1. M. PRAVEEN KUMAR
Mobile: +91 9703543647 | E-Mail: praveenjosem@yahoo.co.in
Digital Marketing | SEO & SEM | Online Marketing Research |
Email Campaigns | Google Adwords & Analytics Certified
SUMMARY
Having around 10 Years of experience in the Digital Marketing stream by
promoting websites online presence with SEO, SEM, PPC, SMO & Email
Campaigns
EMPLOYMENT HISTORY
 Working as a Digital Marketing Executive for Redcentric Solutions Pvt Ltd from
February 2016 to Present (3 Years)
 Worked as a Sr. SEO Analyst for U&Me Communication from December 2013 to
November 2015 (2 Years)
 Worked as a SEO / SEM Analyst in Sparsh Communications from May 2011 to July
2013 (2.3 Years)
 Worked as a SEO Expert in Greenstumps from April 2009 to May 2011 (2.2 Years)
 Worked as a SEO Associate in Pegasys from May 2008 to April 2009 (1 Year)
 Worked as a Customer Retention Officer in IBS (Interactive Business Solutions) from
April 2005 to August 2006 (1.4 Years).
ACADEMIC QUALIFICATIONS
 M.B.A (Marketing and HR) from St. Joseph’s PG College Hyderabad, affiliated to
Osmania University (2006-2008)
 B.A Economics from Vidya Jyothi Degree College, Warangal affiliated to Kakatiya
University (2004)
 Intermediate (C.E.C) from St. Ann’s Junior College, Krisna Dist (2001)
 S.S.C from Board of Secondary State Education (1996)
COMPETENCY PURVIEW
 Assessing and managing client projects from initiation to implementation.
 Executing specific online marketing strategies to promote the websites with the help
of market research using Online SEO Tools.

2.  Making sure that website performs well on search engines like Google, Yahoo & Bing
in terms of keywords ranking for both Organic & Paid results.
 Well Experienced in Implementation of On Page Optimization in terms of website
design, Content optimization, Keyword density, duplicate content, URL Structure,
Keyword Research, Internal Link structure, Meta tags, Header tags, Alt tags, Sitemaps,
Traffic tracking codes, Google Search Console, Google Tag Manager, Rel- canonical.
 Proficient in Off Page Optimization for improving SERP positions for Client projects.
 Google My Business Listing and help to direct customers to the business locations.
 Promote Social Media campaigns on Facebook, Twitter, LinkedIn and generate Leads.
 Analyzing day to day Traffic acquisition report by using Google Analytics Tools.
 Proficient with Google Adwords & Bing Ads.
 Preparing & Optimizing Ad copies (Text, Banners, Search, Display, etc) to Increase ROI.
 Landing Page optimisation - Analyze Landing Pages and recommend changes required
for SEM campaigns to get higher quality score.
 Proficient in Google Adwords – Setting up Campaigns and Increase Conversions
 Monitor campaign results, analyze key metrics and optimize CTR and conversion rates.
 Creating quality Datafeed and check through the quality of the data for eCommerce
websites.
 Proficient in creating promotional emails using Microsoft Dynamics 365.
SEO & PAID TOOLS
Google Analytics, Search Console, Google Keyword Planner, Google Trends,
Web CEO, Google Adwords, Google Merchant, Bing Webmasters tools, Traffic
Travis, Sendblaster, Screaming Frog, Opensiteexplorer, Click Dimensions,
Sharepoint.
DECLARATION
I declare that the above information is true to the best of my knowledge.
Place Hyderabad (M Praveen Kumar)