1. PUTTUR PRASHANTH
Phone: 009880912857/ 0824-2414424
E-Mail: raoprashanth2002@yahoo.com/ prashanthrao2009@gmail.com
Senior Level Professional
~ Sales & Marketing ~ Brand Management ~ Channel Sales
Industry Preference: Electrical
Location Preference: Dubai, Oman, Qatar and Kuwait
An accomplished professional with a dynamic career in New Business Development, Key Account Management, Brand
Management & Product Launches across multiple categories, skilled in managing multi-media campaigns across the country,
leading high growth and new brand launches
Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing concepts &
strategies
SKILL SET
Sales &Marketing
Revenue Generation
Customer Relationship
Management
Brand Promotions
Channel Management
Key Account Management
Team Management
PROFILE SUMMARY
 A competent professional with over 16 years of experience in Sales &
Marketing, Channel Sales and Brand Promotions
 Proficient in driving large scale revenue& profit gains and bagging
breakthrough orders; skilled in developing relations with business partners by
identifying the strength of each partner, planning monthly primary & secondary
numbers and coordinating with them for effective business development
 Abilities inincreasingbrandbuildingpreferenceinterms of price& quality; skilled
inorganizing clientspecific promotional events / campaigns as per budget
 Experienced in conceptualizing & executing highly creative & results-driven
marketing, branding and communications programs for established
brands/ services
 Successfully led key business initiatives & strategies to meet changing
customer needs / expectations, thereby resulting into high level of customer
satisfaction, increase in market share, sales volume & bottom line profitability
 Skilled in implementing brand promotion & awareness strategies;
performing pre sales activities like identifying prospective clients and
giving them product presentations
 An innovative professional with strong analytical, communication,
interpersonal and negotiation skills

2. CORE COMPETENCIES
 Conceptualizing competitive business development strategies to develop market share for achievement of revenue &
profitability targets and making the business viable for partners by ensuring healthy ROI
 Utilizing market feedback & personal network to develop marketing intelligence for formulating plans (both strategic /
tactical) for the brands
 Rendering sustained services to business partners/ customers, increasing retention level by achieving service quality
norms and resolving the issues to attain high customer satisfaction
 Networking with media personnel and establishing long-standing associations with them; evaluating new communication
media from time to time and effectively adopting the same
 Conducting opportunity analysis by keeping abreast of market trends to obtain intelligence reports and handling business
activities (pre & post marketing) regarding product positioning & launches to face counter-competition
 Creating & sustaining a dynamic environment that fosters development opportunities & motivates high performance
amongst team members; imparting continuous on-job training (need based) for greater operational efficiency
ORGANIZATIONAL EXPERIENCE
Apr’06- till date: Legrand India Pvt. Ltd., Mangalore as Area Asst Manager
Key Result Areas:
 Carrying out market research for Legrand’s range of products and systems for electrical installations
accountable for the generation of leads by means of market research, business analysis and client interaction
 Managing the sales of Legrand range of complete electrical solutions like:
o Energy distribution upto 6300A (ACB,MCCB, Bus-Bars, MCB’s, RCD’s, Time-Switches and Distribution Boards)
o Control and Command (Switches and Sockets, Multi-Apartment Video Door Entry, Access Control, Remote Control,
Home Automation System (ARTEOR, AXOLUTE and Vantage Solutions)
o Voice Data Image (Cabinets, Patch-Cords,, Patch-Panels, Fibre-Optic and Copper Cables)
o Cable Management (Trucking, Mini-Columns, Floor-Boxes, Pop-Up Boxes and Wire Mesh Cables-Trays)
 Making information networks about individuals and corporations offering electrical installations solutions for use in
residential, commercial and industrial buildings
 Providing offers and also quoting the tenders as per BOQ specification given by the electrical consultant and giving the right
product with right solution which will be used in the application of the project and also negotiation with the commercial terms
 Performing evaluation of the campaigns to improve our effectiveness & penetration into new accounts
Managing the conduction of Industrial seminars for all the electrical engineers, architects meet, builders/ electrical
contractors meet and networking products
 Accountable for identifying the project and visiting the builders, architect, electrical consultants; discussing about the
related products and getting approval for the same
 Liaising with all the major industries like (MRPL, MCF, NMPT, BASF, KIOCL), MAHE Group , Panel Builders, OEMS,
Institutions, Bank Sectors, Govt. Departments, Airport Authority of India, BSNL Local Office, LIC of India Local Branch
office(UDUPI), NITK, KSRTC (New Depo, Bus-stand, Admin office), etc.
 Coordinating with and visiting Electrical Engineers, Junior Engineer, Deputy General Manager (Electrical), Executive
Engineer, Resident Engineer of the related department; updating the product
Highlights:
 Merit of achieving the targets on a consistent basis over the past 6 years
 Successfully handled projects like 332 Land Traders Multi-Apartment Video Door Phones, SKS Netgate 35 Floor 168 Multi-
Apartment Vedio Door Phones System, 4 Premium Independent Bungalow for My Home Smart Solution for SCS Home-
Automation Home, Yenepoya Medical College, Cablofil Wire Mess Cable-Trays, Lighting Management System for the
MAHE Men’s International Hostel A And B Block, Zuchinni Rising Main for Synapse Neuro Health Care Hospital Project

3.  Bagged Star Performer Award for the FY 2009
 Recognized as the Continuous Growth Performer since 8 years
Jun’04- Apr’06: Indo-Asian Fuse Gear Limited, Mangalore as Executive - Sales
Key Result Areas:
 Accountable for carrying out market research for Indo Asian’s range of products and systems for electrical installations
 Handled the generation of leads by means of market research, business analysis and client interaction for an increased
sales of distribution boards, switch boards, switch panels, fuse switches, MCCBs, HRC fuses, MCBs, and RCDs
 Carried out the Generation of information networks about individuals and corporations offering electrical installations
solutions for use in residential, commercial and industrial buildings
Highlight:
 Holds the merit of being recommended for the portfolio of very good performer in the company and contributed to
business by exceeding business expectations for 5 quarters
Nov’00 – May’04: V-Guard Industries Pvt. Ltd., Mangalore as Sr. Executive - Marketing
Key Result Areas:
 Handled the sales and marketing of 8 different range of products in districts like Mangalore and Udupi
 Managed the development and expansion of the dealer network in underrepresented areas of South Canara
Highlight:
 Distinction of achieving a sales target of one crore in the first half of 2003 i.e. April-September
Apr’99 – Nov’00: Bajaj Auto Finance Ltd., Mangalore as Executive - Marketing
ACADEMIC DETAILS
 Bachelor's Degree in Science from Mangalore University, Mangalore in 1999
IT SKILLS
 Proficient with the usage of MS- Office and other Internet Applications
PERSONAL DETAILS
Date of Birth: 15th November 1977
Address: Puttur Prashanth, Laxmi Nilaya, Attavara Shantha Alva Compound, Amar Alva Road, Monkey Stand,
Mangalore-575001
Languages Known: English, Hindi, Kannada and Tulu