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expanding foundations reach with a personal & athletic achievement MOBILE EDGE text EDGE performance alert to 62900 powered by: WHY MOBILE INTERACTION Tweens, teens and 20-somethings, the and to understand how performance both on and "Connected Class," are rapidly moving off the field play key parts in any young adults away from traditional learning, media and life. Within this generation the MOBILE EDGE advertising. Instead they are relying performance alerts will engage and lead the way increasingly on the handset for always-on for mobile technology. access to news, information, entertainment, and social interaction. Global mobile usage is outpacing both TV and Web consumption. The MOBILE EDGE campaign will enable participants to experience wireless technologies firsthand

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