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Day 25 - Communication Skill 
4 May 2020 
─ 
Prabodh Sirur 
sirurp@gmail.com 
   
1 
2 
 
What is Communication Skill? 
Communication Skill is the ability to effectively give and receive information. 
Different types of communication - Verbal (oral/ written)/ Non-verbal/ Visual, 
Formal/ Informal, One-to-one/ One-to many... 
The purpose of communication - to inform, to express feelings, to imagine, to 
influence, and to meet social expectations 
My learning for the day 
Source - ​Pixar’s top 6 Rules of Great Storytelling 
Author - ​Brian Peters 
Storytelling predates writing. Stories have been a means of entertainment, 
education, cultural preservation or instilling moral values for thousands of 
years. 
Stories and children 
Stories play a crucial role in ​developing children’s overall personality​. A 
bedtime story is always a good way for parents ​to bond with children​. 
Listening to stories helps children ​develop their sense of imagination​, 
which is vital for their future development. By listening to stories, a toddler 
gets to hear a lot of new words. Repeating these words will help ​widen her 
vocabulary​. It is a great medium to ​instil values in children​. 
Successful communication is more than conveying information; it is 
about engaging your audience. The most effective way to engage an 
audience is with storytelling.​ Effective storytelling involves a deep 
understanding of human emotions, motivations, and psychology in order to 
truly move an audience. 
   
2 
3 
 
Pixar’s storytelling rules 
Pixar’s 22 storytelling rules became world famous when Emma Coats, Pixar’s 
storyboard artist began tweeting her learning.  
These are the top 6 storytelling rules from the list of Pixar’s famous 22 rules.  
1. Great stories are universal​ - Great storytelling is about taking a piece of 
the human condition (so things like birth, growth, emotionality, aspiration, 
conflict) and conveying it in a unique situation. 
2. Great stories have a clear structure and purpose​ - This is Pixar’s 
structure (part A) - Once upon a time there was ….. Every day, ….. One day ….. 
Because of that, .... Until finally …..  
And this is Pixar’s rule about purpose (part B) - Why must you tell THIS story? 
What’s the belief burning within you that your story feeds off of? What 
greater purpose does this serve? What does it teach? 
3. Great stories have a character to root for (an underdog)​ - When your 
character is battling against all odds, facing adversity, or their back is against 
the wall, everyone roots for him/ her. Everyone wants to see the character 
win. 
4. Great stories appeal to our deepest emotions​ - These six emotions are 
our deepest emotions anger, disgust, fear, happiness, sadness, and surprise. 
The story should have space for these to play. 
5. Great stories are surprising and unexpected​ - A potent mixture of red 
herrings, misunderstandings, and sudden plunges in the opposite direction 
provide opportunity to build stories with surprises and the unexpected. 
6. Great stories are simple and focused​ - Authors want to pack all 
information possible into their stories. Great stories are simple and focused. 
One way to find out if your story is easy to follow is to tell it to a friend or 
family member who has never heard it before. Watch their face as you read 
it and try to see where they pause and what questions they might have. 
   
3 
4 
 
Something about Pixar​ - Pixar is arguably one of the greatest storytellers of 
our generation. Pixar, originally a Steve Job’s company (1986), was bought by 
another great storyteller company, Walt Disney in 2006. Over the years, 
they’ve won 13 Academy Awards, 9 Golden Globes, and 11 Grammys. Toy 
Story, from Pixar, is the world’s first computer animated feature film (1995). 
 
A great quote to remember - ​“A fact wrapped in a story is 22 times more 
memorable.”​ - Jerome Bruner, cognitive psychologist. No wonder Pixar stuck 
to this number when they wrote their 22 rules of storytelling. 
Some articles that I read when creating this piece. 
Pixar’s 22 Rules of Storytelling 
7 Basic Story Types and Why They Matter to Your Marketing 
The 100 stories that shaped the world 
The Element of Surprise: A Storyteller’s Secret Weapon 
Importance Of Storytelling For Children In Today'S Digital World 
How to improve this skill? 
Set a goal to ​become a go-to person​ by mastering the art and science of 
communication​.  
Follow the ​LAST model​ to build your personal brand as a Guru of ​communication​.  
1. Learn​ - Invest time in learning different frameworks/ models/ techniques of 
communication  
2. Apply​ -  
a. Identify a model suitable to you 
b. Create a template to document the flow of the process 
c. Find opportunities to use the selected method/ template 
d. Maintain record/ process flow of every important activities you did to 
with respect to ​communication 
4 
5 
 
e. Maintain notes of your thoughts/ insights/ failures/ challenges…. to be 
used for sharing/ training others 
3. Share​ - Share the insights captured in step 2 above in a planned manner 
(social media posts, blogs, videos, study notes…) 
4. Train​ - Generate opportunities to train your peers and team members so 
that, over time, your organization benefits from your efforts 
Purpose of this document 
I took a 66 day challenge​ to study Life Skills last year (10 April 2019). To my 
astonishment, I succeeded in studying for 66 days one skill a day.  
My objectives of learning these skills were - To strengthen my mind to face life’s 
challenges with ease, To use these skills in my worklife for a better performance, To 
use these skills in my personal life for enriching my relationships, To open new 
possibilities to surprise myself.  
This is my next 66 day challenge​ (from 10 April 2020) - To share my Life Skills 
learning with my social media friends.  
I pray that my toil helps you in your success journey. 
What are Life Skills? 
UNICEF​ defines Life skills as - ​psychosocial abilities​ for adaptive and positive 
behaviour that enable individuals ​to deal effectively with the demands and 
challenges of everyday life​. They are loosely grouped into three broad categories 
of skills 
- cognitive skills​ for analyzing and using information,  
- personal skills​ for developing personal agency and managing oneself,  
- inter-personal skills​ for communicating and interacting effectively with 
others. 
Which LifeSkills are covered? 
The ​World Health Organisation​ identified these basic areas of life skills that are 
relevant across cultures:  
5 
6 
 
1. Decision-making 
2. Problem-solving 
3. Creative thinking 
4. Critical thinking 
5. Communication 
6. Interpersonal skills 
7. Self-awareness 
8. Empathy 
9. Coping with emotions 
10.Coping with stress. 
Some trivia 
‘Life skills’ was never part of the school curriculum. WHO/ UNESCO mandated 
academia to teach these skills in all schools across the globe in 1993. 
Different countries educate their children in these skills with different objectives 
- Zimbabwe and Thailand - prevention of HIV/AIDS 
- Mexico - prevention of adolescent pregnancy 
- United Kingdom - child abuse prevention 
- USA - prevention of substance abuse and violence 
- South Africa and Colombia - positive socialization of children. 
 
6 

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Day 25 communication skill

  • 1.        Picture credit - ​medium  Day 25 - Communication Skill  4 May 2020  ─  Prabodh Sirur  sirurp@gmail.com      1 
  • 2. 2    What is Communication Skill?  Communication Skill is the ability to effectively give and receive information.  Different types of communication - Verbal (oral/ written)/ Non-verbal/ Visual,  Formal/ Informal, One-to-one/ One-to many...  The purpose of communication - to inform, to express feelings, to imagine, to  influence, and to meet social expectations  My learning for the day  Source - ​Pixar’s top 6 Rules of Great Storytelling  Author - ​Brian Peters  Storytelling predates writing. Stories have been a means of entertainment,  education, cultural preservation or instilling moral values for thousands of  years.  Stories and children  Stories play a crucial role in ​developing children’s overall personality​. A  bedtime story is always a good way for parents ​to bond with children​.  Listening to stories helps children ​develop their sense of imagination​,  which is vital for their future development. By listening to stories, a toddler  gets to hear a lot of new words. Repeating these words will help ​widen her  vocabulary​. It is a great medium to ​instil values in children​.  Successful communication is more than conveying information; it is  about engaging your audience. The most effective way to engage an  audience is with storytelling.​ Effective storytelling involves a deep  understanding of human emotions, motivations, and psychology in order to  truly move an audience.      2 
  • 3. 3    Pixar’s storytelling rules  Pixar’s 22 storytelling rules became world famous when Emma Coats, Pixar’s  storyboard artist began tweeting her learning.   These are the top 6 storytelling rules from the list of Pixar’s famous 22 rules.   1. Great stories are universal​ - Great storytelling is about taking a piece of  the human condition (so things like birth, growth, emotionality, aspiration,  conflict) and conveying it in a unique situation.  2. Great stories have a clear structure and purpose​ - This is Pixar’s  structure (part A) - Once upon a time there was ….. Every day, ….. One day …..  Because of that, .... Until finally …..   And this is Pixar’s rule about purpose (part B) - Why must you tell THIS story?  What’s the belief burning within you that your story feeds off of? What  greater purpose does this serve? What does it teach?  3. Great stories have a character to root for (an underdog)​ - When your  character is battling against all odds, facing adversity, or their back is against  the wall, everyone roots for him/ her. Everyone wants to see the character  win.  4. Great stories appeal to our deepest emotions​ - These six emotions are  our deepest emotions anger, disgust, fear, happiness, sadness, and surprise.  The story should have space for these to play.  5. Great stories are surprising and unexpected​ - A potent mixture of red  herrings, misunderstandings, and sudden plunges in the opposite direction  provide opportunity to build stories with surprises and the unexpected.  6. Great stories are simple and focused​ - Authors want to pack all  information possible into their stories. Great stories are simple and focused.  One way to find out if your story is easy to follow is to tell it to a friend or  family member who has never heard it before. Watch their face as you read  it and try to see where they pause and what questions they might have.      3 
  • 4. 4    Something about Pixar​ - Pixar is arguably one of the greatest storytellers of  our generation. Pixar, originally a Steve Job’s company (1986), was bought by  another great storyteller company, Walt Disney in 2006. Over the years,  they’ve won 13 Academy Awards, 9 Golden Globes, and 11 Grammys. Toy  Story, from Pixar, is the world’s first computer animated feature film (1995).    A great quote to remember - ​“A fact wrapped in a story is 22 times more  memorable.”​ - Jerome Bruner, cognitive psychologist. No wonder Pixar stuck  to this number when they wrote their 22 rules of storytelling.  Some articles that I read when creating this piece.  Pixar’s 22 Rules of Storytelling  7 Basic Story Types and Why They Matter to Your Marketing  The 100 stories that shaped the world  The Element of Surprise: A Storyteller’s Secret Weapon  Importance Of Storytelling For Children In Today'S Digital World  How to improve this skill?  Set a goal to ​become a go-to person​ by mastering the art and science of  communication​.   Follow the ​LAST model​ to build your personal brand as a Guru of ​communication​.   1. Learn​ - Invest time in learning different frameworks/ models/ techniques of  communication   2. Apply​ -   a. Identify a model suitable to you  b. Create a template to document the flow of the process  c. Find opportunities to use the selected method/ template  d. Maintain record/ process flow of every important activities you did to  with respect to ​communication  4 
  • 5. 5    e. Maintain notes of your thoughts/ insights/ failures/ challenges…. to be  used for sharing/ training others  3. Share​ - Share the insights captured in step 2 above in a planned manner  (social media posts, blogs, videos, study notes…)  4. Train​ - Generate opportunities to train your peers and team members so  that, over time, your organization benefits from your efforts  Purpose of this document  I took a 66 day challenge​ to study Life Skills last year (10 April 2019). To my  astonishment, I succeeded in studying for 66 days one skill a day.   My objectives of learning these skills were - To strengthen my mind to face life’s  challenges with ease, To use these skills in my worklife for a better performance, To  use these skills in my personal life for enriching my relationships, To open new  possibilities to surprise myself.   This is my next 66 day challenge​ (from 10 April 2020) - To share my Life Skills  learning with my social media friends.   I pray that my toil helps you in your success journey.  What are Life Skills?  UNICEF​ defines Life skills as - ​psychosocial abilities​ for adaptive and positive  behaviour that enable individuals ​to deal effectively with the demands and  challenges of everyday life​. They are loosely grouped into three broad categories  of skills  - cognitive skills​ for analyzing and using information,   - personal skills​ for developing personal agency and managing oneself,   - inter-personal skills​ for communicating and interacting effectively with  others.  Which LifeSkills are covered?  The ​World Health Organisation​ identified these basic areas of life skills that are  relevant across cultures:   5 
  • 6. 6    1. Decision-making  2. Problem-solving  3. Creative thinking  4. Critical thinking  5. Communication  6. Interpersonal skills  7. Self-awareness  8. Empathy  9. Coping with emotions  10.Coping with stress.  Some trivia  ‘Life skills’ was never part of the school curriculum. WHO/ UNESCO mandated  academia to teach these skills in all schools across the globe in 1993.  Different countries educate their children in these skills with different objectives  - Zimbabwe and Thailand - prevention of HIV/AIDS  - Mexico - prevention of adolescent pregnancy  - United Kingdom - child abuse prevention  - USA - prevention of substance abuse and violence  - South Africa and Colombia - positive socialization of children.    6