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WHAT IS MARKETING
Marketing is the 4 Ps.
That is to say:
WHAT IS SEGMENTATION
Segmentation is divided in 4 categories:
Psycho graphic segmentation
HOW DO WE MANAGE THE MARKETING PROCESS?
We have to choose our brands that is to include our name and logo, the logo and slogan are the trade mark.
Then we have to agree, with wholesalers and merchandizers for agreed products line, which we choose to sell in the market according to segmentation analytic.
HOW DO WE MANAGE THE MARKET?
Segmentation analytic include a ratio of the 4 segments because some segments are parallel.
When we reach the target segment, we sell our product at a profit price and we have a rebate system.
We may sell brands at a higher price and this would be agreeable because of its uniqueness and added value.
The value of our brands is according to how much it attracts the audience.
HOW TO MANAGE THE MARKETING PROCESS?
E.g. some companies or organization sell products and some have brands and product line.
The thing is that there is something called skimming.
What is skimming?
Skimming is to go from a higher price to a lower price.
E.g. the mobile market
Forecasting is the prediction of the price.
E.g. when you make business or sell a product you have to set the right price.
This is according to the expenditure of material and the manufacturing.
Also the inventories and price.
Slicing is at random, which is on seasonal occasions.
Some products are to be sold seasonally.
Perceptual mapping is when you produce something and you want to sell it at a price in the right time, right place, right price.
This is done through advertising in magazines, and journals to increase the market or facilitate the process.
Perceptual mapping has a vertical axis, the price might be middle, low, high, average.
Marketing mix is to sell a product: in the right place with the right price and promote it.
There might be competition, so you have to know how to exceed the market.
Marketing is the marketing mix and segmentation analytics to meet the demands of purchase for a rebate and input, largely speaking and the influence of the perceptual ratio in competing and exceeding.