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Pratap CV

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Pratap CV

  1. 1. Profile Summary Strategic sales and marketing specialist professional leveraging over 11 years of cross-cultural experience in optimizing revenue through sales and service excellence with various sectors, in different regions. Currently associated with SBC Tanzania Limited, Pepsi, Tanzania as Regional Sales Manager. Expertise in identifying new business avenues, creating a global presence and penetrating largest up country markets of Tanzania. Drove channel partner programme with a team of dealers & distributors and ensuring accomplishment of overall revenue profit targets in the assigned region. Possess comprehensive exposure in appointing new distributors in Hub & Spoke Model, Key Stockiest Model. Hands-on experience at conceptualizing strategic product marketing plans for a product or product line through competitive analysis, pricing, customer engagement and business planning. A keen performer with capacity to achieve results through a combination of strategic capability, creativity, budgeting, interpersonal & communication skills and commitment levels. Education MBA (Marketing & HR) from Acharya Nagarjuna University, Vijayawada in 2005 B.Tech. (Electrical & Electronics) from Jawaharlal Nehru Technological University, Vijayawada in 2002 Soft Skills Area of Excellence IT Skills MS Office (Word, PowerPoint & Excel) and Internet Applications Personal Details Date of Birth 3rd August 1981 Languages Known: English, Hindi & Telugu Address : D- 20-6-232, Ayodhyanagar, Subhakaran Singh Street, Vijayawada- 520003, Andhra Pradesh Sales & Marketing Product Management Distribution Management General Trade Commercial Operations Business Development Brand Management Key Account Management Training & Development R.H.D. PRATAP SINGH Sales & Marketing Enterprising leader with proficiency in formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through Location Preferences: Middle East, South Asia, India Industry Preferences: FMCG / Retail / Consumer Durables +255767560496; +918297264686; +255787651736 Change Agent TeamPlayer Analytical Collaborator Communicator Planner
  2. 2. Career Timeline Work Experience Since Apr’14 with SBC Tanzania Limited, Pepsi, Tanzania as Regional Sales Manager Key Result Areas: Spearheading Mbeya (largest & potential up country market in Tanzania), team of 7 Area Sales Managers, Area Development Representatives) and 30 Customer Representative Identifying areas with lack of distribution, product availability and visibility Accomplishments: Recruited new stockiest in the remote villages with perfect PDP, executed fixed proper supply frequency (PDP) to every stockiest which led to improved sales revenue and productivity of company vehicles Successfully introduced system of cash & carry via, net banking and mobile banking process that turned out to be the biggest achievement for key & sub stockiest Rendered pack mix supplies to facilitate sale of slow movement products Improved range selling and secondary sales by introduction of DSR format to all ASMs & ADR Drove & attained volume & revenue targets, resulting the unit to be No. 1 in 2014-15 and in 2015-16. Enhanced 15 points share for brands by focusing on availability & visibility across the market Conceptualized strategic new product development plans for a product or product line like Mirinda Green apple, Strawberry Managed Coolers & Maintenance Department of required spares in time Attended sales related IR issues at managerial & front end level Forecasted & overachieved business plan-sales targets by 15% against last year Secured 2lakh cases in 12 months against the last year performance Activated 5 villages with almost 30000 cases per annum and monitored business of 3 million cases per annum Provided QPS along with free bees and white goods incentives to the stockiest for product promotion and incremental sales in challenging markets Mar’05-Mar’14 with Hindustan Coca-Cola Beverages Pvt. Ltd., Hyderabad / Secunderabad Growth Path: Mar’05-Sep’05 Sales Trainee, Vijayawada Sep’05-Jun’06 Sales Executive, Vijayawada Jul’06-Mar’07 Sales Executive, Vishakhapatnam Apr’07-Jun’08 Team Leader, Vishakhapatnam Jul’08-Apr’09 Marketing In-charge, Hyderabad & Secunderabad Apr’09-Sep’10 Area Sales Manager, Hyderabad & Secunderabad Oct’10-Dec’12 Key Accounts Manager, Hyderabad & Secunderabad (HORECA, Transport, E&L) Jan’12-Dec’13 Area Sales Manager for GT & KA, Hyderabad Jan’13-Mar’14 Area Sales Manager for GT & HORECA, Hyderabad Accomplishments: As Area Sales Manager (GT & KA) Played an integral role in managing prospective central city markets since jan’12 Stood as Best Area Sales Manager for achieving volume & process parameters Explored untouched markets and appointed stock points in small bi-lanes Secured growth of 15%, highest across the city Hindustan Coca-Cola Beverages Pvt. Ltd., Hyderabad as Area Sales Manager for GT & HORECA, Hyderabad SBC Tanzania Limited, Pepsi, Tanzania as Regional Sales Manager Mar’05-Mar‘14 Apr’14-Present
  3. 3. Introduced o Advanced software-IDAS to gain insight on distributor market o Outlets in around historical and tourism places of the city to increase brand visibility o Unconventional OLTS such as hardware, electrical, clothing and so on Monitored: o Prestigious groups of HORECA such as UBCL (group of 200 Bakeries), Swagath Group of Hotels, Liquor Channels and high end stand-alone eating and drinking channels o Most competitive liquor channel of entire city and maintained 100% exclusivity Developed: o Dealer network in Hyderabad in 2013 to ensure service norm o Wholesale channel across the territory with inventive commission structure o Future brand preference by teen recruitment channels by activating them with kiosks As Key Accounts Manager Undertook discount management by initiating capping in transport & entertainment channel, which resulted in profit generation and controlled discounts Managed logistics, tracking of range selling as per the demand of fast moving pack Implemented higher MRP in entertainment channel which led to achievement of business value As Area Sales Manager (General Trade) Successfully attained: o 15% volume growth in 2009 o 20% growth & 95% target for distribution of new products Recognized: o As Best Area Sales Manager for having highest RED ( Right Execution Daily) scores in 2009 o For executing about 12k glass in the market Drove business in about 1000 non CSD selling outlets secured 10% share of total volume Conceptualized pre-sell & tele sell for the first time in the company As Marketing In-charge Led a team 8 members for channel sales and marketing and implemented new activities in marketing like vendor management, back end management etc. As Team Leader National Key Accounts Handled: Spencer’s, Big Bazar, ITC and Taj Group of Hotels Expanded branding of HORECA outlets in the assigned territory with the help of various promotional activities Gained highest: o Sale of MMPO Product for Q2 in 2007 across 3 districts of Visakhapatnam o Highest value & volume for 2007 in last 3 years Launched Fanta Bold, MMPO brands across Visakhapatnam towns and MMNF in Hyderabad As Sales Executive Introduced: o Various beverages & managed the biggest distributor of Vijayawada City in coordination with small distributors in potential markets to attain business goal Forecasted periodic sales initiatives for AMC markets & main distributors Won contest on highest sale of Maaza Pet across Vijayawada city As Sales Trainee Increased business for supply & distribution of products such as Maaza Pet and Sprite Ice by giving presentations & taking part in major grocery stores