics Based Approach - Martin Macmillan
How to Finance Your Growth A Metrics Based Approach - Martin Macmillan
 
Playcrafting - Mastering The Art Of Scaling Your Mobile Game
Playcrafting - Mastering The Art Of Scaling Your Mobile GamePlaycrafting - Mastering The Art Of Scaling Your Mobile Game
Playcrafting - Mastering The Art Of Scaling Your Mobile Game
 
Pollen VC: How To Successfully Launch Your Mobile Game
Pollen VC: How To Successfully Launch Your Mobile GamePollen VC: How To Successfully Launch Your Mobile Game
Pollen VC: How To Successfully Launch Your Mobile Game
 
Pollen VC App Promotion Summit 2014
Pollen VC App Promotion Summit 2014Pollen VC App Promotion Summit 2014
Pollen VC App Promotion Summit 2014
 
Alternative Funding for Game Developers
Alternative Funding for Game DevelopersAlternative Funding for Game Developers
Alternative Funding for Game Developers
 
The Funding Gap
The Funding GapThe Funding Gap
The Funding Gap
 
How to successfully launch your mobile game
How to successfully launch your mobile gameHow to successfully launch your mobile game
How to successfully launch your mobile game
 

Último

IIBA Adl - Being Effective on Day 1 - Slide Deck.pdf
IIBA Adl - Being Effective on Day 1 - Slide Deck.pdfIIBA Adl - Being Effective on Day 1 - Slide Deck.pdf
IIBA Adl - Being Effective on Day 1 - Slide Deck.pdfAustraliaChapterIIBA
 
Oppotus - Malaysians on Malaysia 4Q 2023.pdf
Oppotus - Malaysians on Malaysia 4Q 2023.pdfOppotus - Malaysians on Malaysia 4Q 2023.pdf
Oppotus - Malaysians on Malaysia 4Q 2023.pdfOppotus
 
Lies and Myths in InfoSec - 2023 Usenix Enigma
Lies and Myths in InfoSec - 2023 Usenix EnigmaLies and Myths in InfoSec - 2023 Usenix Enigma
Lies and Myths in InfoSec - 2023 Usenix EnigmaAdrian Sanabria
 
data analytics and tools from in2inglobal.pdf
data analytics  and tools from in2inglobal.pdfdata analytics  and tools from in2inglobal.pdf
data analytics and tools from in2inglobal.pdfdigimartfamily
 
[IRTalks@The University of Glasgow] A Topology-aware Analysis of Graph Collab...
[IRTalks@The University of Glasgow] A Topology-aware Analysis of Graph Collab...[IRTalks@The University of Glasgow] A Topology-aware Analysis of Graph Collab...
[IRTalks@The University of Glasgow] A Topology-aware Analysis of Graph Collab...Daniele Malitesta
 
Soil Health Policy Map Years 2020 to 2023
Soil Health Policy Map Years 2020 to 2023Soil Health Policy Map Years 2020 to 2023
Soil Health Policy Map Years 2020 to 2023stephizcoolio
 
Morris H. DeGroot, Mark J. Schervish - Probability and Statistics (4th Editio...
Morris H. DeGroot, Mark J. Schervish - Probability and Statistics (4th Editio...Morris H. DeGroot, Mark J. Schervish - Probability and Statistics (4th Editio...
Morris H. DeGroot, Mark J. Schervish - Probability and Statistics (4th Editio...AkbarHidayatullah11
 
chatgpt-prompts (1).pdf
chatgpt-prompts (1).pdfchatgpt-prompts (1).pdf
chatgpt-prompts (1).pdfMuntherMurjan1
 
Web 3.0 in Data Privacy and Security | Data Privacy |Blockchain Security| Cyb...
Web 3.0 in Data Privacy and Security | Data Privacy |Blockchain Security| Cyb...Web 3.0 in Data Privacy and Security | Data Privacy |Blockchain Security| Cyb...
Web 3.0 in Data Privacy and Security | Data Privacy |Blockchain Security| Cyb...Cyber Security Experts
 
PredictuVu ProposalV1.pptx
PredictuVu ProposalV1.pptxPredictuVu ProposalV1.pptx
PredictuVu ProposalV1.pptxKapilSinghal47
 
Industry 4.0 in IoT Transforming the Future.pptx
Industry 4.0 in IoT Transforming the Future.pptxIndustry 4.0 in IoT Transforming the Future.pptx
Industry 4.0 in IoT Transforming the Future.pptxMdRafiqulIslam403212
 
Artificial Intelligence and its Impact on Society.pptx
Artificial Intelligence and its Impact on Society.pptxArtificial Intelligence and its Impact on Society.pptx
Artificial Intelligence and its Impact on Society.pptxVighnesh Shashtri
 
SABARI PRIYAN's self introduction as a reference
SABARI PRIYAN's self introduction as a referenceSABARI PRIYAN's self introduction as a reference
SABARI PRIYAN's self introduction as a referencepriyansabari355
 
AWS Identity and access management for users
AWS Identity and access management for usersAWS Identity and access management for users
AWS Identity and access management for usersStephenEfange3
 
SABARI PRIYAN's self introduction as reference
SABARI PRIYAN's self introduction as referenceSABARI PRIYAN's self introduction as reference
SABARI PRIYAN's self introduction as referencepriyansabari355
 
Big Data - large Scale data (Amazon, FB)
Big Data - large Scale data (Amazon, FB)Big Data - large Scale data (Amazon, FB)
Big Data - large Scale data (Amazon, FB)CUO VEERANAN VEERANAN
 
Generative AI Rennes Meetup with OVHcloud - WAICF highlights & how to deploy ...
Generative AI Rennes Meetup with OVHcloud - WAICF highlights & how to deploy ...Generative AI Rennes Meetup with OVHcloud - WAICF highlights & how to deploy ...
Generative AI Rennes Meetup with OVHcloud - WAICF highlights & how to deploy ...Thibaud Le Douarin
 

Último (18)

IIBA Adl - Being Effective on Day 1 - Slide Deck.pdf
IIBA Adl - Being Effective on Day 1 - Slide Deck.pdfIIBA Adl - Being Effective on Day 1 - Slide Deck.pdf
IIBA Adl - Being Effective on Day 1 - Slide Deck.pdf
 
Oppotus - Malaysians on Malaysia 4Q 2023.pdf
Oppotus - Malaysians on Malaysia 4Q 2023.pdfOppotus - Malaysians on Malaysia 4Q 2023.pdf
Oppotus - Malaysians on Malaysia 4Q 2023.pdf
 
Lies and Myths in InfoSec - 2023 Usenix Enigma
Lies and Myths in InfoSec - 2023 Usenix EnigmaLies and Myths in InfoSec - 2023 Usenix Enigma
Lies and Myths in InfoSec - 2023 Usenix Enigma
 
data analytics and tools from in2inglobal.pdf
data analytics  and tools from in2inglobal.pdfdata analytics  and tools from in2inglobal.pdf
data analytics and tools from in2inglobal.pdf
 
[IRTalks@The University of Glasgow] A Topology-aware Analysis of Graph Collab...
[IRTalks@The University of Glasgow] A Topology-aware Analysis of Graph Collab...[IRTalks@The University of Glasgow] A Topology-aware Analysis of Graph Collab...
[IRTalks@The University of Glasgow] A Topology-aware Analysis of Graph Collab...
 
2.pptx
2.pptx2.pptx
2.pptx
 
Soil Health Policy Map Years 2020 to 2023
Soil Health Policy Map Years 2020 to 2023Soil Health Policy Map Years 2020 to 2023
Soil Health Policy Map Years 2020 to 2023
 
Morris H. DeGroot, Mark J. Schervish - Probability and Statistics (4th Editio...
Morris H. DeGroot, Mark J. Schervish - Probability and Statistics (4th Editio...Morris H. DeGroot, Mark J. Schervish - Probability and Statistics (4th Editio...
Morris H. DeGroot, Mark J. Schervish - Probability and Statistics (4th Editio...
 
chatgpt-prompts (1).pdf
chatgpt-prompts (1).pdfchatgpt-prompts (1).pdf
chatgpt-prompts (1).pdf
 
Web 3.0 in Data Privacy and Security | Data Privacy |Blockchain Security| Cyb...
Web 3.0 in Data Privacy and Security | Data Privacy |Blockchain Security| Cyb...Web 3.0 in Data Privacy and Security | Data Privacy |Blockchain Security| Cyb...
Web 3.0 in Data Privacy and Security | Data Privacy |Blockchain Security| Cyb...
 
PredictuVu ProposalV1.pptx
PredictuVu ProposalV1.pptxPredictuVu ProposalV1.pptx
PredictuVu ProposalV1.pptx
 
Industry 4.0 in IoT Transforming the Future.pptx
Industry 4.0 in IoT Transforming the Future.pptxIndustry 4.0 in IoT Transforming the Future.pptx
Industry 4.0 in IoT Transforming the Future.pptx
 
Artificial Intelligence and its Impact on Society.pptx
Artificial Intelligence and its Impact on Society.pptxArtificial Intelligence and its Impact on Society.pptx
Artificial Intelligence and its Impact on Society.pptx
 
SABARI PRIYAN's self introduction as a reference
SABARI PRIYAN's self introduction as a referenceSABARI PRIYAN's self introduction as a reference
SABARI PRIYAN's self introduction as a reference
 
AWS Identity and access management for users
AWS Identity and access management for usersAWS Identity and access management for users
AWS Identity and access management for users
 
SABARI PRIYAN's self introduction as reference
SABARI PRIYAN's self introduction as referenceSABARI PRIYAN's self introduction as reference
SABARI PRIYAN's self introduction as reference
 
Big Data - large Scale data (Amazon, FB)
Big Data - large Scale data (Amazon, FB)Big Data - large Scale data (Amazon, FB)
Big Data - large Scale data (Amazon, FB)
 
Generative AI Rennes Meetup with OVHcloud - WAICF highlights & how to deploy ...
Generative AI Rennes Meetup with OVHcloud - WAICF highlights & how to deploy ...Generative AI Rennes Meetup with OVHcloud - WAICF highlights & how to deploy ...
Generative AI Rennes Meetup with OVHcloud - WAICF highlights & how to deploy ...
 

Pollen VC Building A Digital Lending Business

  • 1. BUILDING A DIGITAL LENDING BUSINESS RITESH THADANI 1
  • 2. BUILDING A DIGITAL LENDING BUSINESS Building a Digital Lending Business ABOUT POLLEN VC • Global App Marketplace is a $25Bn market growing to $142Bn within three years* • We help app developers unlock their app store earnings early to fuel growth and deploy venture capital more efficiently • New data-driven approach to lending - our tech platform connects directly to central billing system for digital products to price risk in real time *Source:Vision Mobile Developer Economics Survey Feb 2014 2
  • 3. BUILDING A DIGITAL LENDING BUSINESS PROBLEM: PLATFORMS ONLY PAY OUT REVENUE UP TO 60+ DAYS AFTER YOU’VE EARNED IT. LAUNCH You’re earning money from day 1 This is your money trapped in the payment system Platforms release your cash… 3
  • 4. BUILDING A DIGITAL LENDING BUSINESS Reinvest directly into advertising Acquire more users more quickly Draw down earnings on a daily basis A NEW WAY… 4
  • 5. BUILDING A DIGITAL LENDING BUSINESS TYPICAL LAUNCH SCENARIO LAUNCH Fail to get credit with ad networks Can’t reinvest to acquire more users Get paid by platforms DOWNLOADS REVENUE Revenue/Downloads Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 5
  • 6. BUILDING A DIGITAL LENDING BUSINESS 6
  • 7. BUILDING A DIGITAL LENDING BUSINESS FUNDING FOR FINTECH Building a Digital Lending Business Amount $ Capital Markets Banks Family Offices Equity Capital Data/Model Validation 7
  • 8. BUILDING A DIGITAL LENDING BUSINESS DIGITAL Creation and shipping of physical goods Invoices created at end of month and posted/emailed. Paid 30,45,60 day terms Advertising booked weeks in advance - eg TV campaigns, direct mailings Factoring/Discounting solutions available to shorten cycles at a cost App Store Marketplace - Real time economics Consumers purchase digital product real-time - billed to credit cards instantly Advertising purchased in real time through RTB exchanges Lack of financial products eg invoice financing 30 days is a long time. 60 days is an eternity! VS OLD WORLD COMPARISON PHYSICAL 8
  • 9. BUILDING A DIGITAL LENDING BUSINESS STRUCTURE 9
  • 10. BUILDING A DIGITAL LENDING BUSINESS GROWTH IN THE LONG TAIL Building a Digital Lending Business •c. 70,000 developers making more than $10k/year across iOS and Google Play •L-Shaped revenue curve is flattening out •More opportunities for developers in the long tail •User acquisition becoming better understood 10