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IA Summit 2009 • Memphis A fundamental disruption Moving information architecture into the hands of individual consumers
Digital cameras were a disruptive technology Photo from Flickr, by lnx.
Disruptive technologies underperform at first… You are here! High-end market demands Performance Low-end market demands Time Based upon The Innovator’s Dilemma by Clayton Christensen
…but they eventually catch up. You are here! High-end market demands Performance Low-end market demands Time Based upon The Innovator’s Dilemma by Clayton Christensen
Semantic technology is now catching up… Semantic Technology Encodes meanings. Auto-recognition of topics and concepts…  Enables machines as well as people to understand, share and reason…
…and is poised to disrupt IA. Semantic Technology Encodes meanings. Auto-recognition of topics and concepts…  Enables machines as well as people to understand, share and reason… Information Architecture The art of expressing a model or concept of information… The art and science of organizing and labeling… The structural design of shared information environments. Definitions from:
 The fundamental disruption: Rather than producers organizing information in advance, consumers will organize it on demand.
 “Beware, the end is near!” <Yawn /> Artist’s rendition from NASA
The pace of semantic innovation is accelerating Web 2.0 semi-structured data specialized semantic technologies Semantic Web structured data cooperation
Demonstrations
Metaweb: Freebase http://www.freebase.com
Zepheira: Remix http://remix.zepheira.com/
Simile: Exhibit http://www.simile-widgets.org/exhibit
Thomson Reuters: Calais: Semantic Proxy http://semanticproxy.opencalais.com
Vivisimo: Clusty http://clusty.com
Kosmix http://www.kosmix.com
Primal Fusion: Thought networking http://www.primalfusion.com
So what might this mean for IA?
Peter Sweeney |peter.sweeney@primalfusion.com Robert Barlow-Busch |bbb@primalfusion.com Register for our alpha at:

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