1. Social Media
for Business
Designed by Presentation Advisors, in conjunction with M80

2. Disclaimer:
from Presentation Advisors
Thanks for viewing!
This presentation was originally designed in the
summer of 2010. As we all know, the internet (in
particular social media) moves at an alarming
pace. I hope to update this (some day), but until
then, please note that this information may be a
little dated. However, the heart of the story will
remain relevant for years to come.
Don’t forget to say hi on Twitter and Facebook!

3. SOCIAL MEDIA
HISTORY

4. Before the
Internet, "
we used to
gather to
share our
passions

5. Early
internet
included
message
boards
and chat
rooms

6. Now, social media is…

7. Paid
Internet Advertising
PPC – Search
Marketing
Mobile Advertising
Sponsorships
Paid Applications

8. Paid
Earned
Social Media
Internet Advertising
(Pages and Feeds)
PPC – Search
Word of Mouth
Marketing
Mobile Advertising
User Forums
News, PR,
Sponsorships
Announcements
Blogger
Paid Applications
Relationships

9. Paid
Earned
Owned
Social Media
Brand and Product
Internet Advertising
Websites
(Pages and Feeds)
Mobile Brand and
PPC – Search Product Websites
Word of Mouth
Marketing
Proprietary Mobile
Applications
Mobile Advertising
User Forums
Customer Care
Services
News, PR,
Sponsorships
Proprietary Digital
Announcements
Content
Blogger
Paid Applications
Proprietary Blogs
Relationships

10. Who
is
doing it
RIGHT
?

11. is
doing it
RIGHT

12. By the end of 2009, Dell had
generated $6.5 million
in sales from Twitter alone.

13. is
doing it
RIGHT

14. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.

15. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
Since then, Comcast
has helped over
150,000 customers
through Social Media.

16. is
doing it
RIGHT

17. Starbucks gave their consumers a voice

18. Resulting in over 50,000 product ideas

19. One message before Social Media…

22. One message after Social Media…

23. The message is
distributed
across
Social Media
channels…

26. We have reach like
never before…

27. We have reach like
never before…
…where
businesses can
embrace their
customers.

28. How can a
business
implement a
Social Media
Strategy?

29. 1. Establish Goals

30. 1. WRITE DOWN
2. Specific business
3. Goals and
4. Objectives

32. Learn about your audience:
Who/Where are they?
What is their personality like?
How/Where do they consume?
How/Where do they engage?

33. 3. Build

34. Choose your
channels
wisely
many!)!
(t here are
THE CONVERSATION PRISM
by Brian Solis & JESS3

35. Set Your Home Base
Blog, !
Corpor ate site,
a ge, etc.!
Fac ebook P

36. Use Your Channels

37. Use Your Channels
to Engage and"
Drive Traffic

38. 4. Engage

39. 4. Engage
BUT HOW?

40. Make
sure
you
comment
on
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blog
post
to
win
two
free
8ckets!
Ask
Questions

41. Make
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Ask
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42. Make
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What
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thoughts
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43. @Amanda_W
–
Thanks
for
reaching
out!
How
can
we
help
you
today?
Make
sure
you
comment
on
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blog
post
to
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free
What
are
your
8ckets!
thoughts
on
our
newest
product?
Ask
Likes/Dislikes?
Questions
Check
out
our
latest
installment
in
our
educa8onal
video
series
and
give
us
your
thoughts!
Bit.ly/xIf0

44. Choose the right team
to engage

45. Choose the right team
to engage
n is a m ust!!
Passio

46. Partic ipate

47. Partic ipate
ds dirty)!
(G et your han

48. Timeliness and"
Frequency

49. Timeliness and"
Frequency
Create a solid!
content plan and
stick with it!

50. Transparency

51. Transparency
your cu stomers
Let
to sho w your
in
h umanity!

52. Connect

53. Connect
conduit between
Be the nce and
y our audie
aluable c ontent !
v
and res ources!

54. Relevance

55. Relevance
Before y ou link to
sure it
co n tent, make
is relevan t and adds
value to your
au dience!

56. Connect
…and NEVER SPAM!
Be th e conduit
betw een your
nce and v aluable,
audie
evant con tent and
rel
re sources!

57. 5. Analyze & Optimize
COURTESY OF SWIXHQ.COM

58. Social Media
Channels
Blogging
Facebook
Twitter
(… just a few)

59. Active Worldwide
Users
X 500,000,000+
SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010

60. 45,000,000,000
Pieces of content
shared per month
SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010

61. 1,500,000
Local businesses with
active Facebook pages
SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010

62. Creating more than
5,300,000,000
fans
SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010

63. Coca-Cola Fan Page – 14,000,000+ fans

64. 156,000,000+ "
registered users
SOURCE: TWEETREPORTS.COM – AUGUST 2010

65. 5.4 Billion+
updates
per month
SOURCE: TWEETREPORTS.COM – AUGUST 2010

66. 31% of users"
follow a brand
SOURCE: TWEETREPORTS.COM – AUGUST 2010

67. 7,800,000+ brand
recommendations
per month
SOURCE: TWEETREPORTS.COM – AUGUST 2010

68. September 2010: 144,200,000 viewers
SOURCE: COMSCORE.COM – OCTOBER 2010

69. Users: 100+ videos per viewer
SOURCE: COMSCORE.COM – JUNE 2010

70. Most Searched: Google #1, YouTube #2

71. Social Media
Tools and
Applications

72. Update
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM

73. Update
RSS
TweetDeck
Alltop
Co-Tweet
AddThis
Seesmic
MuckRack
Hootsuite
Tweetake
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM

74. Update
RSS
Listen
TweetDeck
Alltop
& Connect
Co-Tweet
AddThis
Monittor
Seesmic
MuckRack
TweetGrid
Hootsuite
Tweetake
Mr. Tweet
TwitterFeed
Twitter Karma
Disqus
Refollow
IntenseDebate
Twellow
FriendFeed
Wefollow
Ping.FM

75. Update
RSS
Listen
Image
TweetDeck
Alltop
& Connect
Tube Mogul
Co-Tweet
AddThis
Monittor
Ustream
Seesmic
MuckRack
TweetGrid
JustinTV
Hootsuite
Tweetake
Mr. Tweet
Twitcam
TwitterFeed
Twitter Karma
Blip.TV
Disqus
Refollow
Twitpic
IntenseDebate
Twellow
FriendFeed
Wefollow
Ping.FM

76. Social Media
Measurement

77. You can measure:
Reach
Conversations
Frequency and Transactions
and Traffic
Sustainability
Influence
Sentiment

78. With tools like:
Alexa
Social Mention
Blogpulse
Technorati
Compete
Twittermeter
InsideFacebook
YouTube "
Quantcast
Insight

79. “Realize that the social media success
equation isn’t big moves on the chess
board, it’s little moves made "
every day that eventually "
add up to a major shift.”
- Jay Baer

80. Thank You!
Make sure we connect:
Twitter.com/Story_Jon
Linkedin.com/in/JonMThomas
Facebook.com/PresentationAdvisors
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83. Social Media
for Business