15. http://www.metro.sp.gov.br/mobile/index.htm

17. http://www.youtube.com/watch?feature=player_embedded&v=45Z-GevoYB8#at=108
http://www.brainstorm9.com.br/31509/advertising/campanha-do-ebay-promove-
aplicativo-e-compras-mobile/
http://www.youtube.com/watch?v=Ojw8I1CFu-w
http://www.youtube.com/watch?v=ac_A6Mh12Tw&feature=plcp

18. http://www.youtube.com/watch?v=_iPM2M29QsQ&feature=player_embedded

19. http://itunes.apple.com/app/heineken/id307932239?mt=8
http://www.youtube.com/watch?feature=player_embedded&v=K4qdNb6FvGY
http://grupolz.blogspot.com.br/2012/05/campanha-dia-das-maes-iguatemi.html
http://www.youtube.com/watch?v=Wzc2U4YH25s
http://www.brainstorm9.com.br/27652/mobile/quer-encontrar-a-sua-bagagem-perdida-pela-companhia-aerea-
agora-existe-um-app-pra-isso/

20. http://www.youtube.com/watch?feature=player_embedded&v=u28pg1cBlv8
http://www.youtube.com/watch?feature=player_embedded&v=lm5-KPW0x3U#
http://www.brainstorm9.com.br/27436/mobile/starbucks-coloca-realidade-
aumentada-nos-copos-tematicos-de-natal/

21. http://vimeo.com/31479392
http://vimeo.com/42451011#

22. http://www.youtube.com/watch?feature=player_embedded&v=F5eOQlx1Rg4
http://www.youtube.com/watch?feature=player_embedded&v=0RrXcm89FAo
http://www.updateordie.com/2012/05/18/guinness-qr-cup-o-primeiro-
qr-code-ativado-pelo-produto/#more-73865
http://www.updateordie.com/2011/11/30/jc-penney-usa-qr-codes-para-
personalizar-mensagens-dos-clientes/

35. http://vimeo.com/31145219#
http://www.youtube.com/watch?feature=player_embedded&v=1DHZwSOVKBY#
http://www.youtube.com/watch?feature=player_embedded&v=EvIJfUySmY0

36. http://www.youtube.com/watch?feature=player_embedded&v=zzxlQnK4tIA
http://www.youtube.com/watch?feature=player_embedded&v=CekUwaPKUUM
http://www.youtube.com/watch?v=-Y51eqhlnRY#

37. http://www.youtube.com/watch?v=vEE6M0iW-Nw
http://www.youtube.com/watch?feature=player_embedded&v=FE2I6G2_ogk#

38. http://www.youtube.com/watch?feature=player_embedded&v=_LDfoNti8GA#

39. http://www.youtube.com/watch?feature=player_embedded&v=qsl9NjyVpHY#
http://www.youtube.com/watch?feature=player_embedded&v=ScrNSrOAoUM
http://vimeo.com/39659412#
http://vimeo.com/42188610#