Key Statistics Of Product Managers and Product Marketing Managers

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Key statistics of both product marketing managers and product managers.

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The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren't getting the profitable results they expect, but everyone across the organization feels the pressure. When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage. Jeff Thull, CEO and president of Prime Resource Group, will discuss why customers have become immune to value propositions and how the value life cycle is the key to market dominance.

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Before launching our Price course a year ago, we talked to companies of all shapes and sizes about their struggles with pricing. Each and every one stated that, despite all the information they could gather on their sales, their costs and their competitors, when it came right down to it, their pricing was really just their best guess. But we can’t leave such an important aspect of our products to chance, which is why in this issue we are delving into all things price related. Jim Semick leads us off with a great look at the challenges and opportunities of pricing SaaS products. Then our own Mark Stiving talks about pricing in competitive landscapes. Finally, Holly Krafft and Reed Holden write about how to gain internal support for your pricing strategies, first at the leadership level and then within your sales organization. But this issue isn’t all dollars and cents. I want to call particular attention to Robin Sharma’s article on the top 10 things amazing leaders do, regardless of whether they have a title. Following these simple steps could change the trajectory of your career and those around you. Today’s product teams have a lot to juggle. Our hope is that this issue can provide you with some tools and tips to make it all just a little easier. Happy Reading, Rebecca Kalogeris, Editorial Director

Pragmatic Marketer Spring 2015

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Groundhog day is my dad’s favorite holiday. It’s been that way for as long as I can remember, far before the Bill Murray movie of the same name came out. Growing up, I couldn’t understand why he would pick such a random holiday to be his favorite. But then I noticed how every February 2nd he’d receive cards or calls from friends new and old. And it dawned on me: He picked it because he could own it. His love of Groundhog Day was unique. Every year when Phil stuck out his head, whether he saw his shadow or not, people thought of my dad. It was my first marketing lesson: Distinguish yourself from the crowd. And it’s as valid today as it was back then. That’s why this issue is dedicated to providing you tips and tools for differentiating your product, your company and your career. Happy Reading, Rebecca Kalogeris, Editorial Director

Pragmatic Marketer Winter 2015

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We all know the feeling. The creeping sense of doom that our project is falling apart. The growing horror as we watch it unravel despite all our best laid plans. The moment of terror when we realize it’s well and truly dead. All of us—whether we make launch plans or business plans, product plans or go-to-market-plans—have at least one skeleton in our closet. And it was most likely put there by one of these plan killers: poor alignment with corporate strategy, bad metrics or lack of understanding of the market. Fortunately, this issue of Pragmatic Marketer provides practical tools and tips for addressing all three. First, Bill Thomson walks us through creating a strategic product plan. Robert Boyd and our own Jon Gatrell talk about key metrics—how to measure everything from overall organizational strength to individual sprints. And finally, weaving it all together, is a real-life look at how Hubspot ensures its product launch plans succeed. There are bone-yards full of good ideas that collapse during planning and execution. In this issue we help ensure your project isn’t one of them. Happy reading, Rebecca Kalogeris, Editorial Director

Pragmatic Marketer Fall 2014

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In politics, nothing halts progress like a divided constituency. Red states vs. blue states. Liberals vs. conservatives. Athens vs. Sparta. Each side is focused not on moving forward or finding compromise, but on placing blame. Unfortunately, this same type of divide exists in many technology companies between the product and the development teams. But this divide cannot stand. Because, as Mark Lawler says in his article, only by working together can we “deliver great products that delight those who are the most important: your customers.” Working together effectively means understanding each other’s points of views and goals. This summer’s issue helps you do just that, as contributors who have sat on both sides of the technology aisle weigh in on everything from methodologies to prioritization to the key artifacts required for interdepartmental communication. So grab a cup of coffee, pull up a chair and dive into the latest issue of The Pragmatic Marketer. And when you’re done, share the issue with your partner across the aisle and start uniting your efforts for the common good. Sincerely, Rebecca Kalogeris, Editorial Director

Pragmatic Marketer Summmer 2014

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We’ve all struggled with a launch under-performing at some point in our career. Usually, it’s because we’ve forgotten the No. 1 rule about launches: Launch readiness is more than product readiness. When we recently launched our newest course, Price, we didn’t set the date by when the training materials would be ready. We set it by when the whole organization would be ready. When could the beta be done? The go-to-market materials prepared? The support systems in place? And the sales team armed with answers to questions? Until all these items were ready, nothing was really ready. It’s these concepts, the different aspects required for a successful launch, which we delve into in this issue. I hope it offers you the tools and tips you need to make your next launch a success. Sincerely, Craig Stull, Founder/CEO

Pragmatic Marketer Spring 2014

Pragmatic Marketing

Technology continues to enhance our real-time communications across the globe. And as the world seemingly gets smaller, the opportunities get bigger. In the United States alone, exports rose to their highest level on record last November. And China also reported record trade figures last year. This issue of Pragmatic Marketer takes a look at how to make the most of globalization since, as Adi Kabazo puts it in his article, “While commercializing, marketing and supporting technology products in multiple regions can be a dream come true, it can also be an extremely daunting challenge.” From translation efforts to pricing to development, this issue features insights for going global that we hope you’ll reach for time and again. We strive to be a go-to resource for product management and marketing professionals. If there’s anything you’d like to see in an upcoming issue, please reach out to editor@pragmaticmarketing.com. Sincerely, Craig Stull, Founder/CEO

Pragmatic Marketer Winter 2014

Pragmatic Marketing

At Pragmatic Marketing, we’ve worked with thousands of high-tech companies—so we’re no strangers to innovation. And we’ve recently completed some innovation of our own, restructuring our curriculum to offer more of what the market has told us it wants. You see, the market should be at the center of every innovation effort you make. As Neil Baron puts it in this issue’s feature article, “A valuable innovation delivers an improved customer experience as a result of a better way of doing things.” In addition to Baron’s view, Paul Brooks helps you decide whether what you’re contemplating is actually a bad idea. Jessica Dugan provides tips to get past the hang-ups that are holding you back, and Eric Doner shows you how to foster innovation in your organization—all in hopes of helping you do your own innovating in a way that’s valued by your customers. This issue is also full of best practices and examples of how to approach content, mobile products, competitive analysis, and much more. As Peter Drucker once said, “Business has only two functions: marketing and innovation.” This issue strives to help you do both. Sincerely, Craig Stull, Founder/CEO

Pragmatic Marketer Summer 2013

Pragmatic Marketing

In the 20 years that Pragmatic Marketing has been around, we’ve seen enormous change in the importance and definition of the product management and marketing roles. Our goal as a company is to help arm people with the information and tools they need to really succeed in this changing environment. That’s why we’ve focused this issue on what it takes to become, discover and mentor top-notch talent. Our own Paul Young leads the discussion with the seven X-factor traits that can be found in rock stars. Some of these might surprise you. But as author Saeed Khan points out, “even rock stars have backup bands.” Khan discusses how finding the right candidates is often less about their impressive resumes and more about how well they fit in your organization. And that’s just the beginning. As always, we have included the best practices, real-world examples and tips you need to excel in your career. We hope you enjoy this issue. Sincerely, Craig Stull, Founder/CEO

Pragmatic Marketer Spring 2013

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Welcome to the first issue of the relaunched Pragmatic Marketer magazine. Last year, the number of people who have taken Pragmatic Marketing courses reached a milestone 85,000—demonstrating the growth of product management and marketing as a field in the 20 years we’ve been around. And with that rapid growth and constant evolution, industry professionals need a centralized resource to turn to for best practices, case studies and information about their roles. Our magazine had already built a reputation as an industry resource, and we felt the time was right to invest in relaunching it. Our hope is that this magazine will get important conversations started in the product management and marketing community, so it seems fitting that our inaugural issue focus on the world of communicating. We lead with an article about a challenge everyone faces: how to work more effectively with customers. Cindy Alvarez offers you 20 ways to get the ball rolling. We follow with tips and best practices for communicating with everyone from CEOs and shareholders to finance executives and sales guys. We’ve introduced three new recurring sections—Build Better Products, Sell More Stuff and Lead Strategically—designed to offer best practices to help you in your day-to-day roles and to address the topics that you’ve told us matter most to you. We hope you enjoy our magazine, and please feel free to communicate with us at editor@pragmaticmarketing.com. We welcome feedback, questions or ideas for what you’d like to see in future issues of Pragmatic Marketer. We want to be that trusted resource that you look forward to every quarter. Sincerely, Craig Stull, Founder/CEO

Pragmatic Marketer Winter 2013

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