Technology Entrepreneurship course
(Prof .Eesley, Stanford online)
Venture Lab
Assignment submission-
Marketing-
plan,analysis,execution,revenue,feedback
Team – TechPreneurs
Team Member(s) : Prashant Sahay

Games and
contests
Stock Alert :
* Sample site taken from internet to illustrate the idea of our prototype

How do we intend to achieve our
Our value proposition value proposition.
1. Help millions learn finance in simple and easy
1. Multi level marketing - To attract new members
language in which they can understand the concepts
and apply them in all basic and daily transactions. and retain existing ones.
2. Have holistic approach towards finance to make 2. Investment in the company- One can buy stake in
use of it in daily walk of life. our company for as low as $1 . By virtue of multi
3. Provide innovative interactive means using layered membership escalation , the stake of all
articles, videos. podcasts. slideshows. images, etc to existing members grow with each new member in
help everyone easily grasp concepts. the chain.
4. Penetration in rural area which is otherwise 3. Gaming/contests/puzzles to attract masses not
isolated with respect to financial knowledge and to interested in finance but in entertainment .
build a large network of co –owners and 4.Personalized end to end solutions to members –
collaborators of our company.
a. Members driven – Members ask and other
members reply . Forum based.
b. Expert driven- Members ask and solutions
provided by our panel of experts/consultants.

Key features of our literacy site : finfreedom.com
1. It is based on concept of multi level marketing wherein one customer recommends the website to other .
Customer 1 can buy stake in our co. by investing some money .After that ,he needs to get others to invest
in our co. and based on the no. of customers made by 1st customer and his subsequent links, the share of
all in the chain will keep on increasing.
2. It caters to needs of students in high schools .This has been an untapped segment so far and we propose
to attract this customer base by including games, reward points, goodies, free educational trip etc. to
students who perform well over weeks.
3. We intend to educate masses in rural regions primarily because about 65 % of population of emerging
nations still reside in rural areas. We plan to attract them by organizing village fairs, weekly educational
classes in village community centers.
4. We have also identified armed forces ,small businessmen and retired professional as our potential
customers .We intend to contribute to the rehabilitation of retired personnel and army veterans. We
would offer then our” know all “ software at throw away prices as a part of our corporate social
responsibility.
5. Though we intend to educate the masses through online media primarily, we will also resort to franchise
model of business .this will bring in cash for us which can thus be applied in further growth of the project.
6. We intend to host weekend lectures on all major FM radio channels.
7. We intend to target the departmental stores and stationaries to stock and sell our learning tools like
workbooks bearing key fin concepts.
8. For ladies /households ,We intend to partner with DTH TV operators to include our educational software in
their package so that ladies could learn at ease in home while watching TV.
9. For students or youth not interested in finance but in entertainment, we intend to attract their attention
by advertising our product on popular entertainment sites like fb, youtube etc. .we intend to trap this
segment by introducing fun games like finance-ville etc.
10. No joining fee. Nominal software usage charge. Redeemable reward points.
11. We also intend to provide expert consultancy solutions (end to end) by one user to other. The idea is that
on a forum a member may post his problem(s). This problem will be open an any other viewer can see it
and provide his solutions . All solutions will be ranked/graded by other members and the solution getting
maximum votes/likes will get reward points.
12. We intend to provide professional consultancy solutions for critical problems through our pool of experts.
This will be chargeable.

Strategy 1 Marketing ideas / brainstorming
Parameters to judge the viability
S.no. Multi-level marketing
of my marketing ideas
Have you taken feedbacks from all media possible, on this
1 yes. Interviews, surveys and online questionnaire.
idea?
2 What is the estimated cost incurred on its launch? nominal
3 How big is your customer base? (estimate) 10 million with a growth rate of 3-5 % per annum.
1. We will ask the potential customer to invest in our co. with $1 and thus he
purchases a small share in our company.
4 What is your strategy for launching it ?
2. With the help of multi level Marketing, his share grows with the number of
people he brings into the company for investments.
5 Practical/feasible? yes
6 Media for it? website, print, Word of mouth
7 Measures to reduce on cost of marketing? none since expense on it is low.
1. must check if the cash inflow is always greater the cash out flow.
2. make it lucrative by attaching this scheme to rewards/badge points.
8 Key Suggestions from potential end users ?
3.benefits only if implemented on large scale. So you need to use this tool
vigorously and exhaustively.
Incorporated changes in marketing strategy based on
9 yes. Share ratio decided based on positive balance of cash flow.
feedbacks?
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? $ 200 million
12 Loopholes ? it may collapse if > 100 million people invest within one year.
13 Remedial actions to plug the loop holes? Offer it by invitation for first few months to check on huge influx of people.
14 Resources that you will need? web media, human developers, paypal , banking institutions
15 Priortity ? 1

Strategy 2 Marketing ideas / brainstorming
Parameters to judge the viability of my marketing
S.no. Reward points
ideas
1 Have you taken feedbacks from all media possible, on this idea? yes. Interviews, surveys and online questinonaire.
2 What is the estimated cost incurred on its launch? nominal
3 How big is your customer base? (estimate) 10 million with a growth rate of 3-5 % per annum.
1. We will ask the potential customer to become
members of our web portal (free of cost) and win reward
points for :
1. question/answers
4 What is your strategy for launching it ? 2.consultancy solutions
3.software developments
4.gaming
5.other activities
2. Rewards points redeemable for goodies.
5 Practical/feasible? yes
6 Media for it? website, print, Word of mouth
7 Measures to reduce on cost of marketing? none since expense on it is low.
1. must check if the reward scheme is always in favor of
companys' revenue inflow.
2. make it lucrative by attaching this scheme to multi
8 Key Suggestions from potential end users ?
level marketing.
3.benefits only if implemented on large scale. So you
need to use this tool vigourously and exaustively.
yes.reward points decided based on positive balance of
9 Incorporated changes in marketing strategy based on feedbacks?
cash flow.
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? $250 million
it may collapse if > 100 million people invest within one
12 Loopholes ?
year.
Offer it by invitation for first few months to check on
13 Remedial actions to plug the loop holes?
huge influx of people.
web media, human developers, paypal , banking
14 Resources that you will need?
institutions
15 Priortity ? 2

Strategy 3 Marketing ideas/Brainstorming
Parameters to judge the viability of my
S.no. marketing ideas Collaboration with village self help groups
1 Have you taken feedbacks from all media possible, on this idea? yes. Interviews, surveys and online questinonaire.
2 What is the estimated cost incurred on its launch? $ 1 million per year
3 How big is your customer base? (estimate) 50 million with a growth rate of 5-5 % per annum.
1. We will approach the village self help groups and explain it to them, The incentive
4 What is your strategy for launching it ? for then would be company shares.they should explain the villagers about :-
1. question/answers
2.consultancy solutions
3.software developments
4.gaming
5.other activities
2. Rewards points redeemable for goodies.
5 Practical/feasible? yes
6 Media for it? print media, word of mouth, local level meeting
7 Measures to reduce on cost of marketing? none since expense on it is low.
8 Key Suggestions from potential end users ? 1. Periodically check on effectiveness of this marketing strategy.
2. make it lucrative by attaching this scheme to self help group in villages.
3.benefits only if implemented on large scale. So you need to use this tool vigourously
and exaustively.
yes.based on feedback to approach village self help group instead of village
9 Incorporated changes in marketing strategy based on feedbacks? panchayats .
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? > $1 billion
12 Loopholes ? it may collapse if > 80 million people invest within one year.
13 Remedial actions to plug the loop holes? Offer it by invitation for first few months to check on huge influx of people.
14 Resources that you will need? web media, human developers, paypal , banking institutions
15 Priortity ? 2

Strategy 4 Marketing ideas/Brainstorming
Interactive TV channels on various satellite tv
Parameters to judge the viability of my marketing service providers
S.no. ideas
Have you taken feedbacks from all media possible,
1 on this idea? yes. Interviews, surveys and online questinonaire.
2 What is the estimated cost incurred on its launch? $ 5 million per year
3 How big is your customer base? (estimate) 35 million with a growth rate of 4.5- 6.5 % per annum.
1. We will approach the satelllite tv providers with our educational programmes epecially
4 What is your strategy for launching it ? designed for women .These programmes will have:-
1. question/answers
2.consultancy solutions
3.software developments
4.gaming
5.other activities
2.Rewards points redeemable for goodies.
5 Practical/feasible? yes
6 Media for it? print media, word of mouth, TV ,advertisements
7 Measures to reduce on cost of marketing? start with broadcast in afternoons (women prime time slot)
8 Key Suggestions from potential end users ? 1. Periodically check on effectiveness of this marketing strategy.
2. make it lucrative by attaching this scheme to self employment and empowerment of
women.
3.benefits only if implemented on large scale. So you need to use this tool vigourously
and exaustively.
Incorporated changes in marketing strategy based on
9 feedbacks? yes.Changed strategy from massive to selective programme broadcast.
10 Differentiating factor ? never been tried in fields of financial literacy.
Potential revenue that this strategy can
11 generate/year? > $1.5 billion
12 Loopholes ? dependence on TV satellite providers
13 Remedial actions to plug the loop holes? can we go for joint venture with service providers?
14 Resources that you will need? web media, human developers, paypal , banking institutions
15 Priortity ? 1

Strategy 5 Marketing Ideas/Brainstorming
Online stock trading portal
Parameters to judge the viability of my marketing
S.no. ideas
Have you taken feedbacks from all media possible, on
1 this idea? yes. Interviews, surveys and online questionnaire.
2 What is the estimated cost incurred on its launch? $ 2 million per year
3 How big is your customer base? (estimate) 35 million with a growth rate of 4.5- 6.5 % per annum.
1. We will approach the stock trading platforms for working professionals . This will also
4 What is your strategy for launching it ? have:-
1. question/answers
2.consultancy solutions
3.software developments
4.gaming
5.other activities
2.Rewards points redeemable for goodies.
5 Practical/feasible? yes
6 Media for it? print media, word of mouth, TV ,advertisements
7 Measures to reduce on cost of marketing? start with stock trading and stock news only.
8 Key Suggestions from potential end users ? 1. Periodically check on effectiveness of this marketing strategy.
2. make it lucrative by attaching least brokerage charges
3.benefits only if implemented on large scale. So you need to use this tool vigorously and
exhaustively.
Incorporated changes in marketing strategy based on
9 feedbacks? yes.Changed strategy from massive to selectivestock trading
10 Differentiating factor ? never been tried in fields of financial literacy.
Potential revenue that this strategy can
11 generate/year? > $5 billion
12 Loopholes ? dependence on trading platforms
13 Remedial actions to plug the loop holes? can we go for joint venture with service providers?
14 Resources that you will need? web media, human developers, paypal , banking institutions
15 Priortity ? 3

Way Forward
Based on the discussion and the detailed analysis that we have done for
various marketing strategies, We conclude that:-
1. We need to fine tune the multi level marketing strategy. It has to be
worked from financial point of view.
2. We need to focus on women segment. So we have redesigned the
programming methodology.
3. We shall approach the village self help group for massive financial literacy
in rural areas.
4. We shall provide all financial platforms that might be needed by working
professionals.