1. PRAKASH KUMAR
NIL 4B, 3rd Floor, NIL Block, Malviya Nagar, New Delhi
+919818446706 | singhprakash18@rediffmail.com
Date of Birth: 14 April’ 84
EXECUTIVE SUMMARY
Prakash is an Area Sales Manager with a leading spirits manufacturer handling retail sales with a dual focus on
modern as well as general trade. He has more than 8 years of extensive experience of working in sales
management areas and leading sales activities for multiple organizations.
His responsibilities entail: launch and management of new brands, stakeholder interaction for order
management, vendor handling, outstanding collection, brand promotion and trade etc.
He is an alumnus of IIPM, New Delhi with a Post-Graduation in Management in Marketing & HR (Dual
Specialization). He also holds a diploma in Hotel Management and Catering Technology from SCHM, Mangalore.
He has deep understanding of retail businesses in spirits industry, brand management and sales & marketing of
products.
Seeking Roles:
• Sales Management
• Product/Brand Management
• Trade Promotion & Management
CORE QUALIFICATIONS
• PGDBM (Marketing and HR - Dual specialization), IIPM, New Delhi (2005)
• Diploma in Hotel Management and Catering Technology, Srinivash College of Hotel Management,
Mangalore (2003)
• B.A., Devghar Hindi Vidya Peeth University, Devghar, Bihar (2003)
PROFESSIONAL EXPERIENCE (9 YEARS 3 MONTHS)
Organization 3 India Glycols Ltd. Duration Feb 2013 – Till Date
Designation Area Sales Manager Key Role Retail Sales
Responsibilities
• Responsible for Retail Sales (Modern Trade and General Trade) of V2O Vodka, Beach house Rum & Soulmate
Whisky portfolios in Delhi.
• Launching of New Brand V2O Vodka, Beach House Rum & Soulmate whisky in Delhi
• Interact with DSIIDC, DTTDC, DSCSC & DCCWS for order generation of government owned vends.
• Also Handling Private Vends Modern Trade for Delhi.
• Collection of outstanding from market.
• Handling the team of 5 people.
• Handling corporation head office department.
• Brand Promotion and trade Activities.
• Responsible for all Visibility (In-store and Outdoor) and Merchandising activities including selection and
monitoring of external agencies
• Competitor analysis and detailed Market study to analyze market trends
• Monitor Accounts, Cash Flow & Collections of company owned distributors for Credit Control Management

2. PRAKASH KUMAR
NIL 4B, 3rd Floor, NIL Block, Malviya Nagar, New Delhi
+919818446706 | singhprakash18@rediffmail.com
Date of Birth: 14 April’ 84
Organization 2 United Breweries Ltd. Duration Sep 2006 – Jan 2013
Designation Senior Territory Sales Executive Key Role Sr. Territory Sales
Responsibilities
• Manage a 21 member frontline sales team to achieve business goals
• Responsible for Retail Sales (Modern Trade and General Trade) of Kingfisher, Heineken and Sandpiper/Zingaro
portfolios in Delhi
• Interact with DSIIDC, DTTDC, DSCSC & DCCWS for order generation for government owned vends
• Handled HoReCa Channel and Key Accounts sales of Kingfisher and Sandpiper/Zingaro in Central & West Delhi from
Sep, 06 to Oct, 07
• Oversaw successful launch of Kingfisher Draught Beer and Kingfisher Ultra Beer
• Identified outlets and placement norms for premium category (Kingfisher Ultra and Heineken)
• Responsible for designing, executing and monitoring all Brand Promotion Activities for brand building and market
development
• Responsible for all Visibility (In-store and Outdoor) and Merchandising activities including selection and monitoring
of external agencies
• Competitor analysis and detailed Market study to analyze market trends
• Monitor Accounts, Cash Flow & Collections of company owned distributors for Credit Control Management
• Building profitable relations with clients and generating repeat business through effective networking
Organization 1 Bharti Airtel Ltd. Duration Aug 2005 – Aug 2006
Designation Sales Executive Key Role Corporate Sales
Responsibilities
• Responsible for Corporate Sales of Post-Paid cards in SME’s
• Interface between Company and the Client and customized plans as per the needs of clients
• Responsible for revenue enhancement from existing clients
• Identified new clients and business opportunities

3. PRAKASH KUMAR
NIL 4B, 3rd Floor, NIL Block, Malviya Nagar, New Delhi
+919818446706 | singhprakash18@rediffmail.com
Date of Birth: 14 April’ 84
KEY PROJECTS
• Assistant to Mr Ravi Chaudhary, Art Director, R GRAPHICS, an advertising agency based in Delhi on a
project on the effectiveness of Print Advertising campaigns on the minds of the customers
• Report on National Economic Planning- a tale of sauntering elephant and hidden dragon
• Study on the Trade Union practices, Training and Development practices in BHEL
• Comparative Analysis on the Sales and Distribution of cola giants - Coca-Cola and
Pepsi
ACTIVITIES
♦ Second rank in French, Srinivash College of Hotel Management, Mangalore
♦ First position in GK quiz, Srinivash College of Hotel Management, Mangalore