For online retailers it’s no surprise that pricing matters. There are also some striking findings from eCommerce markets worldwide, which strongly proves this fact. In this deck, you can find important pricing stats that will help you to have better understanding about the importance of pricing in e-commerce.

1. Striking Pricing Facts That
Every E-Commerce Retailer
Should Know

2. For online retailers it’s no surprise that pricing matters. There are
also some striking findings from eCommerce markets worldwide,
which strongly proves this fact.
Therefore, eCommerce companies of all sizes from all around the
world should better gear up with their pricing operations and
approach it as a group effort, instead of just leaving it to the hands of
a single department or a single employee within the company.
In this deck, you can find important pricing stats that will help you to
have better understanding about the importance of pricing in
e-commerce.

3. % 2 0
of e-commerce traffic for all sorts
of product categories come
from price comparison engines.

4. % 7 1
of shoppers believe they’ll get a
better deal online than in stores.

5. % 5 4
of shoppers will purchase products
left in shopping carts, if those
products are offered at a lower price.

6. % 6 2
online female shoppers
pay attention to
discounts.
% 5 7
online male shoppers
pay attention to
discounts.
In US,

7. % 7 3
of online stores stated price changes
are the major factor of competitive
pressure.

8. 3
an online shopper will visit at least
3 websites before making their
purchase.

9. % 4 6
Shoppers appreciate stores that
recreate the product comparisons.

10. % 4 1
to look for
coupons.
% 2 3
to participate
in promotions.

11. 5
In a common scenario, a product can be
found in at least 5 different online
retailers.

12. % 6 2 v s % 5 4
The marketplace shoppers is more likely
than the average shopper to enjoy taking
their time to find the right deal.

13. % 9 0
online shoppers invest time online to
hunt the best deals.

14. 50 Deals in 5 Min
The number of a price comparison
search engine can produce .

15. 10 Min.
Amazon changes its prices every 10
minutes on average.

16. % 60
of all online shoppers has named
pricing as the most important
factor affecting their purchasing
decision.

17. % 67
of US online shoppers say that
they will buy products from
different e-commerce websites to
get the lowest prices.

18. % 47
of buyers only choose
discounted products.

19. 8 of 10
Latin American consumers hunt for
the best online deals before buying.

20. % 86
When buying something for the first
time, more than eight-in-ten say it is
important to be able to compare prices
from different sellers.

21. Extremely Influential 3 Factors for American Shoppers
%87
Price
%80
Shipping Cost
%71
Discount

22. Online female shoppers invest more time to find
the best deals compared to males.
%60 %46 vs.

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28. Sources
- www.strategyand.pwc.com/media/file/Strategyand_E-Commerce-and-Consumer-Goods.pdf
- https://blog.prisync.com/ecommerce-pricing-strategies/
- https://newsroom.accenture.com/news/us-consumers-likely-to-increase-holiday-spending-go-
extra-mile-for-a-good-deal-accenture-survey-reveals.htm
-http://www.brainsins.com/en/blog/boosting-your-ecommerce-conversions-infographic/4027
-https://conversio.com/blog/75-ecommerce-facts-quotes-statistics-that-will-blow-your-mind/
-https://www.bigcommerce.com/blog/ecommerce-trends/
-http://www.nua.ie/surveys/ecommerce-statistics/
-https://blog.kissmetrics.com/5-ecommerce-stats/