Preview Online music streaming survey 2018

2. 1
As Spotify files to go-public in the New York Stock Exchange in February 2018, amid recent sustained usercount growth including
in the Southeast Asia region, and apparent shifting consumer preference from one-time payment of digital music towards the
streaming subscription model, it would seem to be a good time to investigate Indonesian consumer preferences & habits
regarding music.
Over the years even here in Indonesia several local brick-n-mortar music store chains have significantly contracted in size, if they
haven’t outright gone out of business. Meanwhile music streaming services such as Spotify and JOOX have become increasingly
familiar to Indonesian consumers.
And what about Indonesian music streaming services, such as Langit Musik and MelOn, are they competitive? And what about
other sources of music: CD’s, cassette tape, FM radio, digital piracy/bootleg?
Survey conducted by DailySocial.id in cooperation with JakPat Mobile Survey Platform on February 2018.

3. 2
65,73% 34,27%
GENDER
< 16
16-19
20-25
26-29
30-35
36-39
40-45
> 45
0,97%
11,97%
36,98%
20,56%
17,95%
5,88%
3,38%
2,30%
AGE
TOTAL RESPONDENTS: 1955

5. 4
YES; 88%
NO; 12%
Q1. Do you listen to music streamed through the Internet?
Less than 1 hour
per week
Between 1 to 14
hours per week
Between 14 to 28
hours per week
more than 28
hours per week
26,08%
51,05%
11,58% 11,29%
Q2. How often do you listen to streaming music (whether free or pay-to-play) in
the last six (6) months?
Almost 90% of respondents listen to streaming music regularly within the last
six months. And of those regular listeners, most (51.05%) listen to between 1
to 14 hours of streaming per week. We can pretty much say that streaming
music has gone mainstream in Indonesia. At least among smartphone
owners.
Total Respondents: 1955
Total Respondents: 1718

6. 5
YES; 52%
NO; 48%
Q3. Do you currently subscribe to a pay-to-play streaming music service?
JOOX
Google Play Music - streaming radio
SoundCloud
iHeartRadio
ShoutCast
HypeMachine
BandCamp
None of these services
68,16%
51,69%
26,43%
7,16%
4,77%
4,42%
3,84%
10,65%
Q4. Do you currently use a FREE digital music streaming service from the
following providers? (Multiple answers permitted)
Total Respondents: 1718
Total Respondents: 1718

7. 6
JOOX
Spotify
LangitMusik
SoundCloud
Apple Music
MelOn
Deezer
8tracks
Other paid online music streaming service
None of these
70,37%
47,70%
28,51%
19,75%
16,50%
12,35%
7,74%
6,29%
7,74%
2,47%
Q5. Do you currently subscribe to a PAID digital music streaming service from
the following providers?
Total Respondents: 891
51.86% of respondents subscribe to paid music streaming, so Indonesian
consumers are definitely at least beginning to pay for music streaming
services.
The two top-of-mind paid music streaming services in Indonesia, based on
our survey, are JOOX (at 70.37%) and Spotify (at 47.70%). One interesting to
note is Deezer at 7.74%, where Deezer began their marketing campaign in
Indonesia somewhere around early 2010, and although they apparently still
have some paying customers it seems to be not that many. Local players are
also still hanging on, if perhaps barely, with Langit Musik (28.51%) and MelOn
(12.35%)
As for free music service there’s JOOX at 68.16%. This may also perhaps
influence how JOOX is currently the most subscribed paid music streaming
service in Indonesia, along with their aggressive preinstallation/bundling on
Indonesian smartphones and their aggressive radio/print advertising
campaign.

8. 7
They have the most complete song
catalogue
Free access from my cellphone/internet
service provider
All my friends use the service
The app was bundled with my smartphone
when I bought it
I was attracted by their ads on
television/radio/billboard/print media
Not any of these reasons
87,77%
56,12%
25,81%
20,20%
19,64%
1,01%
Q6. What consideration made you choose those paid streaming services?
Total Respondents: 891
Less than 6 months
Between 6 months to one year
Between 1 year to 2 years
More than 2 years
44,89%
29,97%
17,17%
7,97%
Q7. How long have you been subscribed to a paid music
streaming service?
Total Respondents: 891

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10. For more information, download
“Online Music Streaming Survey 2018”
free report.
Click here to download.